March 29, 2020
The 5 Major Don’ts of Building an Ecommerce Site | Two Minute Tuesdays

The 5 Major Don’ts of Building an Ecommerce Site | Two Minute Tuesdays

Hi everybody! My name is Matt and I’m the
Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you
two minutes of ecommerce advice to bolster your online success.
Throughout the course of the Two Minute Tuesdays we’ve recorded, we’ve talked about a lot
of things that you should be doing for your ecommerce site, but we’ve yet to truly focus
on activities that you shouldn’t do. With that in mind, today I present you five major
don’t of building your very own online store. First off, don’t start anything without
a plan. Whenever you’re building your ecommerce site, you need to make sure that you have
milestones in place, that your objectives are established and that you’ve hammered
down metrics to see measure how you’re doing. In other words, go in with a solid business
plan – it’ll keep you on track for the long haul.
Next, don’t forget about design and branding every step of the way. You need to know what
your site is going to look like, or at least have a general idea, and you should know what
your brand will represent. This vision will help with decisions later on, such as button
colors, what your product photos should look like and what the tone of your copy will be,
so make sure you’re considering these factors from the start.
Thirdly, don’t skimp on the details. While you might think some decisions are irrelevant
at first, these details can cost you down the road. Say, for example, that you’re
looking at merchant providers and one option charges just .01% higher of a rate. While
this doesn’t some like much, when you’re making millions on your ecommerce site, that
can cost you a lot of money in the future. Fourthly, don’t expect sales overnight.
Yes, launching your website is a very exciting process, and you’re going to feel good about
yourself once you finish. However, when you don’t see sales coming in immediately, you
can set yourself up for disappointment. You have to remember that there are millions of
websites out there, many of which are selling the same products as you, so you need to know
that it’s important to invest time and money into marketing. These investments will help
make sure that traffic is coming and sales are going through. Don’t expect sales overnight
and you’ll be in good shape. Last, but not least, don’t try to do everything
at once. There are a lot of decisions to make and a lot of actions to take when opening
your online store, so set small milestones like “Today, I’m going to put together
five product pages,” or “Today, I’m going to launch my home page.” Make sure
that you celebrate those victories and you keep yourself on a manageable timetable to
keep your sanity and your online business moving.
Hopefully these five don’ts will keep you on the right track to getting your ecommerce
site up and running successfully. If you have any questions we’re always happy
to help. Just leave me a question in the comments box below and I’ll be happy to get back
with you. From me to you, happy selling!

30 thoughts on “The 5 Major Don’ts of Building an Ecommerce Site | Two Minute Tuesdays

  1. thank you very much…we are trying to start an ecommerce business and its getting hectic by the minute….this video just spelt out a couple of dont that we havent considered..thanks a lot

  2. I've seen too many merchants stumble on #2 and #5. If I were to add a #6 it would be: "Never stop testing, because you can't afford letting the site go cold."

  3. how do i make labels what equipment do i need how do I ship I'm going to be selling large and small appliances as well as computers cellphones and other electronics?

  4. Thank You, I am just starting out. I know it can be hard, to know everything, and do everything in one day. I have been studying marketing, on my own, since this, Spring, of 2016. I have just recently, jumped into the final decision, of ecommerce. I am hoping to start running, for this major holiday season. I am concentrating, on my products first, then on buying my domain. Then, on the software, that I have seen, to start running. There is a free version, then there is a paid version of it for $100. I will see what works best. Thank you, for making the video. I will check out more of your videos. Like the one you had mentioned. I have not seen that one.

  5. I am starting out my site and it has been exciting and scary at the same time. One of my fears is am I doing the right thing or what if this fails? But I am going to keep going and I know it's gonna take time I just have to be patient 🙂

  6. what e-commerce platform would you suggest for the one who has zero knowledge of building a website, I mean how is not a tech savvy

  7. You need help to make a website to sell products online, contact MymenTech. is an excellent web development company who can help you make your own website to start selling online. If you need any support of your existing website, then contact them. Dedicated guys of MymenTech are ready to give you support.

  8. Winner of a video, I been tryin to find out about "building a successful ecommerce business" for a while now, and I think this has helped. Ever heard of – Giyenry Konthan Approach – (do a google search ) ? Ive heard some interesting things about it and my brother in law got excellent success with it.

