September 17, 2019
The Anatomy Of A Perfect SEO Campaign | Neil Patel

The Anatomy Of A Perfect SEO Campaign | Neil Patel


– [Neil] I go over all
these tips and tactics in these videos like content marketing, link building, but how
do you integrate them into a SEO campaign? It’s kind of confusing, right? Hi, everyone, I’m Neil Patel and today, I’m going to share with you the anatomy of a perfect SEO campaign. (relaxed rhythmic music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube, click
the alert notification, that way, when I go live,
you’ll get notified. So, let’s get started. Not only am I going to
end up breaking down what I want you to do to create
the perfect SEO campaign, I’m going to walk you
through it step by step, so that way, you can get results. And don’t worry, I’m not going to give you unrealistic things that
are really hard to do, especially when you’re starting off. The first thing I want you to do to start off your SEO campaign is to map out the content gaps. So, you got competition,
you’re competition may be more popular than you,
less popular than you, who knows, but either
way, you got competition. And the thing is, if you have competition, they’re getting traffic,
two article or pages, that you’re not getting traffic from. What I mean by that is they’re ranking for keywords and key terms and phrases on Google that you’re not ranking for. And vice versa, you’re
also ranking for terms that they’re not ranking for. That’s normal in SEO campaigns. But what a content gap looks at is when you go to Ubersuggest and you type in the
URL of your competitor, scroll down, yeah you’ll
see their traffic, but go to a report called top pages. This will break down
all their popular pages in order from most
popular to least popular. It even shows you the keywords that each of these pages is ranking for. This will help you identify what they’re ranking for,
what you’re not ranking for. A simple way, if it’s a lot of data, you can just export that report into a CSV and just quickly delete all the articles that
you have on your site that are similar and then keep the ones that you have not covered. That way, you now have a list of all the pieces of
content, all the keywords that you should be targeting
that your competitors are, that they’re getting traffic
from that you’re not. Now that you got a list, you now know what type of blog articles
you should be creating, what kind of keywords you need to include in your articles, but instead of just going
in and creating articles whenever you want and
just writing it freestyle, what you ideally should do is Google for each of those main terms, look at the top 10 people, see how thorough their articles are, that way when you write your article, it’s going to be much more detailed. This is what’s called
the skyscraper technique. This is what Brian Dean has coined. It’s, think of, you know,
tall buildings in this world, every country’s out there’s like, “Aww, now we got a hundred
foot story building “or a two hundred story building “or a three hundred story building.” It’s just never ending and that’s example of a skyscraper technique. Whatever other people’s content are in the top 10, you want to make sure yours is so much better that people won’t dare to copy you. The second thing I want you to do is identify internal
linking opportunities. So, you can either do
this through Ubersuggest or Google search console. Go and look at your top pages. These are the pages that are getting the best rankings, the
most amount of traffic. What you should be doing is making sure that you’re linking to them internally on a regular, consistent basis. How many internal links
do these pages have? Are they getting a ton
of links, are they not? The pages that are doing well, make sure you go to
existing pages on your site and you’re interlinking to them. By doing that, what you’ll find is it’ll help boost them up even more and they’ll slowly start ranking higher and higher over time. The third thing you need to do is leverage existing assets and content that you’re already ranking for. I love calling this the
LAN and expanse strategy. You go into Google search console, you look at your top pages. It shows you what you already rank for. Take those pages, look at those keywords, see, “Hey, hmm, am I
getting any impressions “for some of these keywords “that are not included
on the text on my page?” What I mean by that is
in Google search console, if it shows you’re getting traffic for certain keywords, it
doesn’t necessarily mean that those keywords are in
your text of your content or in your title tech or
in your meta description. And if you happen to include them, you’ll find that your rankings will go up for those main terms. And at the same time, using
the LAN and expand approach, I love putting in those keywords into Ubersuggest, shows me
all the long tail phrases, because if you already
rank for the head term, there’s a really high probability that you’ll rank for the
long tail version of it without much work,
without any link building. So, by integrating those long tail phrases within your content, rewriting it, make sure it’s thorough, don’t just stuff in those keywords, you’ll also start picking
up traffic there, as well. The fourth thing you need to do is have a cohesive content calendar. This is so important. I once wrote this BlogBus this was years and years ago, and I was talking about how consistency is one of the most important things with blogging and SEO and marketing. You know, there was a period of time, a month or so, where I didn’t blog at all. Not only did my traffic go down, but then when I started blogging again, it took me roughly three months, that’s three whole months, to recover back where I originally was. That’s how important
it is to be consistent. You don’t want to take those breaks. The last strategy I have for
you, with your SEO campaign, you need to leverage content clusters and pillar pages. So, for example, my blog
is on online marketing, I may have a page on digital marketing that encompasses what digital marketing is and gives an overview
and it’s super-thorough and it may have roughly 10 thousand words, but in additional to that what I’m doing is I’m leveraging tools
like AnswerThePublic to see all the questions people are typing around digital marketing. I’m leveraging tools like Ubersuggest to see all the long tail phrases people are typing in related
to digital marketing. I’m leveraging sites like Quora to see what questions people have around digital marketing. Then what I do is I start creating content around all these topics that
aren’t discussed on my sites, in other words, not
just long tail phrases, but long tail phrases, questions, comparison articles. All this data helps me round it out, so that way I’m covering
every little aspect of digital marketing and I take all those subsections and I link to them from the main pillar page. That not only helps my
pillar page do well, but it also helps all my long tail phrases and terms, all those
questions, those answers those articles that I wrote that were ending up on the subsection got higher rankings, as well. If you follow all of those stratagies, you’ll create amazing SEO campaign. And if you need help with your SEO, you need that extra lift, check out my ad agency Neil Patel Digital. Thank you for watching. Make sure you subscribe, like, comment, and share the video.

