April 1, 2020
Talking Shop Episode 2 – Ecommerce News and Advice for online retailers

Talking Shop Episode 2 – Ecommerce News and Advice for online retailers

– Talking Shop take one. – Talking shop take, yeah sure. Talking Shop episode two take one. – Are you ready? (Claps) – Yeah, go on for it. (upbeat instrumental music) – Hi everyone, I’m Marc from EKM. – And I’m Antony. – Welcome to episode two of Talking Shop. It’s a little while since episode one. However, I think that’s been, there’s been a few things. I think the first one was a pile up. – It was. – And we wanted to see what sort of response we got from you guys. And the response, invariably
was really, really good. We got some good interaction
from the comments on YouTube and that sort of stuff. – Someone did say to me it
was like talking, what is it? Let’s talk flags or whatever, you know? (laughing) You know like on Big Bang Theory. – Okay, yeah yeah, let’s talk about flags. – Let’s talk about flags or whatever. – Okay, who told you you said that? – One of my friends. – Really?
– Yeah. – Is that a good thing or a bad thing? – I don’t know. – Yeah, but the way it’s
gonna run now is I don’t know if you guys have seen
what Shannon’s been doing, who’s looking after our social
media side of things at EKM. So Shannon, every two weeks,
is releasing ecommerce News which will be a couple minutes long. I guess the idea is after that
Antony and I are going to go into a little bit more detail
so we’ve got some topics to talk about today. So should we go straight
into the first one? – Yeah, the first one. – So, it’s the option
to mute ads on Google. Now I think it’s a pretty
neat feature; however, I think is a bit of a bold move
by Google who are– – Why do you think it’s a bold move? First of all if you’ve not
watched Shannon’s previous news things, so this is when
you’re browsing the Internet it’s about Google remarketing. So when you go on a
website, you might go on the EKM website, then as
you browse the Internet you keep seeing adverts for EKM because it’s basically remarketing at ya. Now, that’s really good as an
advertiser, but as an end-user it can get to the point about
I’m fed up with seeing these adverts now. They’re tracking me round,
especially if it’s a website that you maybe don’t want
tracking you around the Internet. – Yeah (laughs). – It’s a bit annoying everywhere you go, seeing these adverts. I remember I once did it years
ago for my friend, Paul’s, stag do, we dressed him up
as a woman on the stag do. – Okay, I can see where this is going. – We went to Iceland and
dressed up as a woman. So obviously so I bought
some fake breasts, a dress, and a wig, and then for
months afterwards it was marketing at me, cross dressing stuff. – We’re gonna have to
get a photo of that up. – Yeah, yeah, but that was
one of those things where in an ideal world I would
have like to have muted those adverts because I
bought those products, I’d moved on. – Yeah, sure. – I wasn’t planning on
coming back to that. – And the reason I say bold,
or not bold, but a bit of a strange way, because
obviously Google they make money from advertising, that’s
invariably what they do. – Yeah. – And essentially what they’re
doing is allowing people to turn off those ads,
but when you look into it a little bit more, I guess
it’s a smart move really because advertising things
to people who that no longer want to see that thing is
no good for the business that’s advertising
because they’re getting– – Well, no, it’s a waste.
