April 1, 2020
The Data Revolution at Rackspace

The Data Revolution at Rackspace


You know, things are changing. We are really
at the start of a data revolution. I really feel like things are moving at a rapid pace,
and in order for companies to keep up, they’re having to really adopt these new technologies,
learn them very quickly, ingest data into them and make use of the data to be profitable,
to be more competitive in the marketplaces. I’m excited about data because it’s really
driving almost everything that our customers are thinking about today. So a lot of customers
are building mobile applications, they’re building social networking applications, they’re
building ecommerce platforms, they’re doing Internet of Things in terms of the way that
they’re integrating their products and services to the cloud. And all of those technologies,
all of those capabilities that have come out of that are really driven by data. We travel a lot and talk to customers all
the time and we’re trying to figure out what’s going on in the marketplace in particular
around databases because we love data. And it used to be that maybe three to five years
ago, that whole companies were formed, new products were built usually around one dominant
database technology. So that is changing, simply because companies today—even early
on—they process so much data that picking one single database to do everything is not
feasible anymore. If you got five databases and you’re storing
terabytes of data inside of one of those, now it is easier than ever to actually move
the application close to your data. Previously you had to mash them together in this sort
of unholy alliance of “OK I’ve got a rack of machines and a rack of databases,” or “I’ve
got a cloud of machines and a cloud of databases,” and they’re tightly coupled. But nowadays
you could be using databases from Provider A, databases from Provider B you could be
using a private instance of Spark, Hadoop, Cassandra, et cetera, but now your application
can shift along. We have a great community around data and
databases and data science teams, and we’ve got experts that really, really know and love
and live and breathe these things. Whether it be Oracle or SQL server or Postgres or
MSQL or even newer things like Redis or MongoDB and all the new NoSQL technologies that are
starting to take off. Everyone is physically right next to each
other, if you have an idea or you have a problem, its easy to drag everyone to a table and say,
“Here’s the thing we’re working on. It’s an interesting solution for a customer, something
we need today.” We also have a ton of expertise in the Big
Data side of things, Hadoop and Spark now, and we’re building a great, great practice
around things and these things are very core to a company. If they want to compete, adopting
these things and understanding how they can help them compete are key. Data is at the heart of everything. It’s the
future of how applications are going to be built. It’s the way that companies are trying
to gain strategic advantage. And to do that with a partner like Rackspace makes it a whole
lot easier than trying to go at it alone.

1 thought on “The Data Revolution at Rackspace

  1. "I'm excited about data because it's really driving almost everything that our customers are thinking about today. So a lot of customers are building mobile applications, they're building social networking applications, they're building ecommerce platforms, they're doing Internet of Things in terms of the way that they're integrating their products and services to the cloud. And all of those technologies, all of those capabilities that have come out of that are really driven by data." — @John Engates 

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