April 1, 2020
The Best Facebook Ad Type For Ecommerce Businesses

The Best Facebook Ad Type For Ecommerce Businesses


– Hi guys, it’s Ben Heath from Lead Guru and in this video I’m gonna
quickly talk about the best type of Facebook ad for e-commerce businesses, the type of ad that you should be using if you’re selling products online. (upbeat music) So, the best type of Facebook
ad for e-commerce businesses from the testing that I’ve done is a carousel ad and a carousel ad is an ad format whereby you can display
multiple product images, so you can advertise
multiple products at once in a sort of sliding carousel, so each image has got
its own call to action, it’s got its own headline, and users when they see
this ad on Facebook, they can scroll through and you’ve probably seen this sort of ad that I’m talking about. Now, for e-commerce
businesses in particular, carousel ads have many advantages, so the first thing if of course, you can advertise
multiple products at once which is really useful
because different people within your target market are going to be interested in different products that you offer and they’re able to see oh, I’m not interested in that product but I can see that
there’s a couple of others that I am and they scroll
through and click through whereas if you were just
advertising that one product, anyone who’s not interested
in that one product, is obviously not going to click on your ad and not going to come
through to your store and make a purchase. With carousel ads you can also make sure that each product image links to that specific
page on your website, so they can go there directly and make a purchase, instead of just sending people
to your website in general and hoping they navigate
to find each product, each individual product image in your carousel can link directly, it’s a massive advantage. The images in carousel ads are also square, they’re not rectangular, which actually means they
take up more vertical space in people’s Facebook newsfeeds and of course the more space they take up, the more likely the ads are to be noticed. The ad is also interactive which makes it a lot more interesting. Users can scroll between
the different products and that added engagement is going to help hold their attention and Facebook is very intelligent in how it shows carousel ads, so once your ad has been
running for a while, they’ll work out which product image is working best within your carousel and they will automatically put that one at the beginning so that when
people first see your ad, that’s the one that’s
right in front of them. And of course, using multiple images to advertise a number
of different products really helps with ad fatigue, so if you were just
advertising one product to the same audience over and over again, they’re going to become bored and fatigued with that ad very quickly whereas if you’ve got a carousel ad that advertises four or
five different products, you can run the same ad to the same audience much longer because it’s going to update and change as new products are put in front of them from within your carousel ad. Now, most e-commerce businesses
advertising on Facebook still aren’t using carousel ads and they’re really missing out because from a lot of
the testing we’ve done, we’ve got a lot of clients that have e-commerce businesses and we found that carousel ads nearly always outperform single-image ads, so if do have an e-commerce business, I’d strongly recommend you try them out and if you are looking for help with your Facebook advertising campaigns, we can almost certainly
help you with that. Lead Guru, my company, is
a digital marketing agency that specialises in Facebook advertising and we’ve run campaigns for
many, many different businesses in many different industries, so whether you’re looking for leads, sales, webinar registrations, to build an email list, grow brand awareness, we’ve done it before and we can almost certainly help you get what you’re looking for, so if you are interested
in working with us, you can let us know by leaving a comment below or you can click on the link in the video description, that will take you through
to the contact page on our website and
you’ll obviously be able to get in touch there. So, hopefully we’ll speak soon but either way I want to wish you the best of luck with your
Facebook ad campaigns. Bye for now.

2 thoughts on “The Best Facebook Ad Type For Ecommerce Businesses

  1. Hello Ben , very informative video. We´re new in fb ads and we are interested in your agency. our webiste: https://wayuupatterns.com/en/

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