If you’re targeting China, there’s one platform that you absolutely have to be on. WeChat is known as China’s “super app” and with over 1 billion users, it’s more than just hype. On WeChat, users can do almost anything: they can use the social network, buy products, order services, follow companies, book a taxi; the list is endless… As a business targeting China, you cannot afford not to be on WeChat. It’s a platform where your customer base is active in huge numbers, and they expect to see brands on there. WeChat is a place where you can share content and build up brand awareness, boost thought leadership and drive people to your website. It’s also a place where you can sell your products, and where your customer service reps can talk directly to customers to help close those sales. There are different types of account designed to suit the needs of any business, from “service” accounts for lead generation, to “subscription” accounts for content marketing campaigns, to “mini programs” for e-commerce. We love WeChat at Webcertain, and we have experience setting up accounts and running campaigns for many of our clients. So, whether you’re new to the Chinese market or you want to improve your existing efforts, if you want to get started on WeChat, get in touch with us today!