April 6, 2020


– Tomorrow’s the first time
kids I recruited and closed VaynerSports are gonna
get drafted in the NFL. – That’s amazing. – [Gary] It’s cool. You caught that scene?
– [Other Tyler] Yeah. – [Gary] I’m gonna wear this
for like a month and people are gonna be like, “Do you
know where he picked that up?” (“Unstoppable” by This Is Wolff) (“Man In Transition”
by Jaymison) Hey guys, super weird day today. Not a lot of content
because I was in an off-site. For like five or six hours. Super interesting. Hanging out
with a bunch of very, very smart people. You know, some of the things
that suck about this blog is I’m not able to
give you everything but hope you
guys are super well. I’m really fucking
zoned in right now. I’m like in it. Obviously you guys
can tell by the vlog. This is the first time I’ve
spent like a month straight, Ty. Show Tyler’s hat. That’ll probably be the best,
that’s probably the fuckin’ highlight of the episode. That is underpriced arbitrage. When I think, when
clients come to me and say, “Gary, great news. “We now spend 60% of
our money on digital.” I usually get scared because
I do believe that most of the creative programmatic banner and
pre-roll stuff that my clients are buying is worse than
television commercials and I’m not a big fan of television
commercials in a Facebook commercial world
so that’s kinda how we think about it, right? It’s the details. Like for me, for example,
I think like for example if you guys are, “Hey guys, we
want to call your bluff, Gary. “One year you dictate.” The first thing I would
do is buy Super Bowl. Like that would be the number
one ad buy I would do and then the second thing would be
Facebook commercials and then the third thing is Instagram
influencers and that would literally be my entire spend. Been very zoned in
operationally to the company. Very excited
about Vayner Solutions, Vayner Experience,
Vayner Beta, our live events business, our small business offering,
our consulting offering. The only vulnerability when
you have that issue is how you decide to measure if
we’re working or not. – [Man] Correct, yeah. – Which is important and by the
way the lifeline of why we’d be able to hang out with you longer
the good news is this is such an obnoxious arbitrage.
– [Man] Yeah. – That we’re,
you’re gonna feel it. You’re gonna feel, your common
sense driven not like I work at (censored) so we have a prayer. I’m in a really
interesting mindset. Maybe you’ve been sensing
in the last couple episodes. Sometimes you just get deep. Like right now
I’m very in the dirt. You guys have heard
about my clouds and dirt. Actually, why don’t you put up a
little video thing there for a lot of you that are
new that haven’t seen it? Sometimes you’re in a macro,
sometimes you’re in a micro. Been seeing the
meetings with the Vayner team. There’s been a ton of stuff that you haven’t seen that has
been all VaynerMedia time. Actually, usually 98% of stuff
that you guys don’t see day in, day out is me
doing VaynerMedia stuff. It’s really interesting
even when I watch the vlog. I talk about being 90%
the CEO of this company. I’m like oh, if you watch the
vlog it feels more like 60-40 ’cause the speeches and the
other stuff but that’s because so many, so much of my
day, today that off-site, so much of my day can’t be
seen because you’re hiring, you’re firing, you’re
talking about clients at scale. All stuff that
obviously I can’t share. You’re strategizing. I obviously put out my best
strategies to the world and so I’m not stopping
you from that, right? You’ll see highlights
of the PureWow meeting. Couple things that I wanted to
talk about with the team and where I think we can help and
then we got to AKA you got to make some decisions. It’s just because you’re worried
about the short term and I’m empathetic to that. And like the only thing I am is energy for the
long term, right? Everybody here
out of their spirit, out of being great,
out of their P&L, the biggest problem I have in
this company with Ryan and Jeff specifically in the room is like
I’m empathetic especially when I bring in a good CFO who I want
for him to do his job but the only thing we’re doing here is
I want PureWow to be number one and like the end. If you told me right now out of
your mouth our traffic would go down 25% if we focused on this,
I would approve it before you finished your sentence. I mean it. You have to understand
there’s a fundamental reason I bought this company. There’s a fundamental reason
I have the career that I have. If you’re gonna
live to be in 2020, you might as well
play to be in 2020. We’re good enough, this is what’s so
amazing about you guys. This is the other
reason I bought you. Forget about what
I bring to the table. You guys are so good at getting
