A welcome automation will give your subscriber an introduction and a guide from what to expect from you in the coming months. They’re only going to receive the welcome series once, so things to include would be; Who are you, Why you’re different as a business, What content to expect and how often and What they need to do next A really useful little trick to trigger their immediate engagement is to ask them to reply to your first email in the welcome series. A way to do this is in the first email include 1 or a couple of questions that’s going to help you serve them better in the future. You could ask them a couple of questions about why they joined your list. what they expect from you or what content they’d like to see. The reason this is a little trick is because it helps you stay out of the SPAM folder in the future. If someone has replied to an email of yours, their system is going to pick this up and will be less likely to treat your emails as SPAM in the future.