– Yeah it’s a total waste. – That is our post, it’s a waste. That we don’t want to
see those adverts anymore and it can get annoying. It’s like if you’re in
the market for a car. If Google knows you’re
in the market for a car, because of sites you’ve been looking at. Yeah, it’s great to market a
car, but once you’ve bought that car, you want to be
able to mute those adverts. – Yeah. – So it’s wasted advert… If someone wants to mute
your advert, you continuing to market at them is wasting
advertising money to a certain extent. – And it saves you money
as well because of upkeep. One neat thing with this
as well if you mute it, let’s just say on mobile, it’ll
mute it across everything. So your tablet devices, your
desktop and that sort of thing as well. So once you do it once on one
device, I guess it’s blanket across your Google accounts. – I mean as a advertiser
remarketing is probably the most cost effective way of
reaching your customers. – Yeah certainly it is. – I adamantly say that. Anyone watching this now, if
you do have an online business and you are not using
Facebook remarketing or Google remarketing. – You should be. – You should be doing because
it is so cost effective and the way it works from
an advertiser’s prospective is you basically put a little
bit of tracking code on your website. – And you can see the result. – Yeah, and then when
anyone visits your website, it can then remarket at them. And you can even segment
that to I want to remarket this to people who’ve
already bought for me, this to something else. So it might be that if
you know they’ve bought the red version of a
product, you might advertise the blue version of a product. – Yeah. – As a advertiser, it is
honestly it’s so important you’re doing this. – And from a merchant’s
point of view as well, it’s good because if the
consumer doesn’t want to see that particular product and they
mute that particular product you then just fill it with
something that potentially they might want. – Yeah, exactly. Maybe algorithm’s got it wrong. – Exactly. – Exactly. – Now this is, they are looking
at rolling this out across YouTube and more in the
display network as well. One thing for me that
I really, really wish. Well it really annoys me, and
it would be interesting to get comments on this and
your thoughts as well. I don’t know if you’ve noticed
if you’re scrolling through maybe a news website
or something like that, there’s a video half-way
down for an advert, it’ll start playing that. That really winds me up, and
sometimes you can’t skip it until it says 29, 28, 27. – Oh yeah, them sort of our adverts yeah. The pre-roll stuff. – Yeah, I think that’s
something they need to address as well. – The fundamental problem
though with things like that is people don’t like
watching adverts anymore. We’ve got accustomed
to things like Sky Plus and things like that in our living rooms. – Yeah. – Nobody watches
television adverts anymore. So the one place where
they can force you to watch is that on-demand stuff. If you try to watch anything
on Channel Five on-demand, they have these pre-roll adverts
and it’s the same on there, but they should give you
the ability to skip it. Because it’s actually
wasting everyone’s time. – It is. Of course, it is, absolutely. – You’re forced to watch or
see an advert that you are not interested in is a waste
of the advertiser’s time and money and your time,
and it frustrates ya. – Yeah, it does. Certainly I would find it quite
handy ’cause I don’t mind, I’m one of those people,
apart from the videos, I don’t mind being marketed
to as long as it’s relevant. As long as it’s relevant
I have no issue with it. – If it’s relevant everyone’s
happy to be marketed to. If you genuinely are in
the market for like a dog or something, and you’re
seeing adverts for dogs, you want to see adverts. And that’s when marketing
and advertising gets it perfectly right when you’re
actually marketing a product to someone who wants your product. That’s when it’s amazing. – Yeah, it is. – You only get annoyed
when it’s something wrong. – Yeah, you’re right. It’s rubbish to you. – You want to be marketed at it. If I’m in the market for a
new car, I want to see adverts for cars and I will engage
with it and interact with it, but if I’m not in the market
for a car, I don’t want to see that, and that’s when it annoys ya. – Yeah, of course. Obviously Instagram have
released as well their shopping ads on Instagram. So it will be interesting
to see if they follow suit because Facebook or Instagram
haven’t done anything like that yet. So you can’t mute ads there. – But as usual what do you think? – Yeah, what do you think? Comments below. – Let us know in the comments
below somewhere below us and let us know what you think. – Yeah which brings us on to topic two. And interesting this,
researching this, and I know it’s something internal at
EKM that we’re looking to do to sort of refine the whole
experience, but many retailers fail to communicate with
their customers post-sale. And we’re just talking
about remarketing so I guess it leads us nicely onto this little bit. A recent study does so
