April 5, 2020
What Are Google Display Ads? (Scale to $10k/day doing THIS)

What Are Google Display Ads? (Scale to $10k/day doing THIS)

Google display ads are one of the
biggest sources of traffic there all over the world, all over the Internet.
Where in best places to increase your business. I’m going to be taking you on my
computer right here and showing you what they are and even giving you a few
pointers on how you can use them in your business to increase leads and sales. So, Google display ads… It’s easy if I just show you what
they are. So, I’m just going to do a random search on Google. I just did best food in
Los Angeles and I brought up just a random site. The infatuation. The first-timers guide to eating in LA. So, if we look here, we’ll see can you spot the
Google Display out already, okay? Check this out. Right here is a Google Display
ad. You see that? But there’s a Google Display ad, there’s a Google Display ad.
Sorry, this is called a leaderboard. Leaderboard, okay? And leaderboards are
common… They don’t work, okay? When people talk about banner blindness this is one
of the ad units which doesn’t work. It’s 728 by 90 pixel count. Doesn’t work very
well. This is called a square rectangle. Or a medium rectangle. It’s 300 by
250 and these work very good, okay? Thumbs up on this one. In terms of sizes. Now, if
we scroll down, we might see… We might even see more ads. Let’s see if we
can see any more ads here. Nope, no more ads here. Now, I also did a search for
just the best baby diapers as well. And I brought up the first couple sites. Here
is another example of a Google Display ad. See right here. Again, a medium
rectangle. And this is another ad. And you can see, can click this. You can
see more information on the ads themselves. Okay, here we have another ad.
That is a Google Display ad. Right here, Xfinity and another ad right
here from GoDaddy. You can always click these things. See this little icon which
says “ad choices”. Let me try to zoom in here. Okay? Right here. See this “ad choices”.
You can click that and you can… It can bring up more information. And it’ll show
you how Google shows your ad, right? So, it says, the reason why I’m seeing this ad
is that either visited the websites, the person’s website or app or the time of
day and my general location. So, they’re targeting me based on the time, the
location and the fact that I visited their sites. So, it’s kind of a
remarketing type of ad. Other things we can do are we can click this. And we can
click X right here. See this X button right here? I can click X. And it
can… You know, it will close the ad and we can click that again and see why they
sent it to us. But that’s what Google display ads are. Very, very simple. Now, the
best way if you want to do Google ads for your business, what I
recommend you do is I recommend you use this ad unit which is 300 by 250. Called
a medium rectangle. This is the best performing ad unit in general, what you
will see is you’ll see about a 0.4… Sorry, 0.4% click-through rate. So, really if you show… If you show
250 ads, if you’re doing well you’ll get one person to click on them. That’s the
way they work. You know, most people don’t click on ads. So, you have to be highly
targeted if you want to do advertising with Google Display Network. Now, I don’t
have enough time to go over all of the ins and outs of advertising on Google
Display Network. But if you want to learn more, what I suggest you do is subscribe
to my channel and hit the notification bell. And you’ll get… You know, you’ll also
a free course on affiliate marketing which is what I do to make money. And
you’ll also get access to my free AdWords PPC training, okay? Which is under
free training marketing trainings and mini courses. And you can click right
here and you can go to… You can go to the training which I will show you how
to do remarketing. And you can learn how to do display ads and advertising those
units right here in this video. So, I hope that was helpful. I hope you learned a
lot. I encourage you to subscribe to my channel if you’d like to see more videos
on marketing. Comment. Leave me a comment below if you have any questions about
this. Or just if you want to say hi or if you have any requests for future videos
that you would like to see. And give this video a big fat like for just I don’t
know, having a good day. See you soon, bye.

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