April 2, 2020
What is a website conversion rate? | Omega Vortex

What is a website conversion rate? | Omega Vortex


Hey everyone, this is Jeremy, Co-Founder of
Omega Vortex. I wanted to make this video today to talk to you about your website’s
conversion rate and why it’s important. First of all, what is a “conversion rate”? When talking to potential clients, we get
this question a lot. What’s a conversion rate for a website? How can I calculate it? Let’s
take a quick moment to go over what this means from a high level so you’ll hopefully have
a slightly better understanding of why this is something you need to track. Your converted users, the ones who complete
whatever goal you set for the website, divided by your total visitors equals your conversion
rate as a percentage. Here’s a group of people. Who are these guys? They’re your website visitors. If you’ve done
some work getting your site ranking in search engines, post content that gets shared frequently,
or have placed advertisements somewhere on the web, you’re hopefully getting a pretty
good amount of traffic. We usually like to tell clients they need somewhere between 2000
and 4000 unique monthly visitors before they should really focus on improving their conversion
rates. If you’re not getting that much traffic, your core focus should be in trying to find
ways to drive more traffic to your website. When you’re talking about conversion rates,
you need to have some kind of goal in mind. Your goal will be different depending on what
kind of business you are and what you use your website for. To use ourselves as an example,
we try to drive inbound traffic to a mailing list, so we track the number of visitors that
fill out and submit our newsletter sign-up form. If you’re a software as a service business,
you’ll likely be trying to drive trial sign-ups. Various eCommerce methodologies will just
be trying to sell products. It’s sometimes helpful to look at your site
in the form of a marketing or sales funnel. You might have multi-part goals in your website.
For example, a typical eCommerce website that sells a lot of products would want to track
a user converting from a product list, into a product detail page, all the way through
placing a product in their shopping cart and completing checkout. A user could fall out
of your “funnel” at any point in this process, for almost any reason at all. If there’s a
user experience problem on your checkout page and your potential customers are getting confused,
they might just give up and leave your website. Tracking your conversion rates throughout
your entire website can show you when things like this happen through analytics. Is there
a sharp dropoff in the number of people that get a product into a cart and then through
the final checkout process? Maybe there’s something inconvenient or confusing about
your process that you can improve to make it harder for users to just leave without
buying something. Finally, your customers or the people who
complete your goal come out of the other side. If we put the 10 people in at the top of your
site and 2 people came out of the bottom throwing their money at you, then you’ve got a 20%
conversion rate toward that goal. Tracking is good, but knowing how to use that data
is even better. You’ll want to try to make continuous improvements to your website in
an effort to increase conversions. It’s never too late to start and you’ll want to keep
working at it all the time. If you don’t have the time to do it yourself
or you don’t have anyone in-house that specializes in data analysis and making plans for improvements
based on that analysis, come talk to us. We’d love to chat with you and help you build a
plan for continuous improvement
and optimization.

1 thought on “What is a website conversion rate? | Omega Vortex

  1. is there some sort of affiliate? that I could use to help me sell products. my demographic is rather small. its art supplies. any help?

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