April 4, 2020
The 5 BEST Digital Marketing Side Hustles $20 to $195 Per Hour!

The 5 BEST Digital Marketing Side Hustles $20 to $195 Per Hour!

– Are you tired of your nine to five? You don’t like your
digital market anymore? You want to work from home
and watch Netflix all day? Well, I have the solution for you. Hi, everyone, I’m Neil Patel,
and today I’m going to break down the best five digital
marketing side hustles, from $20 to $195 per hour. (bright music) Before we get started, make sure you subscribe to this channel. That way you’ll get notified
when I create some more videos like this, and if you’re on YouTube, click the alert notification. Side Hustle number one. All right, what is it? It’s behavioral design. You want to make sure that, hey, when people come to your
website, are they going to buy? Are they going to use the product? Are they going to take
the up-sells, down-sells? Are you going to maximize
your conversion rates? Well, behavioral design experts right now are getting roughly $195 an hour. You may have to learn about
conversion optimization, reducing user friction,
optimizing user experience, engaging more with people
who are using your product or your service, but
that sector right there does extremely well. You don’t have to actually be the one doing any design elements. So you don’t need to go into Photoshop or Canva or anything like that. You just need to understand
where things should be placed, where they should be
in the layout, and why. Maybe do some wire frames and
send that off to the companies you’re working with so they
can maximize their conversions, their lifetime value of their customers, their repeat usage,
their behavior metrics, so that way people stay on their site and don’t keep bouncing off, which will help their
Google rankings, as well. Now to give you some real-life examples of behavioral designs that a
lot of marketers work on is, for example, getting
more people to subscribe to email newsletter, or getting
more people to add products to their cart, or getting more
people to join a community, whether it’s a Facebook
group, a Slack group, or getting more people to
just fill out a lead form. It can vary. It doesn’t just have to be optimizing for user metrics for Google, as well. The second thing you can
do is create lead magnets. Now, depending where you are in the world, people are paying anywhere
from $20 to $100 an hour for others to create their
lead magnets for them. A lead magnet is something simple. If someone comes to your
website, what offer do they see so that way they opt in as
a lead or a email address or even their mobile phone number? A lot of businesses are
struggling to generate leads. This is not rocket science. You can just use free
tools like Hello Bar, pop it up, get paid, and if you’re not sure what
kind of lead magnet to offer, well, you can use tools like Ubersuggest where you put in keywords within a space and it shows you what’s
hot and what’s not. That way you’re not wasting
your time creating lead magnets that no one wants to opt into. Now here’s the best part
about creating lead magnets and getting paid for them. Once you create a lead magnet, chances are they’re
going to hire you again to create a drip sequence so then that way you can convert those leads
into customers for them. Because just because someone
opts into email lists or gives their phone number doesn’t mean they’re going
to convert right away. You have to follow up. And typically if they
can’t create a lead magnet, they can’t create the follow up sequence. So that could be another
$20 to $100 an hour that you’re getting to create
the follow-up sequence. The third one I have for you, and this one pays roughly $145 an hour from what we’re seeing, is
paid ads on social media. Unlike paid ads on Google, there’s so much more
flexibility that you can do with social media, such as, hey, do you want to
have remarketing videos instead of remarketing banners? What kind of images
are you going to create so people can click through
and go to your site? Sure, Google owns YouTube, as well, but I consider that
paid ads on social media more than just paid ads on Google. And when you’re thinking about this, a lot of businesses now
rely on social media. Sites like Facebook,
YouTube, LinkedIn, Twitter, they’re all extremely
popular and competitive. So now when a business
owner just goes on Facebook and pops up ads, chances are
they’re going to lose money. Why, because there’s more
advertisers than inventory. That’s why they need to go with a marketing expert
who knows paid ads, so that way they can do it for them and generate them a positive ROI. The fourth one I have for you is conversion rate optimization. From tools like Crazy Egg to Hotjar there’s a lot of tools that you can use to optimize for conversion rates. Everyone’s paying for traffic these days. Google generates roughly
$100+ billion a year in ad income just from Google AdWords. Facebook? They’re a multi-billion
dollar company, right? How’d they get there? Paid advertising. Everyone’s paying for traffic. People are paying for
designers and developers, but very few people are
optimizing for conversion rates. It’s not just elements of a design. It’s also copy as well. So when you optimize for conversion rates, whether you’re writing copy, adding in checkout bumps,
upsells, down sells. All this stuff will help
you make more money. And if you’re not sure
on how to get started, there’s a lot of tutorials
and blogs out there like Conversion XL, that teach you how to be
a conversion rate expert, and you can use that to
go and learn everything and then monetize and sell
that on an hourly basis. Just think of it this way. If someone’s getting
100,000 visitors a month and they’re converting at 3%, and you help them increase
their conversions to 4%, that’s a lot of income for them, right? Assuming the product that they’re selling is generating enough of a ROI. Look, traffic isn’t going to get
cheaper and cheaper over time. It’s actually going to get more expensive. That’s the trend. So learning this skill
is a good skill to learn. Last but not least, pricing strategy consulting
does extremely well. There’s companies like Price Intelligently that are charging six figures
for pricing campaigns. You heard me right. Six figures to tell companies
what they should charge, the optimal price for
their product and service. And you know what? It’s worth it, becausecompanies on average are getting 15% increase in new revenue. We’re seeing pricing consultants get paid roughly $115 and hour. It’s kind of like conversion optimization, but you’re doing it for pricing. You’re looking at pricing elasticity. What will people want to pay, why? What’s going to maximize LTV? How to structure pricing grids. And if you’re not familiar
with how to do this, check out ProfitWell. ProfitWell has all these articles, videos, and all these tutorials
to help you maximize what you should price your product for. And here’s the beauty of it. You can just learn all their free tips because they give it away for free, if you want to pay them you can, but they give you all the
knowledge away for free. You learn it, you can then go and charge for the same services that
they go and charge for as well. So if you’re tired of working for someone, try out one of these five professions. You can do them on the side, make enough money where
eventually you can quit your job. If you have any questions,
leave a comment below. And if you enjoyed the
video, like it, share it, tell other people about it. Thank you for watching.

