March 30, 2020
What Is SSL? And Why Do You Need It?

What Is SSL? And Why Do You Need It?

If you visited a website, and this warning appeared, would you continue shopping for that super-deluxe, veggie-pulverizing blender? Probably not. And you wouldn’t be the only one. 82% of your peers would also hit the close button. Consumers are demanding more protection from brands due to recent high-profile hacks and data breaches. But how do you protect your customers and gain their trust? With something called an SSL certificate. SSL means that when you visit a site, an encrypted link is created between the web server and your browser. Think of it like this: Say you deposited cash into an ATM. While the cash is in transit to your bank, robbers intercept the van. With SSL, the route between the ATM and the bank is completely secure, making sure hackers can’t get access your data. In the past, you only needed SSL if your business accepted credit cards or other sensitive details. Google Chrome now alerts visitors that your site is “Not Secure” if you accept any information at all. Even an email address. And if that isn’t enough, having SSL is a factor in Google’s search ranking algorithm. Worried that your business isn’t protected? Check to see if your site’s URL begins with http or https. The “s” means you’re secure. And it’s simple to add SSL to your site. You can purchase various types of certificates via your domain provider or a company like Let’s Encrypt. At HubSpot, we think security shouldn’t be a luxury. It’s good for customers and good for growth. That’s why a standard SSL certificate is included at no cost for all Marketing Hub customers. Visit to start protecting your customer relationships.

10 thoughts on “What Is SSL? And Why Do You Need It?

  1. Hey very helpful SSL tool. I also use a guy on fiverr for my wordpress sites for ssl. He can do other sites too from what I understand. Thought I'd share that to help you guys out…

  2. Trouble is, getting an SSL certificate can cost nothing – and scammers can add https:// to their URL just the same as your favourite bank. I learnt this recently when an email purporting to come from Barclays asked me to click a link to download an important file. When I hovered my mouse over the link, I could see it had an SSL certificate. I clicked the link, and the URL did indeed have an https prefix. That website had been registered on GoDaddy that morning! Barclays confirmend that the email wasn't from them. No damage was done, but I guess that this may have been a dry run. https:// does NOT mean the website is safe!!!!

  3. Who told you that you can secure enything using SSL? SSL IS NOT secure and every good hacker can intercept packets and decrypt content over https! Ok, you think that's inpossible? Then, explain me how providers and governments knows when you searching child porn, drogs, weapons, etc if you searching and watching contents over SSL? My sister in France got the ticket for downloading mp3 song using ssl from trusted ssl converter site! Don't be supid! SSL is a pure placebo! You can be safe only from your uneducated neighbors, not from hackers! Government has a defined way to decode it! It's fake security protocol!

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