to 2020 because that’s what you guys have done. You’ve built this
from scratch as a team and have always over batted. When you can oversell your
reality but then build to the new reality that’s
how you get big. Right? That’s why we’re doing this
because it’s the singular most important thing. It’s really cool, right? I think it’s really interesting
and important for everybody to realize the motivational
quotes on Instagram, why don’t you throw a
bunch up right here, right now. The motivational
quotes on Instagram, the highlights, the fancy
people that I interview on The #AskGaryVee Show.
Why don’t you cut in? Did you realize
that was a unicorn? – That was a unicorn. I didn’t expect any song
to be as big as “All Of Me”. – Happiness is a byproduct,
not an actual destination. – You have a camera
don’t overthink the quality. I want you to do the work. I like the producing
I’m doing here. It’s all fine and
dandy but the oxygen, the engine, the gasoline
that allows me to do that is operating this enormously large
agency in a very competitive landscape at the highest levels
in the world and I love that. And I love that action. I love that responsibility
and I often talk about the, you know, I genuinely
believe being an entrepreneur is being a firefighter. Being in the 911 business. That was probably a
big transition for you. Right, Ty? The level of stress–
– Yeah. – [Gary] of being my
assistant versus even being AJ. – [Tyler] Yeah. – The number two guy.
– [Tyler] Yeah, yeah. – Just a quantum leap, right?
– [Tyler] Mhmmm. I was just
thinking about it today. Like it’s all just
appeasing, appeasing. – Eating shit.
– Yeah. – Eating shit at scale. And so, you know, even that
quantum leap for all of you, trying to make this valuable. This is end up being an
awesome episode because of this. For all you
number twos out there, just having
empathy for your CEO. For her day in and day out. Where it’s way
crazier than you think. That jump from two to
one is just everything. It’s really kind of
similar to being a child and being a parent. Like you’re in the family. Being an oldest child
versus being the actual parent. For all you oldest,
if you’re a number two. I’m actually gonna give a
very good piece of advice. If you’re a number two in a
company and you happen to also be the oldest child in your
family and you also happen to be of the age now where you have
children and you’re the head of your family or one of
the top two in your family, that’s the difference. That’s how quantum, I was the
oldest and the quantum leap of the sense of responsibility that
the fear of your child breathing and all that stuff. You know, the quantum leap of
I thought I was the oldest and I was like 11 years older than
AJ and my dad worked a lot. I was the man. Taking the dad position
is a whole different game and I think that’s
the difference between number two and number one. Literally, literally when you’re the CEO every single
thing is your responsibility. All of it. If you’re a good
one you recognize that. So, I’ve been very in it. You know it’s fun because
when I go very micro it leads to a lot of macro thoughts. Being in the dirt is what helps
me strategize in the clouds. It gives me the context. I’m learning. I’m in it.
I’m deeply in it. And so, I’m in
the zone right now. And it’s great
because at a clouds level, the world has changed. This is the primary
device of our society. Like if you are hanging on to
landing page optimization on desktop to flyers to direct mail to television ads to pre-rolls on YouTube, like if you’re
hanging on to banner ads, programmatic buying. If you’re hanging on to
the things that got you here, you’re about to be
in for a rude awakening. The whole collapse of the retail
store market that I’m sure you’ve been reading about
if you’re a businessperson. All these retail stores closing. That’s just a preview of what’s
gonna happen to every industry. The internet has won. It is the middle man and it
is unemotionally an assassin. And so the companies that have built on top of
that and are leaders, Amazon, Apple,
Facebook, Google, Netflix. They’re just getting benefits of
the fuckin’ macro gangster which is the internet. Tomorrow’s the first time
kids I recruited and closed VaynerSports are gonna
get drafted in the NFL. – That’s amazing.
– [Gary] It’s cool. You caught that scene?
– [Other Tyler] Yeah. – [Gary] I’m gonna wear this
for like a month and people are gonna be like, “Do you
know where he picked that up?” (Jordan laughs) And underestimate
it at your own peril. I’m not underestimating it. I’m riding that
big fucking wave all the way to
seven Super Bowls. Big day tomorrow. NFL draft,
should be a fun episode. I’ll see you later. (“Victoria” by Sonder)

