Amazon is one of the most popular e-commerce websites in the world, which means it’s an important platform to be on if you want to sell your products online. To make your products as visible as possible and maximise the chance of shoppers buying your products over others, you want to appear as high up in the search results as possible. How can you push your product listings to the top of the search results when shoppers search for relevant queries? The answer is, of course, optimisation. Amazon works like a search engine, with emphasis on keywords. If your products’ titles, descriptions and bullet points are well-optimised for relevant keywords, then they’re much more likely to appear highly when shoppers search for those keywords on Amazon. It’s important that you conduct keyword research on Amazon first, so that you know exactly which terms people are using when they search for products like yours. Always make sure you get a native from your target market to conduct the research, as only a native will have a solid grasp of your market’s language and culture, both of which shape the way people search. Your product descriptions should also be written by a native speaker, so that they sound natural and will appeal to your potential customers. There are many other things you can to do to enhance your Amazon presence, but keywords and description optimisation are the best place to start. We’ve worked on a range of Amazon projects for clients in all different countries around the world, and our efforts have led directly to increased visibility and sales on Amazon. So, if you want help optimising your Amazon listings, you know where to call!