So ReCharge is a Shopify Plus technology partner
for recurring billing and we’re a good fit for Shopify merchants because we power all
of the recurring aspects of a subscription business. Everything for the merchant, from
handling how a product is sold on a recurring basis – when, how, discounts – all of that
automation we handle and also provide the end subscriber with a portal environment for
them to log in, handle their subscription, so they can skip, cancel, swap, and handle
all the parts of the recurring billing that they expect.