100 thoughts on “THE THREE BEST MARKETING STRATEGIES | DailyVee 216

  1. I have to shout out the Vayner Nation – I love the support this community gives each other. Let's keep building together guys. 💯

  2. There are many things I like about Gary V but the number one thing I love him for is the no bull crap attitude towards entrepreneurs. Believing in yourself, hustling and knowing the "why" behind your hustle is what his message represents for me. I've been an entrepreneur all my life and I'm happy to say I can't focus on anything else but depending on myself to make things happen. Thanks Gary V for the inspiration behind starting my own YouTube channel as well. Make your dreams a reality people!

  3. Hey Gary,

    I just wanted to thank you. You've changed my life. I'm born in Poland I moved to the Netherlands when I was 1 year old. It's always been my dream to move out to America and I'm finally making progress. I'm 16 years old and I got my admission review monday (I'm going to an international school, where I'll spend 20 weeks in LA in my third year of school). I'm going to tell them what motivates me to do this and where the idea actually came from to move out to America. My dad was Dutch and he was always teaching me English (he has been like 20 times in America, I'm not kidding and he had his own company). But when I turned 11 he passed away because he was fighting with kidney cancer. I've achieved a skill that not everyone has, I learned to get up quickly after having a rough time. I want to continue school using the skills my dad gave me. Nothing is going to stop me, and you're keeping me motivated!

    Thank you very much for motivating me Gary!

  4. @garyvee im 32 yrs old a carpenter and fucking love to work..i felt i was last of a dying breed…but then your content exploded and you influnced younger kids to wanna start working… #hustletillyoureyesbleed

  5. Actually flyers still work, you just have to know how to use them. In regards to retail stores closing, when you go into a retail store you are either ready to make a purchase or look at something to purchase online but want to physically use the store to demo it. When a store employee tells you "we don't have it in stock but you can purchase it on our website" 99 percent of the people will find it cheaper either on Ebay or Amazon and pay no sales tax. This is simple logic. Smart logic would be to have it in the store the next day with no obligation to purchase and an incentive discount for the potential customer to come back. As a result of the messed up mindset within the retail industry you have this massive amount of closures. The retail industry has too much inertia in the wrong direction and cannot switch fast enough.

  6. I started documenting my life (vlog name – JUST FUCKING DO IT) bcoz of GV on Nov 24th by literally posting on Facebook as a Life event. Doing 5-10 stories bcoz of GV on Facebook, Insta, Whatsapp, Snapchat. Creating weekly videos for my vlog bcoz of GV with already on 21st vlog. I've got an awesome guy with me who keeps following me everywhere. I've got a graphics guy and Adobe After Effects guy bcoz of GV to make sure we post within the Instagram Stories arena. I've literally got a Film maker to make sure we create great stories to grow my travel business brand.

  7. If you are watching this and are from 🇸🇪 I am filming a swedish business vlog (inspired by DailyVee).
    We have done 33 episodes so far. Feel free to follow our journey 🙂
    # M Å N R E S A N 🚀

  8. frm 4:52 to 5:20 should be it's own clip, the best advice if you're running a company or own your own company 🔥🔥🔥🔥

  9. I own a graphic business, if you need designs let me know! I'm also gonna start posting tutorials, and other videos soon on the channel

  10. I think im liking the new intro. I like the fact that he switches it up, and he's asking for a Fan poll on IG which we like best…Marketing strategies HAVE to all work around social media on IG, FB & youtube…absolutely a MUST…hence Gary's push for social media dominance here on youtube and IG.. he's GRINDING HARD, and it works!

  11. congrats on your first draft!!! I've been telling all my friends they are about to know who you aftee you take over the NFL because you actually care!

  12. I haven't watched on youtube in a while. I put your advice into action months ago – hustled hard – got my dream nonprofit leadership role and loving it. AND still loving my side hustle as well (favorite hobby)Been easier to keep tabs on you on IG. Really…really enjoyed this episode. Thanks, Gary!

  13. You summed it up perfectly Gary – "Oversell your reality, then build to the new reality. That's how you get big"

  14. Gary I love your quotes about "being in the dirt is what allows me to think/be/strategize in the cloud" and "the internet is an unemotional assassin" deep quotes.

  15. Episodes like this put things in perspective. It's not an overly long episode but it's just enough to get you up and to look at your shit and really evaluate the man in the mirror.

    The analogy of going from the #2 to #1 really hit home for me. Clouds and dirt.
    Thank you GV.

  16. Hey Gary, I noticed you added the "Clouds & Dirt" video in this video however, the annotation doesn't pops up to click. I looked in your description for the link and it's there which is good, but many may miss the opportunity due to ease of access. Just thought you might want to know. Keep crushing it!