38 thoughts on “The Anatomy Of A Perfect SEO Campaign | Neil Patel

  1. SEO is the #1 most difficult thing that I have ever come across in my life. Now I think that high school physics was still better T_T

  2. Congrats For 400K Subs Neil;

    I am A Student Who Wants To Be A Best and better Marketer on The Web;

    I Have Used Your Seo Tools So-called "Ubersuggest" ;

    The Bigger Question I have Is That Do Ubersuggest Helps For To Find The Best and The Better Keyword For Youtube Videos?

    As You and Me and Everyone Know That Video Is The Future and No One in The Future Would Like To See the Blog Post more as Compare To YouTube Videos!!

    So, If Ubersuggest Helps to Find Us A Better Keyword for Video Then Tell Us How?

    and If Not So Make Ubersuggest To Work With It!!

    As everyone needs Free Tool That Helps Them To Generate More Views!!

    So That All!!

    Pls Answer Sir Don't SKIP THIS Question ;

    Please Guide Me and Many Fellow Like Me;

  3. Good Monday Neil,

    I would like to know your thoughts on Domain Authority (DA) and how important that is when trying to win at SEO.

  4. Neil, thank you so much for your awesome content. You have been such an inspiration for me to start my own company. I apply as much knowledge as I can from what I have learnt from you! Keep rocking man!

  5. Neil, or anyone else who can help, does reposting suffice to eliminate breaks or dead periods of posting content? Will crawlers still recognize reposted content as site activity? I am trying to tackle the cohesive content calendar problem.

  6. You're the best. This 6.38 minutes has almost everything we need to do in SEO. By the way, I started working on Medium and let's see how it impacts the traffic.

  7. A lot of the people I work with struggle to understand Keyword Research. Something so simple as researching keywords to embed into your SEO Strategy seems hard to a lot of People and this is the main issue.

    Researching Keywords is just looking at words that may connect to your primary keyword or even phrase to embed into your On-Site/Off-Site SEO Strategy.

    Easiest way to understand? Look for keywords and write about them!

  8. I have commented on your previous video.. u havent answered it…

    Sir 1 thing i wanna to clear i'am unable to get do follow backlinks from good sites but my competitors got it… How difficult will it be for me to rank around them.. or on the 1 st page of google.. with no follow backlinks from high da pa websites… Are they worth… Plzzz make a video on this … Os answer me in detail

  9. Great tips as usual Neil. I think a lot of people sometimes forget about places like Answer the public and Quora. Reddit is also another place to get some content ideas too.

  10. Hey Neil! Love the video and suggestion, need to ask you that how many external links are needed to have better SEO and Ranking on Google.Thanks

  11. Hello Neil – Have you ever worked with Pardot? I am having so many issues finding information about whether or not I should nofollow/noindex landing page templates so just the form doesn't show up on Google SERP; should I nofollow/noindex? Also, Pardot doesn't seem to have any out of the box way to make their forms optimized for mobile, could be a video idea for you. Seems like a lot of B2B marketers are also struggling with Pardot and SEO but very little information about how to overcome certain challenges – just a thought. Either way, I would love to hear your thoughts on whether or not I should nofollow/noindex the templates in Pardot and thank you so much for your amazing content – YOU ROCK!

  12. Thanks Neil. This is a big part of SEO that most of us are struggling. It’s pretty helpful. I can’t wait to implement these tactics.

  13. Ubersuggest is going to disrupt all competitors in your niche. Your business methods are so smart. However I don't understand why you don't massively target European countries like Italy. I live there and I know Italians need your presence. 🙂

  14. If what you offer is not good enough and not competitive enough and not unique enough and does not offer value then it does not matter what keywords you use because they will just look elsewhere. What do you think? By the way great value as always Neil.

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