April 9, 2020

Top 5 Rookie Mistakes Online Coaches Make (90% of New Coaches Do This…)


What’s up everyone. Welcome back to my channel, the number one
place for new coaches, content creators and entrepreneurs. In today’s video, I’m really going to break
down the top mistakes that I see a lot of new coaches making. Now, this isn’t to shade any of you coaches
out there because I’ve definitely made all of these mistakes myself. Otherwise I wouldn’t be sharing them and telling
you their mistakes, but I really do genuinely hope that this video is going to help you
because it’s probably going to save you a lot of time and a lot of headaches. Not only this, it’s probably also going to
set you up for a really great foundation on enjoying the process of having your coaching
business and not feeling like you’re an employee all over again. That’s why if you would like to learn the
top, literally the top mistakes that I catch other coaches making and also mistakes that
I’ve made. Thank, keep on watching. All right, so these first mistake might ruffle
a lot of feathers, but you know what? I’m okay with this because this is my honest
truth or what I believe is a really big mistake that a lot of new coaches make, including
myself and that is just because you like to read personal development books does not mean
that you’re meant to be a mindset coach or a life coach. Yep. You heard me. Right. I feel like there’s a lot of new coaches out
there they don’t have or they don’t believe they have a lot of skills and therefore the
immediate thing that they become is a mindset coach. And Trust me, this was the exact mistake that
I made as well. I honestly believed because I love personal
development, that I was qualified in being a mindset coach or a life coach. But boy, oh boy was that a huge mistake. And the reason why this was mistake is because
I didn’t realize at the time that helping myself with mindset is a lot different than
helping someone else. And obviously this comes with experience and
if you are someone who’s interested in being a mindset coach or a life coach, definitely
try it out. Work with real clients to try to solve their
issues and see how you feel. On my end, when I started working with clients
on their mindset, I realized that there were a handful of clients that I simply couldn’t
break through and I wasn’t ready to actually handle a lot of these deep, dark and rooted
issues that come with helping someone in their mindset. I simply was not equipped to do it. Not only was I not prepared in dealing with
really dark issues that came with helping someone out with their mindset. I also realized that it didn’t really light
me up either. It was actually quite draining and I actually
have a lot of respect for life coaches out there because you have to have an immense
amount of patience with your clients and you also have to have powerful techniques and
tools in order to break through those dark and deep mindset issues that people might
have that’s preventing them from moving forward with their goals in their life. Not only this, if you really think about it,
calling yourself a mindset coach or a life coach is also a mistake in itself. Meaning that it’s very broad. Life covers a lot of different things. It can cover business, it can cover relationships,
it cover money, it can cover fitness, it can cover a lot of different aspects. So really calling yourself a life coach or
a mindset coach, simply is it specific enough? That’s why if you are wanting to dive into
the business of helping someone with their mindset, really be clear on specifically what
type of issues or what type of goals that person has. Is it relationship? Is it finance? Is it in their career? There’s so many different things that fall
under the life coaching category, so make sure you’re also not making this naive mistake
of just calling yourself a life coach and thinking that you’re going to attract your
ideal clients because you really aren’t, unless you’re super specific on what you’re helping
on in terms of mindset. Now, is this to say that you can’t teach mindset
at all or that you can’t coach mindset at all in your business? Absolutely not. Even in my business, a good portion of it
does revolve around mindset. However, it is not my specialty. And now if I were to do my one on one coaching
all over again, I would actually make sure that these clients that I’m taking on already
and know the foundations and the fundamentals of having a growth mindset and that’s just
my personal preference. Understanding where my skill sets lie because
again, like I said, just because you like to read personal development books really
does not mean that you are meant to be a mindset coach or a life coach for other people it
is totally different. Now again, it does take some practice. It does take some experience, so if you are
wanting to dive into this niche, make sure that you’re at least working with real clients
and testing out your skills because at least for me it was a lot deeper than I was expecting
it to be. Now moving onto the next top mistake that
I see a lot of new coaches making is the fact that they don’t understand the difference
between a coach and a consultant. When you’re looking at the differences between
a coach and a consultant. Technically a coach is someone who believes
that their client has all the answers and that’s why you’ll notice a lot of coaches,
the ones that are actually coaches, they are more asking a lot of deep thought provoking
questions to their clients in order for their clients to find the answers themselves. That is technically what a coach is supposed
to do versus consultants. Consultants do not believe that their clients
have all the answers and therefore they’re consulting them. They’re giving them the strategies they’re