62 thoughts on “The 5 BEST Digital Marketing Side Hustles $20 to $195 Per Hour!

  1. Running Facebook and Youtube ads is how I generated an additional $70,000 this year. I teach it to my viewers all day long! Love it. Just one thing, itโ€™s not as simple as you think…

  2. I like my FT job, I do work from home FT and can watch some Netflix๐Ÿ˜‚ I still might try out a couple of these, though most of my โ€œfree timeโ€ is spent trying to work on my YouTube. Always trying to use Neilโ€™s concepts to push forward!

  3. It's always good to have income streams flowing into your bank account. I already earn passive income from stocks and real estate and working on another stream of income for 2020. ๐Ÿ‘

  4. Thanks for making videos.
    I want to ask you that i have skills for Social medial marketing, Lead generation. Which platform is best for selling services.?

  5. Suppose I try to do Seo on tax company and do I have to write a blog post about it ? Or suppose I try to do Seo about products like phone, phone number, or other stuff do I stil have to write a blog post ?

  6. Outstanding video this morning as always Neil. I definitely will be taking this valuable business ideas, and applying it to my business model for 2020. Thank you ๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿ‘๐Ÿค“๐Ÿค“

  7. Kudos to Neil Patel! He hits the nail on the head. This video serves as an excellent and credible resource. Our CEO, Kenneth Fax and a few others can attest, since we have worked with providing technical services for several major brand marketing companies. We even had Oglivy as a #1 competitor. That was awesome!!

  8. Very timely for the start of the new year. New goals, new ways of earning more income. Thanks for being as valuable as ever. Have a great Christmas and New year. ๐Ÿ˜ƒ

  9. ๐Ÿ’– Dear Neil, I hope you well, If not tell me I will pray for you.

    โœ”I have been following a very long time. โœ”Truely your content is so much valuable.

    โœ”I am from Bangladesh in our home country most of the company don't spend $ on DIgital marketing.

    โœ”The company's feel only Social media Advertising is all in one Digital marketing. How can I improve such a situation ???

  10. Another great video Neal, thank you.

    I just wanted to ask how do we get clients for this type of work?

    Upwork seems kind of crowded with all these people with great skills charging not much money.

    What do you think are some of the best ways to build up your client base and get leads for your freelance business?

    Thanks in advance.

  11. Does the average paid ads expert offer video making/editing services or only specialize in creating and managing campaigns?

  12. Hi Neil, in my experience the problem is that customers are generally not educated in your service space. For example, people just message me "I need to fix my website" while they need a completely new website made ๐Ÿ˜‚

  13. Man, I stopped in the middle of this video to check out Ubersuggest and I'm am a BELIEVER. I also ran my niche site through the tool and found out real quick that I have a lot of work to do. Thanks for such an awesome tool and your YouTube presence!

  14. You need to go to the gym man and get built. It can't be healthy being in that shape. The world needs your greatness for the long term.

  15. hi Neil, thanks for this video I learn a new thing ' pricing strategy consulting' I will try my best to get success in this field, Thanks again

  16. Hey Niel, what is the best place to add a Link to a Landing page on Linkdin to generate emails sign ups.

    Or advise your best strategy to collect email leads via an opt-in page link on linkdin

  17. Hey Neil, thanks for the video, it's given me some good side hustle ideas ๐Ÿ™‚ I wanted to ask you… Behavioural design and conversion rate optimisation sounds similar to me, so how are they different?

  18. Hi Neil I am a big fan of you and I like your videos and content as well. I am from India and my first language wasn't English so Please make your videos with subtitles it will help other countries peoples as well to understand more effectively and you will see how increase in views and subscribers rapidly after making videos with subtitles.

  19. Hey Neil Patel, Thank you for the tips. I am trying to start on my own in digital marketing. Wish you a Merry Christmas and Happy new year 2020..

  20. All are great. But need clients who is gonna pay for this. Can you please tell me where i possibly can get clients for those?

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