Turning your welcome series into a money maker is pretty straight forward. What’s the one offer you can make them in the first email that would be impossible to turn down. Welcome emails have a surprisingly high open rate, so placing an offer in the very first email is highly recommended. If you’re running an online store, it could be free shipping or a discount on orders over a certain amount. Forcing people to spend a specific amount of money with you before their discount even activates. If you’re a service business, it could be a free consultation or some kind of in depth audit that would cost a higher amount. What ever it is, just make it plainly obvious in your email. Don’t forget to include things like social media links. You don’t want to miss this high engagement opportunity to attract more followers while they’re still in the mode and still interested in getting to know you.