that many people miss that second sale, that up sale opportunity, that remarketing opportunity
just because they’re not communicating with the
customers post the sale. They put all this effort into
getting them to the front door and then getting them
through the front door and ordering that particular products. – Yeah, and then they forget. – And afterwards there’s nothing. I guess there’s so much you can
be doing, sort of post-sale, whether it be related
products, remarketing. – But it’s like business
studies 101 though. I think it’s very easy to forgot the fundamentals of business
especially when you’re doing online and stuff and you
get mesmerized with Google and Facebook and building these
fancy whizz-bang websites. You forget the fundamentals
and the easy way to ever to make a sale is to sell an
existing product to an existing customer. – Exactly. – That’s like the easy thing to ever do. And then it gets progressively
harder if you’re selling an existing product to a new customer. Or a new product to a
new customer is obviously the hardest one. – So other things as well,
it’s not just the selling. And this is, certainly
with companies like ours, is the brand loyalty. And even just putting
something out that might be an information piece
with a white label on. Move away from clothes
or other products like say you sell a laptop. Other things that can go with
that laptop whether it be antivirus software or whatever you know and that sort of thing. – But you want to build
that brand advocacy, that brand loyalty. – Exactly. – And so the only way, if you’ve got– I mean fair enough if you
only have one product that you sell and when it’s
sold, it’s sold, that’s it. I don’t think many companies do. – No. – Most companies have a
set of products or service and they want to keep that
brand advocacy going because the customers love everything
that they’re doing. And the only way to do that
is to keep communicating with them. – Exactly. – Keep them in that ecosystem. – Whether that be video content. We know how powerful video content is. Blogs and that sort of thing. It’s just so vitally important. I read this recent study sort
of, so as I said I don’t have any stats unfortunately, I did
struggle finding the recent study, but it’s vitally
important that you remarketing. – It’s common sense. – It’s common sense. – It’s common sense. I mean you see so many
times where these companies that are really successful
what they actually do is, you don’t just buy the
product or the service, you buy into a community. You buy into a lifestyle, don’t ya? You only have to look at
Apple and things like that, but you’re buying into a lifestyle. You’re buying into a brand
then because they permanently remarketing at ya. You buy into it. How can you buy into it if
they’re not sending you anything? – Exactly. It’s just vitally important. And you should have a schedule
of what you’re gonna send when somebody buys something. Obviously you’ve got your
regular post-sale email. So, thanks for your order. Your item’s been dispatched. It will be with you in so
many days or it might be out of stock, or something like that. That’s a basic schedule you should have, but you should have a bit
of a marketing schedule sort of four weeks after the initial sale, and then six weeks to make them come back. – And it’s the ecosystem
as well that you can build by doing this. So what we always say to
everyone is yes, you should have an online shop. Of course we’re gonna say that we’re EKM. But, of course, you should
be on other marketplaces. You should be on Ebay, you
should be on Amazon, Etsy, all of them. But by having this communication strategy, this is where people go wrong,
they think well I don’t need my own website, I don’t need
my own online shop because I sell on Ebay. But it’s like, yeah, but by
again messaging these customers that have bought from ya and
getting them to buy into you as a brand, you can then
funnel those sales through your website. – Absolutely. – And save the Ebay fees
and things like that. – Exactly. – But you building a bit of an ecosystem. So, again, I don’t want to
keep using Apple as an example, but you can buy an Apple
product at Dicksons, PC World, or whatever, Apple, you can buy
it from all different places but you’re still buying
into that main thing. And you might then buy from one
retailer, or one marketplace and then go by the other
products from direct. That what it’s about. – One great thing as well. I think Ebay and PayPal fees
now equate to I think it’s 11 percent of the sale
value, don’t quote me on those figures, I’ll double check. I think it’s about that. But you think about it, somebody
buys a product off Ebay. You are paying those fees. Ebay’s great, it’s a
ready-made marketplace, but to funnel traffic
through your own website, why not in a post-sale email
send them a five percent off voucher or something like
that if you come and buy from the website. Think about things like
that and I would also say make sure you personalize
that content as well. – 100 percent. – You have to personalize that content. – I was talking to a
customer the other day and they were worried