  17. The music of the episode, production of the add ins, made it solid. The guitar sort of had a "friends" tv show feel. Cool.

  18. Bro I have been sharin ur work with the artist here in the Bay Area! much needed!!! Peace
    Jonah Melvon

  19. life is so fucked, I'm to dumb to make it big, financially fuckedall the time but what kills me the most is to watch other ppl go thro it, I cant do earth anymore gary

  20. Happy to say im part of the Vayner Nation now, this vid got me right in the feels – cant wait to execute.

  21. Great inspiration to begin the day!! After watching all these free vidéos… now, I better buy 2-3 books. (I'm saving for that ) Thanks again Gary & Vayner Team!! 😅👍

  22. Gary i just want to thank you for existing and being who you are. I have depression and i dknt know why but everytime i get depression attacks i go to your channel and feel better. I dont understand why or how, but youve been pulling me up without you knowing it. Thank you so much 🙏💖

  23. Give us a shout out? 🙌 @tripledoublesupplyco & tag friends to use promo code "HOLIDAY20" for 20% off & free shipping* for a limited time only at https://www.theloyalist.com/tdsco

  24. I'm really surprised how 30 year olds are now even in the USA considered kids these days. Guess that's the current well of youth: People around you get older and it takes longer to catch up on how the world works.

  25. Hi Gary, i have a Motorcycles off road company in Nepal, tell me…how can i beat all the competitors ? i invite you for a free tour..http://www.nepal-enduro-tours.com/

  26. Я с России , пришлось переслушать 14 раз что-бы понять, поскольку почти не знаю английского .

  27. Gary, you're an inspiration for most of us. I know you're going to achieve your macro life goals in the end, we can already smell it!
    When you cash in on everything, there is going to be a community power movement parting your see for you to walk through and enjoy all the hard work and effort you put in getting you to that moment. That's going to be your reward & I want you to enjoy every moment of it with your family & best friends .
    Savor it, embrace it and if you can fuck it to your highest climax!

  28. Thank you for that analogy! I am that person, the oldest child with kids, one of whom will be an'adult' himself in about two weeks! I'm also building a biz from scratch! It makes so much sense!

  29. Preach Gary! Indeed, Mobile and Internet have won – I was actually thinking just yesterday of the speed with which to expect the retail industry to shrink against E-commerce… Keep up the great work!

  30. Hi Gary, Eli Azulay English Master Israel…. thank you for this video i want to open a gary vee channel with Hebrew subtitles translation to get your message out to all here in israel. Got your green light? I will send this message until i get a feedback thanks you change my life daily. Exposed.

  31. Nice video again:) I live in Greece 🙂 YES in Ancient Greece and I am a father of 3 little Kids! I used to be a boring public servant here in Greece of Crisis…and I decided to follow dream and now just getting out with a small marketing agency. NOBODY has excuse if lives in a country of NO CRISIS like Greece and procrastinate to move on:) LOVE also to engage more in a community that enjoys all that Mentality also at my 47yo!! LOVE to hear proposals I am very very very good in sales and now specialized to sell Marketing and my LOVE Digital marketing to companies:) Come On Guys Let's help each other I am also Unemployed So Take that advantage…..WAITING:) Let's Do It

  32. I didn't hear anything that even remotely sounded like a complete thought! I feel suddenly like I have a real comprehension deficit. Not smart enough for Gary. I think the strategy advise here was to buy Super Bowl ads, Facebook ads and to acquire other companies who are already successful. I mean, why didn't I think of that?$$$?

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  36. Great stuff like always Gary V. Im about to start a new vid now. Provide value and keep pushing. No stopping!

  37. Hi there,

    Really Good Video.

    What other hacks have you got?

    Right now i'm looking at other tip websites


    Have a great day

  38. Thank you for making videos. It’s great to see your perspective of building a business and getting tips in the process. Worth the time.

  39. Hello Gary Vaynerchuk,

    Thank you for highlighting the garbage that people tell themselves to keep from actually doing anything.
    Things are finally moving in the right direction in business now that i have started actively changing my perspective.
    Mostly, I am learning that others judgment means nothing because it gives you the freedom to really live your life.
    You are a no Bullshit , get it together kind of person , much needed in society today.
    Thank you for reiterating that the only way to achieve the goals you want in life Has to BE through hard work.

    You are a Pleasure ,
    Nicole La Fountain

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