April 10, 2020
Why do you need a Data Management Platform (DMP) and how to get started

Why do you need a Data Management Platform (DMP) and how to get started


the MPS sense for data management platform to be honest I think many many companies are trying to sell a kinds of DMP solution today which means there are many different definitions I think there’s one good definition and Kim knows all about it well there’s a lot of confusion in the market on what is a DMP and in our book at the MV is the central data platform that helps you to forget well collect data secondly unify additional data sources thirdly segment these data into audiences all these users into audience and finally activate them across your marketing channels my main definition of a DMP would be a centralized platform where all aspects of our data will brought into one place and you see the user in that one centralized place rather than in silos the main challenge is that our clients are facing and most companies are facing actually is that first of all they have a silo problem when it comes to data data is siloed in different systems and we need to combine them into one central platform the second problem we see is that need to have the ability to activate data into their marketing channels the end goal for a DMP for marketers in general is that they can personalized messages across all marketing channels and the third one is to overcome the complexity of all the different marketing technologies that we see in the market so we need to have a very intuitive easy-to-use system that every marketer can use and get full advantage of it’s absolutely essential to have very good understanding of your own data and obviously them days are exactly how you do you see I think that’s a good place to start but also to start simple I think that you can’t take tiny steps one at a time then it’s easy to come to the point where you can really have data-driven marketing data-driven advertising coming together it would be putting the code on the website so the ability to track data through the DNP so that data gets fueled in the platform that you can use it for marketing purposes absolutely step one which basically is a ten second process you where do you want to store your data do you do that in a DMP or with an advertising platform where you cannot control the data you don’t know what’s going to happen with it and it’s really hard to get the data out of their system so I think that’s our case how can you control all the data you have available on your website in your apps from your advertising marketing that’s what a TV is for privacy extremely is extremely important when it comes to DMP we started our company in the time that European privacy legislation was launched and instead of seeing it as a challenge we took it as an opportunity to build a platform that would help our clients to comply with these privacy laws you

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