about this fact that when they send emails it comes
from them and the wife. I don’t know if it’s… That’s exactly what you should be doing. – Yeah, that’s right yeah. – People want the personal brand. The world is changed. I think I’ve say this
before on other things, but it used to be back in
the day you’d have companies like say Coca-Cola, where
Coca-Cola was the product, it was the brand, it was everything. And even now it’s all you
ever know about Coca-Cola. You just know it’s Coca-Cola,
you don’t know nothing else about them. – No. – Then the next evolution was
in McDonald’s where you knew about the company and you
knew about the products, Big Mac, Chicken Nuggets, da da da. And then next evolution that
we’re in now is this idea like keeping back to Apple, but
let’s use Facebook as example, where you’ve got Mark
Zuckerberg the guy that runs it, then you’ve got the company
Facebook, and then you’ve got all the products that they
run like Facebook, Instagram, WhatsApp, and you buy into
the full circle of it. If you dislike Steve Jobs or Bill Gates you probably wouldn’t use
their products and services. – Yeah, no. – And that’s the way it is
with small business now. The actual way that you can
separate yourself more so than ever from these big multi- Yeah, everyone’s up against Amazon. – Yeah they are. – If you’re in the online
retail, you’re up against Amazon. The way that you can
distinguish yourself is use your one thing that you
can do better than anyone else which is be yourself. – Yeah. – No one can be you,
better than you can be you. – People buy from people. – Yeah, they do. – People buy from people. – They really do. And people don’t play on that. They try to be a generic me too business. Let’s look exactly like all
the big ones look faceless, and you’re missing out on the
thing that makes you unique. – Yeah, yeah. – No one could be you
better than you can be you. – Very true, very true. – People may try. – Yeah, people may try which
again that leads us nicely into the next point. – What you think about that one. – Give us some tips. If you’re selling online
and if you’re watching this, we assume you are. Hopefully you’re an EKM
customer and even if you’re not, put some tips and tricks
in the comments below. – Yeah, yeah. – Get a conversation going
’cause we’ll read the comments and the comments we got on the
last one were really, really good. So if you can put some
comments below, tips and tricks for the community to look
at, that would be awesome. That’ll be really cool. – Yeah, yeah. Let us know. – And maybe we’ll mention
some of them in the next Talking Shop. – Who knows, in about six months’ time. – Hopefully not six months’ time (laughs). – Yeah. – Which leads us onto our next topic. So JD.com, not be confused with JD Sports. – That’s what I thought it
was when I first heard the JD.com, that’s what I thought it was. – Plainly speaking JD.com are the Amazon of sort-of the
Eastern part of the world. They’ve pledged to sort
of move into the UK. I think it’s by 2019
they’re hoping to be here. Direct challenge to Amazon. That’s going to be interesting. – It needs one, it needs one. – It does need one. – I mean competitors
are always a good thing. – They are. We were having this conversation
earlier on when we were going through some of the notes for this. And on the chat with one
of the guys in the office and Ebay and Amazon, are
they direct competitor? They’re a marketplace, but
are they a direct competitor? – Well it’s funny because Ebay
used to be, and I don’t know if they’ve lost the way and
maybe should have separated at some point, but Ebay used
to be known for the auctions. – Yeah, the auction site. – The auction stuff. – But you can just buy it now, can’t ya. – Well, yeah. Everyone knew Ebay as the auction place. That’s where you go and buy
second-hand stuff, auctiony type stuff, and at that it
did a really good job. They then saw Amazon becoming
this massive retailer where everybody buys everything
from them and thought we want a piece of that, and I
think Ebay have actually they’ve muddied the waters
a little bit because you don’t really know
what Ebay is these days. – No, you’re right. I never thought of it like that. Because it is a marketplace,
but I agree with you. Everyone knows what Amazon is. Amazon is Amazon. I guess Amazon now is if
you need to buy something, like a generic thing, you look on Amazon. I don’t know I mean I do. – Yeah, oh yeah. – Whereas you’re not looking at Ebay. So if I wanted to buy– – Depends what you’re buying. If you’re buying something cheap. – Yeah, I suppose, yeah. – If I were buying say
like a tripod for a camera or something you know is
coming potentially from where JD comes from, or
something from China. I would probably go onto
Ebay because I know it’ll be cheaper than probably Amazon. – Because of? Right,
okay, that’s interesting. But is it invariably or
is it always cheaper? – I don’t know, but I suppose
this why they’ve tried to reposition because they probably
positioned as a lower end marketplace. The auction business is a good business. – It is, yeah it is. – And they’re muddying it by
