April 6, 2020

The Hard Truth About Marketing & What Will Stop Working In The Near Future

– Ads keep getting more
expensive, SEO takes longer to see results from,
social media algorithms keep restricting organic reach. Hey, everyone, I’m Neil Patel, and today I’m going to discuss the hard
truth about marketing in 2019. (bubbly music) Before we get started,
make sure you subscribe to this channel, that way we
release more marketing tips, you’ll get notified. Question for you, do you find
it hard to just get results, no matter what you’re doing? If you’re finding it hard,
leave a comment below with yes. If you’re amazing results
and you think it’s easy, leave a comment below with
no, because I’m curious what you’re doing. Here’s the hard truth,
marketing is going to keep getting harder, and what used to work and what used to be easy is no
longer going to be the case. Companies in Silicon Valley
raise millions of dollars, in many cases hundreds of millions, and sometimes even billions of dollars. Do you know what that money is
mainly spent on, these days? Marketing and Sales, that’s
driven up costs drastically. There’s even a age-old
saying, do you know who the best marketer is,
the one who can spend the most money on marketing. In other words, it’s going
to get more expensive, it’s going to get harder and
harder so what should you do. Well, there’s a few
things you need to change, and adjust your strategy,
so that way marketing still does work for you in 2019. Let’s go over it. First, marketing isn’t
about marketing anymore. Marketing is about putting the user first. If you do what’s best for
them, you’ll get the traffic, you’ll get the sales. A good example of this
is, if you go out there, and you create a really
terrible product or service, no matter how much traffic you drive, you’re not going to generate any revenue. People are really picky
these days, because there’s so many competitors out there. If you don’t create
something that’s amazing, something that delights people,
you’re not going to do well, and if you don’t know how to
do that, you need to go back to the drawing board and talk
to your potential customers. You can use tools like Hotjar,
SurveyMonkey to survey them, you can pick up the phone
and start calling people and getting their feedback. You can even meet people
in person over coffee and get their feedback. If you don’t know what’s best
for your audience, ask them. Once you’ve figured that out,
keep making those tweaks, keep asking, until you’ve figured out how to delight them. That makes things 10, 20
times easier to market. The second thing that you need to know is, marketing has changed to
omni-channel approach. One channel isn’t going
to drive you the results that it used to, for all
these older companies, the reason being is the
landscape is more competitive. It doesn’t mean marketing doesn’t work, it just means it’s competitive,
and you’re not going to get the results you want from each channel. But, if you combine them
all, you can still do well. I want you to do things
like collect emails, and leverage push notifications. By leveraging all of these
channels, you’re going to do better. The third thing that you need to know is, you need to have differentiation. Businesses online are a dime a dozen now. Everyone’s considered
creating a business online, more than they’re even trying
to create a business offline. People don’t want all these retail stores, people don’t want to have all
these Verizon boots any more, selling you cellular phone service. Instead, they want all
these Internet and web based companies that deliver
within a hour, so that way they don’t have all these fixed costs. In other words, if you
can’t differentiate yourself because there’s more competition
now, there’s no reason for people to go with you,
over your competition. For example, I use Apple computers
not because of the price, but because they connect
with all my devices, they’re seamless, they’re easy to use, and they last a long time. And you do get a good
product for the price. While there’s a lot of
other cheap PCs out there, a lot of them break, they get slowed down after you use them for like six months. You don’t have those issues
with a Apple computer. If you can’t figure out
what differentiates you from your competition, you won’t do well. A good way to figure
this out is, go look at all your competitors, look
at what they’re missing. Can you provide that, is that
something that people want? If you can, will you do better? And you’ll find that out by
talking to potential customers. The fourth thing I want
you to do is leverage the rule of seven. When someone sees your brand seven times, they’re much more likely to convert. If you don’t engage and
interact with them seven times, they’re not going to do as well. So doing things like remarketing helps, and I know a lot of you
are already doing that. But are you leveraging push notifications? Are you leveraging email marketing? Those are other simple ways
to get people back to engage with your brand, keep seeing
it, and they don’t cost much at all, and in many cases, they’re free. The last thing I want you to
do is update your content. Update your site, continually
improve your load time. In other words, I want you
to keep getting better. Just because you’re doing well
doesn’t mean you should stop. Things are going to keep getting
harder, in the future years. So if you don’t keep improving,
eventually you’re going to find that your traffic, your
sales are all going to dip. Think of it this way, there’s
so many blogs out there, over a billion, that now Google
doesn’t want to just rank the best content, they also
want to rank the freshest content, because they have
so many to choose from. So if you don’t keep
updating your content, your rankings will dip, if
you don’t keep improving your load time, Google’s
going to rank someone else, who keeps having a faster site. Sure, your site may look fast
enough, and people may not have issues, but if
someone loads twice as fast and creates a better
user experience, yeah, might as well rank them over you. You got to keep getting
better, you can’t be satisfied. If you follow all of those
things, you’ll do better in 2019. And if you need a little
bit of extra help, check out my ad agency,
Neil Patel Digital. If you enjoyed this video,
like it, comment below, I’ll answer, I’ll help
you out, share this video, tell your friends about it. Thank you for watching.

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