Oooh… It’s like I’m at the 5AM fish pier! This is… This is very scaly. We all believe in improving the user experience. Haptics allow a user to experience a physical sensation through technology. So, for instance, a haptic VR suit could allow a user to feel like she’s actually feeling the impact of a boxing match – or, in the case of mobile device haptics, like she’s touching whatever is on the screen. Hap2U technology is helping
to improve the user experience anytime you touch your display, or trackpad, whatever. So, here we have the new mobile generation, which is a full haptic mobile. When I move my finger on top of the display, I really feel the scales/fish texture underneath. This shows you that we can really improve the user experience, to use it in the smartest way without looking to your display all the time. So, where does the idea of an
improved user experience come from? Well, that actually happens on two accounts. First, there’s the double-sided benefit to both businesses and consumers. Ever ordered an item of clothing online, for instance, only to find out that the material wasn’t really what you thought it was? With emerging tactile haptic technology, retailers and manufacturers could
potentially allow customers to actually feel the material before ordering, removing friction from the buying process. Around 30 to 40 percent of purchases are not realized on the Internet because people cannot touch things. With our technology, in the future, people will be able, at home, to really feel – not only see in 3D, but touch in 3D. So, that’s really improving the user experience, even on eCommerce, eBusiness websites, and so on. But there’s also the idea of making
technology more accessible; something that many businesses strive to do, but have found it a little too easy to overlook. Displays today are flat, so if you’re blind, you cannot see where you need to touch exactly to select an app, or to call someone. Currently in your mobile, I mean, you are missing something. Right. But, now, if we want to call someone.. We must enter the phone number, try it! Should we call my mom? Yeah! And there’s feedback. There’s feedback when I type in the number, and when I push delete and everything. You can deliver haptic feedback without –- I mean, even if you have some noise surrounding you. Right. This is the kind of use case we will promote with our technology
for visually impaired people. So, while it’s old news that the tech space is becoming an increasingly
prolific landscape for disruptions, sometimes it’s hard to determine how they’re valuable to businesses. If you use your sense of touch, then you are able to get more
information with a new channel. We have five senses, not only one or two. And haptic sense is definitely a great channel; a great sense to use to be closer altogether, to communicate information, and to communicate emotions altogether. Let this be a lesson then: The idea of an improved user experience is multifold; one that includes all users, and the many ways that they communicate.