I don’t know if they’re being true to what they are. I don’t know, to be they’re
better separating it. – Yeah, right, interesting. So JD.com, the Chinese, we’ll
call them the Chinese Amazon, are investing one billion
to move into the EU market and that sends a clear signal to me. That there’s growth there
in the EU ecommerce market. If these guys are willing to
sort of invest one billion dollars I think it is, one
billion dollars into the market it’s big money. That’s big money and it just
highlights that if you’re not already selling online,
thinking of selling online, you’re not quite sure if
there’s space in the marketplace for you and your product. There is. Because if these guys are
willing to invest the money. – It’s tiny though. Ecommerce even now is a tiny
percentage of the overall commerce. It’s only going to get
bigger and bigger and bigger and bigger. And probably actually a billion
dollars there is probably a tiny little investing
compared to what could be. – What could be. Yeah. And the other interesting
thing as well is looking to move into the EU, the first
place to launch is France. Now I was thinking why France? Because obviously you’ve got
the UK which would be the most I would think natural place to
go if you relaunch a product in Europe. – Yeah well it’s normally
UK and then Germany. They’re the biggest two in Europe. – UK and Germany. The only thing I could
think of France, and again, I’m speculating at this point. I don’t know, this is my
own opinion and it will be interesting to see what you say as well, but don’t know if you guys know,
I used to work in logistics and Charles De Gaulle Airport
in France is sort of the main European hub for all
freight coming into Europe which makes me wonder is that
why they decided to launch in France first. – Could it be Brexit as well? – Could it be Brexit? But then following the launch
in France, they’re opening head office in London and a
research center in Cambridge which will be interesting,
and then they’re looking to move into Germany. One other thing they said
they’re gonna do as well is, which is great news for our
UK exporters, is a pledge to sell two billion pounds
worth of export into the Chinese market. – To me that’s more interesting
actually than them coming over here. – Exactly. – Because them, yeah, it’s
great for Amazon to have a bit of a competitor. – But it’s the opportunity to– – And an extra marketplace
for people’s online shops to push their products onto. It’s this push now that we’re
seeing in the industry that China and that part of the
market actually wants UK and English products. – Yeah, that’s right. – They want our products whereas
we’ve always traditionally thought of it as well everyone
goes and sources the products from them and sells them into Europe. They want these products now. – Yeah they do. And it’ll be interesting to see. So as you guys know, and
a lot of you guys probably do it yourself, is a lot of
people buy more cost effective electronics products in China
and then import them into the UK. You just said things like
tripods, you go to Amazon and Ebay and you buy them because they’re
generally that little bit more cost effective. What this is essentially
is gonna do is enable the Chinese guys to sell
directly to the UK market. So I think that might shape
things up a little bit. It might be interesting
to see how that goes. I mean it’s a gamble. I think it’s a gamble taking on Amazon. We’ll see how it pans out I guess. Comments below. Let us know what you think. – Yeah, what you think. – And that sort of thing. Smart phones and voice assistance
driving ecommerce growth. Interesting one. So studies show 40 percent
of millennials are using voice assistance and it’s
set to be the next big device to influence buying habits
and things like that. Now I know you and I have
discussed this before. And I think a lot of people in
general at EKM have discussed this to sort of see how it’s gonna go. So if you asked to buy a bar
of soap, is it gonna go to the highest bidder type of thing? How is that gonna work? – Well this is it. Say you’re like Amazon Alexa and stuff. It’s just gonna just… You tell it to buy
something, it will do it. I mean we’ve got one in
here, so if I was like– – Try it. – Alexa? Buy some soap. – [Alexa] The top search
result for soap is Aromas Artisanales De
Antigua Floral Orange Blossom soap 200 grams. It’s three pounds and 95
pence total including tax. Would you like to buy it? – No. – [Alexa] I also found Dettol bath soap. – She’s actually trying to
up sell us something else. – Yeah. – [Alexa] It’s 4 pounds and
14 pence total including tax. Would you like to buy it? – No. – [Alex] That’s all I could
find for soap right now. – So to do a demonstration I
could have bought something. – Yeah, yeah, yeah. – But I don’t really
want to buy some soap. But the question is is
when Alexa then recommended those soaps, what’s decided
which ones she’s recommended? Is it based on my buying habits? – That’s what, yeah. – I don’t think I’ve ever
bought any soap on Amazon. Or is it based on who’s paying
the most money to be there? Is it the most profitable