teaching, and so this was a key mistake that I made not understanding the difference because
the entire time I thought I was being a coach when in fact I was technically operating like
a consultant, meaning I was always feeding the answers to my clients. I was always teaching things to my clients. That’s why you really want to understand the
differences between a coach and consultant and not being a coach when technically you
are always just giving your clients the answer. That is not what coaching is all about, which
brings me to my next mistake and that is giving your clients all of the answers. This is honestly one of the biggest mistakes
that I made in my coaching business with my clients. I was always just providing the answers whenever
my clients wanted it and guess what? Even though my clients were happy, it truly
stunted their growth, they couldn’t think for themselves and therefore they highly relied
on me. Every little question they would ask me, expecting
me to answer it for them, but in reality, like I said, because I’m a business coach,
I’m the one that’s technically coaching them to become business owners. And if you’re not really a business owner,
if you can’t think for yourself, if you can’t follow your intuition, if you can’t troubleshoot
yourself, if you can’t problem shoot yourself, these are things that business owners have
to do. And I was truly doing a huge disservice to
my clients by just simply giving them the answers every single time. Not only this, if you are feeding your clients
the answer and you’re not necessarily taking the time to just ask them questions of why
they’re even asking that question in the first place or digging deeper on where their questions
are coming from, you’re not going to be able to actually unveil a lot of deep rooted things
that are happening. For example, a client might be thinking that
their issue is in their content strategy and you could easily, if you’re a consultant or
if you weren’t being a coach, you could easily give them the answer on how they can fix their
content strategy. However, if you are truly a coach, you would
ask them, where is this coming from? Why do you feel like you need a new content
strategy? And guess what that client might tell you,
well, I need a new content strategy because I don’t think that people like my current
content. Okay, great. So why do you think people don’t like your
content? Where’s this coming from? And then that client can easily say, well,
I don’t really have proof that people don’t like my concept, but I feel like they don’t
like my content. That is a totally different problem. Then a content strategy, get it so that’s
why as a coach you really got to ask questions so they can uncover where their questions
are coming from, why they’re even asking in the first place. Really forcing your clients to do the necessary
self reflection and making sure that you’re constantly asking questions so that they come
to the answer themselves. This has been a total game changer in my own
coaching journey. Once I started to become more of a coach and
less of a consultant when I’m actually coaching my clients to become strong business owners. Now moving onto the next mistake that I made
and that a lot of you guys are making is forgetting your the boss. Now as a coach, when you have your first few
clients, it’s very tempting to want to bend over backwards for them because you’re just
so grateful you have clients in the first place. However, the issue is is that eventually you
start really hating your business. You become more like an employee and you lose
total autonomy within your own business. Let me give you some personal examples so
that you know you’re in good company and you’re probably not the only person that’s making
this mistake. When I was first starting working with my
clients, I was literally bending over backwards all the time. I was always getting back to them within like
half an hour of the messaging me, meaning that I would draw everything in order to make
sure that they got the answers that they needed. Not only this, it was my clients that were
dictating when the deadlines were, when they wanted their stuff reviewed. Not only this, they were the ones that had
a lot of autonomy on when to actually have our meetings. Meaning for some of my clients, I would actually
have to meet them on the weekends late at night or really early in the morning because
I was trying to accommodate their schedule and what ended up happening is I really started
to resent what I was doing. I wasn’t happy because I literally felt like
an employee to these clients and the reason why I was doing all of these things in the
first place is because I felt that the more responsive I was, the better of a coach I
would be. I wanted my clients to like me. I wanted to make sure that they knew I was
always there for them, that they were getting their investment back and all of that, and
so that’s why I was overcompensating a lot. Now, the issue is is that I started to train
my clients to expect all of these things from me, meaning if I didn’t get back to them like
I normally did, which was right away, they would then follow up and say, Hey, what are
you going to get back to me? Hello, are you there? Because they were so used to my quick responsiveness. Not only this, they also expected a lot of
their work to be reviewed right away. Meaning if I missed something or if I was
late on something, even though I wasn’t late at all, some of them would be like, hey, did
you review it yet or is it coming? And I’m like, oh my gosh, it’s the weekend. Like I literally am spending time with my
boyfriend spending time with my family. Like I really don’t want to be reviewing your
