August 23, 2019
Using eCommerce in email

Using eCommerce in email


Hi, Dave here from Constant Contact. If you’re running an online store, it’s probably safe to assume that you’re looking to drive more sales. But what happens after someone leaves your website without making a purchase? Unless they come back on their own, you’ve got no way to influence whether or not they buy from you. Or, if they do make a purchase, how are you going to encourage repeat business? Well this is where eCommerce and email marketing come together to turn your online store into a business-boosting channel. With email marketing, you can reach out with relevant and compelling offers to drive more sales. Here’s what you can do: Collect email addresses from website visitors with a pop-up sign-up form; you can find new customers beyond your online store by running Facebook Lead Ads right from your Constant Contact account; and, if you’re using a tool like Shopify, our Constant Contact integration lets you create up-to-date segments for targeting; send automated abandoned cart emails; easily add products and discount coupons to your emails; and, track results. Don’t worry, you’re not alone. Our live support and training resources will show you how, in a way that makes sense for your business. And, if you need it, our Marketing Advisors can walk you through it, step-by-step. Want more eCommerce tips and other marketing advice? Subscribe to the Constant Contact YouTube channel.

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