April 3, 2020
Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics


– Marketing is hard! But it doesn’t have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Hey everyone, I’m Neil Patel and today, I’m going to share with you seven tools that will help
you spy on your competitors. (digital music) Before we get started, make sure you subscribe to this channel. That way when we release
more content like this you’ll get notified. Question for you: Do you know how much traffic
your competitors are getting? If you do, leave a
comment below with “Yes.” If you don’t, leave a
comment below with “No.” Because on this video,
I’m going to teach you how to get that information. I’m going to start off with it. The first tool I have for you, SimilarWeb. When you put in a URL into SimilarWeb, even if it’s a competing URL, it’ll show you how much traffic they get. You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free. The second tool I have
for you is Built With. Built With tells you all the technology that your competition’s using. And you’re probably wondering, “Neil, why do I care what technology “my competitors are using?” Well, here’s why. If they tell you your competitor’s using tools like Optimizely, that means they’re running AB tests. You want to go and see what
your competitors are doing because if you know they’re
doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different
variations of their page, ’cause this will give you idea of what’s converting
better and what’s not. This will give you idea of
what pages and flows and copy you should use on your site
to get the most conversions versus what you shouldn’t be doing. This is Ubersuggest. When you put in your competitor’s
URL into Ubersuggest, it shows you their search traffic, how much organic traffic they’re getting, how much paid traffic
they’re getting, per region. Whether it’s United States, Japan, India, Canada, Australia. Doesn’t matter what region, it’ll break it down for you. It’ll even show you their
top most popular pages. When you click on the Top Pages report, it shows you all the estimated
visits to those top pages, the keywords that each of
those pages is ranking for, the positions, how many backlinks
each of those pages have, and even how many social shares. And the reason you want to do this is, when you’re creating content
for your own website, you want to make sure you’re
doing stuff that’s popular. You don’t want to create
content that no one reads. You don’t want to create content
that everyone’s going to ignore. But by using the Ubersuggest
top pages feature, it’ll give you ideas. The fifth tool I have for you is Buzzsumo. Similar to Ubersuggest,
Buzzsumo just focuses purely on blog content. Now, in Ubersuggest, you
can also get blog content but you also see landing pages. The thing I like about Buzzsumo is the moment I put in
my competitor’s URL, it shows me all the popular
blog pieces of content, breaks it down by backlinks
and social shares. This gives me ideas of what
content I should create, and best of all, Buzzsumo
lets me break down that search based on time periods,
whether it’s a few months or three months, or a year, or two years, so I can see how my competitors
are doing over time. This will tell me trends in the industry of types of content I should be creating, versus types of content I
shouldn’t be creating anymore. The sixth tool is Socialblade. Your competitors have social profiles, whether it’s YouTube or Instagram, they’re out there on the social web. Socialblade will show you how popular their social channels are. It’ll even show you how many followers they’re getting on a daily basis, compared to how much
content they’re posting. If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if
you post more content. That’s what I love about Socialblade. It even shows you their growth rate, and you now have something
to stack up against. Because you want to beat your competition. You want to do better than them. You want to track what they’re doing so you can do more than them. And if you notice that they post five pieces of content a day and they’re not getting
that many followers, but one day, they post
one piece of content, and their follower count just grew by 10x, you want to look at what that content was, ’cause it even gives you the date, so you can replicate it
and create other variations that are very similar to that content, because you know that’s what
people love in your space. The seventh tool I have
for you is WhatRunsWhere. Your competition’s not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what’s working for them? What copy, what images? WhatRunsWhere will show you that. When you use all those tools combined, you’ll get a good understanding of what your competition’s doing. YOu’ll be able to spy on them, one-up them in their marketing campaigns, and beat them. And if you need help
beating your competition, check out my ad agency,
Neil Patel Digital, where we can help you grow
and beat your competition. If you enjoyed this video,
leave a comment below asking a question, I’ll
respond and help you out. Like the video, share it,
subscribe to the channel, thank you for watching.

81 thoughts on “Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

  1. Do you know how much traffic your competitors are getting? If you do, leave a comment below with "Yes." If you don't, leave a comment below with "No."

  2. I used this same extension to see how much traffic Fashionova were getting, and Jesus Christ that was a lot.

  3. Sir please please make some videos on dropshipping business because I know you are the only one who can teach this thing to us.

  4. My competitors are on the 1st page of google on keywords iam working also for those keywords… They have 15k approx traffic on specific pages i checks my comp. On ubersuggest… Again iam saying plzz dont make this tool paid in future …plzzz plzz plzz

  5. Similar web (idk about others) isnt very accurate in traffic, it thought i was getting 300k montly when i get around 90-120k

  6. I’m starting google ads for a dentist. Is it possible organic search volume for specific keywords to his competitors in Ubersuggest?

  7. Awesome 😍. Some features could be in the future versions of Ubersuggest.

    Another good tool spyfu ☯️

  8. β€β€β€β€β€β€β€β€β€β€β€β€β€β€β€πŸ‘πŸ‘β€β€β€β€β€β€β€

  9. Neil always coming in with the heat!πŸ”₯πŸ”₯ Ive used some of the strategies you teach to go from struggling dropout 😀 to making my first $1,000,000 online at 26πŸ’°πŸ™ŒπŸΌπŸ’° Keep these videos coming. Im always open to learn new strategies πŸ’―

  10. If James Bond was into internet marketing. These are the tools he would be using. And You Neil, are like β€œQ” in the movies, the dude who gives him all his gadgets and tools lol. β€œThe Spy Who Crushed Me” πŸ˜€ Thanks for the quick lesson in destroying your competition πŸ‘

  11. Thanks for your very valuable video. At what point would you consider hiring marketing agency like yours? If you are at the very beginning stages would hiring have a good return on investment or is it better to do it yourself initially?

  12. You are turning seo into a rat race…now business is no longer who has the best business but the most optimized website. Sad state of affairs. And i think google is mainly to blame

  13. Hey Neil, kindly repeat all the steps/tools in the end or just 7 checkboxes with tools or step names, so if we are watching your video on phone we can take a screenshot. And thanks for this wonderful video

  14. I'm somewhere between yes and no lol. That's because I'm still learning and studying, but with this list of amazing tools (4 of them I'm not using and will start), I'll get closer to a YES. Thank you very much Neil for your help and your amazing tools. When starting out and with a zero budget you are making things still possible to get good results!

  15. I built a website for an air conditioning installation company and on the 15th day after the launch he locally ranked nr 5 for a good two word keyword and sold a 6000$ project because of it. Most of the tips i've used came from you, Neil. Thanks.

  16. Excellent video, I was not familiar with some of these tools but will now try them out ASAP. Always learning something new from your videos!

  17. No but i gonna use your all tips and gonna still my all competitor's costumers πŸ˜‚πŸ˜‚

  18. yes, I'm crazy about tracking my competitors traffic and keywords. Have been using SemRush free version. question for you though- I'm new to SEO and have scoured the internet and all your articles and videos and I'm not clear. I found that my #1 competitor ranks for about 655 more organic keywords than me. BUT according to SemRush each of those key words come from one page (clint reviews page), each key word shows <0.01 traffic and has a volume of 30. Is it even worth it to me to go after those key words? In other words, would it benefit me to rank for those low volume key words at all. Will Google reward my site for just ranking for more keywords in general, even if they are low in volume? I am very confused by this so far.

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