  9. This is glorious, I've been looking for "i want to start ecommerce business" for a while now, and I think this has helped. Have you ever come across – Giyenry Konthan Approach – (do a search on google ) ? Ive heard some awesome things about it and my m8 got great results with it.

  10. Really useful tips….Complete your work on website step by step….module by module is very important…What people do is take many tasks on hand simultaneously.

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  13. The aim of the game is to keep your audience captivated and keep your visitors on your website. 

    A successful website is made up of a variety of elements, from design features such as colours and fonts to functional aspects such as your navigation, device compatibility and load times. Here are my tips for creating a visually appealing, user-friendly website that won’t leave your visitors disappointed.

    Functionality & Usability

    Your visitors want to find information fast. This is why it’s so important to give your visitors information simply and clearly, making your information both easy to read and easy to digest.
    Quick Loading Time:
    Everybody dislikes a slow website. This makes it important for you to make sure your website is loading within a matter of seconds, keeping customers happy rather than waiting.
    Mobile Friendly:
    Millions of people are using mobile devices to browse the web, so it’s become a necessity for all websites to be mobile and tablet friendly. If you only have a desktop site, you will be leaving out a large proportion of potential customers who are using mobile devices, as well as potentially getting penalised by Google, who have been putting mobile first for a number of years.
    Your navigation is basically how your visitors get around your website and is a huge factor in building an effective website. The easier and clearer the navigation, the better.


    When establishing a colour scheme, it’s important that you coordinate your website with your logo. I suggest using a maximum of 3 colours that will both be seen within the logo and website. This will make it easy on the eye, fit the mood and tone of your business and fit in with your whole branding and brand identity.
    Visitors want to be able to read your content with ease, which is why you need to consider which fonts and font sizes will work effectively for your site.
    By including high quality, professional images and stock photography, you can really improve the look of your website. This will create a more professional and high-quality sense to your website, helping you communicate with your visitors more effectively. 
    One of the biggest trends throughout multiple industries including web design is the minimalist approach to design that offers valuable content, great images, a practical layout all on a simplistic layout. An example would be the likes of Apple.

    Now, if you are wondering what pages to include on your website, here is a list of important information that should be included on your site:

    This is where you should deliver a brief overview of what your visitors can find on your site.

    2. Contact us:
    Place contact details in clear areas and make it easy for your customers to contact you. Reachability improves visitors trust in your website.

    3. FAQ (frequently asked questions):
    Save yourself time and effort. Instead of having to answer the same questions repeatedly, place them on your website and keep adding to them. The more information you have on your website, the less time you will spend answering questions by email or phone.

    4. About us:
    This is an important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organisation.

    5. Return/Refund Policy:
    To make your customers feel more comfortable when making a transaction on your website, you should provide them with your return/refund policy.

    6.Privacy policy:
    Concerns about how their information is going to be used is a major barrier when making a sale. The internet shopping experience is built on trust.

    7. Email subscription input:
    This is crucial if you want to build a mailing list. Most people don’t like giving out too much information, so only ask the basics, like Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them.

    8. Search bar:
    Some visitors may not know what they want so you should include a search function on your site to allow them to look for items easily.

    9. Social media links:
    Include a minimum of 3 social media links to allow customers to get to know your brand on a deeper level.

    10. Shipping policy:
    Deliver clear information that informs customers of how your shipping will work and what they can expect.

    11. Terms and conditions:
    Clearly express the rules for using your page. These pages can limit your liability should a customer take you to court.

    And lastly, here are some quick fire tips to get your website to an improved state:

    •Incorporate a call-to-action before a fold to stop a customer having to scroll down and around on the website.
    •Using photos to illustrate the basic look of your product is one thing but including lifestyle versions will help the customer visualise how the product will fit into reality.
    •If you are using Shopify, remove the tag “powered by Shopify” This stops customers prejudging your item.
    •Place page listings on clean clear headers, rather than over images.
    •Keep your home strip to a reasonable size, you don’t want customers having to scroll down too far just to find what they need.
    •Keep the products you are choosing to list within a niche. An overloaded variety of items can be discouraging to customers.
    •Remove trust badges. The ability to falsely import these badges has made it hard for customers to trust
    •Make sure spelling is and punctuality is to its best.

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