copy right now. So those are examples of why once you start
training your clients to do this, how it could really negatively affect your quality of life
within your business. And you certainly want to avoid that. And you also want to change your mindset. If you aren’t responding within 30 minutes,
it doesn’t mean that you’re a bad coach. Remember that you are the boss of this business. You are not their employee. You are their coach, you are the expert. You are their mentor. You should not be bending backwards in order
to accommodate their schedules. Now, obviously there are exceptions to certain
clients, but it shouldn’t be the norm. You shouldn’t be having meetings on the weekends. You shouldn’t be the one that’s staying up
late at night or waking up ridiculously early in the morning just to meet your clients. If anything, they are the ones that are investing
in your expertise, in your help and therefore they should be the ones that are accommodating
your schedule because you are the expert, not them. They hired you for a reason, so stop acting
like an employee and start acting like a business owner within your own business. Now, speaking of clients, I want to move on
to the next tip or next mistake technically that I see a lot of new coaches making including
myself when I was starting out and that is feeling like you’re 100% responsible for your
clients and results. This is definitely one of the major mistakes
that a lot of make and that is feeling emotionally tied to your clients results. Feeling like if your clients don’t get x,
Y, z result that you aren’t a good coach. Now especially depending on your niche, you
really should not be taking a hundred percent responsibility for those results. Yes, you are the guide to that client and
that client is trusting you that you are giving them the best possible coaching that you can
give in order for them to be closer to the goals that they’ve outlined to you. However they at the end of the day, are the
ones that need to take the action. If you are a fitness coach, let’s say you
are not going to the gym and eating healthy for your client, you could be giving the entire
roadmap for your client to go to the gym, eat healthy, have the best workouts, have
the best ingredients, but if they’re not cooking, if they’re not getting their ass out of bed
to go to the gym, is it your fault that they are still overweight or that they’re still
not healthy? No. The same thing applies to most niches within
the coaching industry. That’s why you cannot feel crappy if your
clients aren’t getting results, especially if your clients aren’t really taking the necessary
action and the ownership necessary for them to even succeed in the first place. Very similar to going to school. If that student is not studying, not taking
advantage of office hours, not going to a tutor, not looking at external resources and
being resourceful and taking ownership of their experience within the classroom, then
guess what? They’re not going to pass. They’re not going to, you know, be whatever
they want to be regardless if they went to a fancy school or not. It doesn’t matter if you have a fancy coach,
all these different things if you’re not actually doing the work yourself. So that’s why it’s really important to not
feel so attached to your client’s results and feeling like you’re a shitty coach. If your client isn’t suddenly, you know, making
seven figures by the time that they’re working with you, it’s just not realistic and you
should not put that responsibility on yourself. Speaking of results, another mistake that
I see a lot of coaches making is assuming that result equals income or results equals
something that is monetary, something that is numerical, when in fact results can look
like something that’s completely intangible. The person could have had their life entirely
changed. Just thanks to the coaching, just thanks to
one specific advice that you gave them which turned their life around. It does not have to equal clients money, weight
loss, number of x, y, z of things that they wanted that doesn’t have to equal results
and you should not tie the results to anything numerical. Coaching is a transformational process and
a lot of times what I’ve found is that clients, after they’re finished the coaching, maybe
four months, five months, six months later, once they’re starting to really think on their
own feet, that’s when they truly blossom. And that would not have happened if they didn’t
receive your mentorship. So really keep in mind that results does not
have to be tied to a numerical or tangible object. Now at this point in the video, I’ve really
covered a lot of the top mistakes that a lot of new coaches make, especially in the beginning
stages of their business. And these are exactly the same mistakes that
I did. Now, if you’re more interested in learning
about coaching, actually getting more support in this area, make sure you’re also signing
up for the wait list for The Bossgram Academy. I know a lot of people think that it’s just
an Instagram course, but it’s really not. It’s really going to teach you how to build
your coaching business from scratch and help you launch that business using the power of
social media, primarily using Instagram as the main vehicle, so make sure you’re also
signing up for the wait list when that new program is launching, if you’re interested
in really growing and building your coaching business with me. With that being said, guys, I post a lot of
videos on mindset, entrepreneurship, coaching, marketing, all those fun things, so make sure
you’re also checking out these two videos that I have here as well. As always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

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