April 4, 2020
The State of eCommerce in Ireland & How to Prepare for Google Shopping

The State of eCommerce in Ireland & How to Prepare for Google Shopping


Hi guys. Welcome to the latest episode of iProspect TV. Today I’ve got with me battling through with a cold, Mark Lenehen performance director here and he has got heaps of experience in eCommerce. So, I’m going to grill him a little bit about the state of eCommerce in Ireland, as you recently moved over from the UK where they are a bit more advanced. So Mark how does eCommerce in Ireland compare to the UK? Well eCommerce in Ireland lags behind the UK somewhat. If you look at what’s going on in the UK at the moment. They’re a very well developed eCommerce market. Obviously, the population, sixty million versus four/five million in Ireland. But saying that, there’s lots going on there in terms of comparison sites. You’ve got Shopzilla, Pricerunner, Kelco and there’s many others including Google Shopping. which is huge in the UK, the ultimate comparison site for want of a better word. So there’s a lot going on in the UK which we’re not doing in Ireland as yet. The other thing too is the UK eCommerce market is forecast to grow to 15.6% of total sales in the next 5 years. Where as in Ireland, 3.6%. So we are way behind. We have a lot of catching up to do. You mentioned Google Shopping there. Would you be able to tell us more about what Google Shopping is and if that’s available in Ireland or if there are any of the signs coming from Google. Yeah sure absolutely, as I suggested Google Shopping is a comparison site and it gives the user the ability to view different products from different merchants based on price, based on delivery and based on the criteria on whatever they’re looking for. To use Google Shopping you need obviously an Adwords account. So it’s a paid thing? It’s a paid thing, up until February this year funnily enough it was actually free in the UK and then Google decided to tie it into Adwords to make it paid search. So what you need is your Adwords account, you need a Google Merchant Centre account, you need to link them both together, you need to create a data feed your products, upload to the
Merchant Center and then create product listing campaign within Adwords. And then you’re ready to go with Google Shopping. But it is extremely lucrative for retailers in terms of if you’re competitive, if you’re delivery structure is fast, is well priced, you can rank very highly in it and your conversion rates are extremely competitive. So you notice a good return of investment in that? Absolutely, a huge return in investment from Google Shopping. It’s not here in Ireland yet neither as product listing ads. On the grapevine, I’ve heard possibly quarter of next year. So you mentioned there, suppose then if you’re an eCommerce retailer in Ireland and you wanna start getting ready for Google Shopping when it comes in. What can you do to prepare for that and what else can you be doing in the mean time I guess to boost your eCommerce? So to prepare for Google Shopping you first need your Google Adwords. You have to have a robust Google Adwords account and we can help with that. You obviously have to have a Google Merchant Centre account, again that’s something that we can help with and you
need to create product listing ads. Again, that’s something iProspect can do. We also are bringing in a structured data feed manager system which means that we can look after the data feeds for any of our eCommerce clients. We can optimise them, we can upload them to Google Shopping in addition to other other comparison sites if and when they
land in Ireland. So we can look after the whole package for our clients. So great video there from Mark, some great insights on eCommerce. We’d love to hear your comments and feedback. So if you’re an eCommerce retailer, we’d love to hear what you’re doing and any extra tips that you have, please leave us a comment in the video. Until next time thanks for watching and take care!

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