April 9, 2020
Why Start a YouTube Ad Campaign | YouTube Advertising

Why Start a YouTube Ad Campaign | YouTube Advertising


In this video I’ll give you 6 reasons to
start a youtube advertising campaign, but first a shoutout to our sponsor Drip. Graduate from traditional email marketing
to intelligent marketing automation. Click here to setup a free account, and manage
all the new leads you’ll get from your YouTube ads. The #1 reason to start a YouTube ad campaign
is the absolutely massive reach. YouTube has been the leading digital video
platform for over a decade and now has over one billion users watching one billion hours of video every single day! That’s almost one third of the internet. YouTube is also the second largest search
engine next to it’s big brother Google,so if you’re worried about your customers not being on YouTube… they are. In an average month, 18+ year olds in the
US spend more time watching YouTube than any television network. On mobile alone, more 18- to 49-year-olds
watch YouTube during prime time in the US than they do the top 10 prime-time
shows combined. Forget the big bang theory and make a big bang on YouTube. The targeting options on YouTube are simply insane. You can target viewers based on age, location, interests, videos watched, and even pages they’ve visited on your website. With all these options you don’t have to
worry about wasting money on the wrong viewers, and speaking of money… With YouTube ads it’s possible to reach
viewers for pennies a view. Need to generate brand awareness? You don’t need to break the bank. Also, with YouTube ads you’re not charged
for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever
comes first. When you promote a video on YouTube all the
views you get are added to your video’s public view count. This can help your video gain traction in
search results and that added exposure doesn’t stop when your promotion campaign ends. 96% of consumers find videos helpful when
making purchase decisions online and nearly three quarters are more likely to purchase
a product or service if they can watch a video explaining it beforehand. Over the last two years, the number of small-
and medium-sized businesses advertising on YouTube has doubled, but it’s nowhere near
as saturated as Adwords or Facebook ads. When managed intelligently, video ads are
a fantastic investment. But as with any investment a little research
and planning can go a long way. Click here to download my youtube advertising
checklist to make sure you have everything you need to run a successful video ad campaign. And don’t forget to like, subscribe, and
click that bell so you don’t miss any of my latest video marketing tips, tricks, and
tutorials.

10 thoughts on “Why Start a YouTube Ad Campaign | YouTube Advertising

  1. Great tips Matt! Also you have such classy-looking videos and in comparison mine look like a first grader. Your videos have the best use of stock footage of pretty much anyone. Thanks for the great insights! – Dane

  2. He there,
    you have a great video there. I was wondering, do you also have a tutorial about how to target properly? I am creating videos for kids and i want to learn how to target on parents/children that watch certain children's channels. Maybe you already have a video about this? Or maybe you are gonnan make one in the future? Anyway i would be delighted to hear something from you 🙂

  3. Why you shouldn't use YouTube:
    Because if they suddenly don't like you or what you are selling they will de-platform you claiming you don't meet their rules, and by then you'll have wasted a lot of time and energy. Use an alternate platform. You may not get out to as many people, but you won't have to worry about getting shut down. If you do use YouTube, have a back up and advertise the back up link from the start.

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