April 2, 2020
Wehkamp improves time-to-market with inRiver

Wehkamp improves time-to-market with inRiver


My name is Gerhard Van Der Bijl and within
Wehkamp I’m responsible for the front end technology ecosystem or the marketing technology
platform so to speak. Wehkamp is in Netherlands the biggest online
department store. We have around 180 000 products in our store
from about 1800 different brands and on a daily basis we have a huge amount
of unique visitors. The business we are in requires that people
are working very closely together as so if you read about agile it’s all about breaking
down silos between departments. inRiver is supporting that strategy within
our company. What we also did with implementing inRiver,
is that we applied a segmentation in our catalog so we have a segment where we only use the
basic product information of a product and we have a segment where we add additional
information and then the top segment is really where the focus is from the merchandises. So in general by implementing that split time-to-market
of the overall catalog is really improved. A very big benefit is that very natural split
being made between managing the master data of a product and enriching it with merchandise
information. second benefit is related to the use of external
data pools available outside the company that we can harvest. Third one is that potential use of supplier
onboarding, we can do more with the same number of people in less time. We choose inRiver because we believe at Wehkamp,
that building good ecommerce platforms is about mixing software that you bye in the
market with software that you make. From an overall perspective, at this moment
in time, Wehkamp is automating a lot of processes with tools, people and processes. In the near future, all kind of areas machine
learning will do that job, so I think in the future we can combine insights from PIM from
inRiver with other insights that we have all for the better customer experience. inRiver is ahead of the market related to
PIM functionality so it’s fitting perfectly in the technology ecosystem that we want to
deliver at Wehkamp. Besides the functionality, it’s also about
the partner supporting inRiver and the team behind inRiver. Our ecosystem is about agility, time-to-market
and with inRiver we feel that we have the same approach to delivering software. The same agility, the same ambition regarding
time-to-market for example, so also from that perspective inRiver fits perfect. What excites me most are the people behind
the product and the people from inRiver. In the end software can be built by anybody
around the world and I really think implementing good software is people business so people
make the difference.

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