products for Amazon? What is it? – Well, that’s a good point actually. A would it be the most
profitable product for Amazon? – In the business sense it would. – So Google Home for
example, I use Google Home. I know you use Alexa and I
use the Google Home device. You can’t actually buy anything
off the Google Home device yet. – You can’t buy anything? – No, which is very, very– – Oh, because they don’t have
their own ecom channel line. – Because they don’t have
their own ecom channel. So I’m interested to
see how that pans out. I don’t yet know if they’re
gonna partner with anybody or anything like that. – You would hope that
Google would link in with Google Shopping and then
any retailers could use it. Because that is always the funny
thing, and I know it’s like jumping back a little bit on the JD thing, but the funny thing with
Amazon and why Amazon are such a concern for people is
they’re a retailer themselves. – Yeah. – But that’s the problem. (coughs) You know what I mean? You start selling something
on Amazon’s marketplace. You can use it for soap
shops, selling soap. Amazon at any point can
look at that and say we’re going to start selling soap. – That’s interesting. Sorry I’m just reading an article here, just looking through. This article here on
Business Insider is saying, just what we’re talking about. You might think Alexa when
you ask it to buy something it would go to Amazon
branded products by default. That’s not the case. It figures out, using a
similar algorithm to one Amazon using on its website when
you search for a product. – Yeah the product relevant. – So the most relevant thing I guess. Do you think it’s gonna
get to a stage where Amazon are gonna go okay we’ll
sell to the highest bidder? Is that gonna be the next
sort of advertising thing or? – Like I said, the Amazon’s
a funny one because they sell their own stuff. And I’ve used it a few times
I needed to buy things. Very specific things,
I’ve genuinely used it, and I think a lot of people have now. So that is happening now. Now the more exciting one for
most retailers is probably the Google side of it. – Yeah. – Where they could be on
there and I think yeah, it’s going to go the
same as paid advertising. – It would have to be wouldn’t it? – It’s pay to play these days. I say it time and time and time again. These days of organic SEO
and all this sort of stuff, yes it’s important, but
you can’t run your business based on it anymore. – No. – Because, again, if it does
go to all voice and I think that is the way it’s gonna go. – I think it is gonna go that way. – You’re gonna have to pay
to make sure you’re that one. So if you are selling dog
toys, you want to make sure if someone’s asking for I
want a dog toy suitable for a boxer, that you are there. And you are gonna have to pay for that. – Yeah, I guess so. – You’re gonna have to pay for it. You’re gonna have to invest
in marketing and this is just another channel in the
same way that you’ve got Google, you’ve got Bing, you’ve
got Amazon, you’ve got Ebay. – It’s going to get more and
more popular though, isn’t it? I think, you know, and Forbes have said. So have you, I’m assuming
you’ve used Alexa to buy things before, of course. – Yeah, oh yeah, yeah. – As I said I use the Google devices for no particular reason, they were
just the ones that I decided to buy, and to be honest I
was quite disappointed when you couldn’t buy anything from it. You can add things to a
shopping list obviously. – You can do that with that. – You can do that with
that, but you can’t actually buy things. I think I was going to tell
you a funny story earlier on with regards to the Google Home device. So me and my partner Sadie. I’m very obviously tech savvy
working EKM, I’m a tech lover, Sadie not so tech loverish,
even to the point whereas every time she wants a private
conversation in the house she will throw a tea towel
over the Google Home device thinking he’s recording. – Because Big Brother’s watching? – Because Big Brother’s watching. (laughs) obviously I don’t think that. You don’t know do you, but
it’s an interesting one. So there’s no point. I don’t think there’s any
chance of her using it any time soon. But certainly I will as soon as it’s ready and I’m looking forward to sort
of seeing how that pans out. Let us know what you guys
think in the comments below. It would be great to get every
EKM merchant on Google Home when somebody wants to buy
something, but I think that– – I think it’s coming.
– But I think that will come. – I think it will be coming. I think it will be coming. – Cool. – Cool stuff. So if you’ve enjoyed
watching this episode again keep saying, but please
comment below, like and share as well if you think there’s
anyone who might like to watch this, please do share it with them. We really do appreciate
it and you can subscribe, if it’s on YouTube,
you can like and share, – Yeah, make sure you like. – Whatever the network is,
there’s a button for it somewhere. – Feel free to leave anything
you would like Antony or I to talk about in the comments below. These are things, as I’ve
said, that we’ve covered in the ecommerce News over the
last two to three weeks. If there is anything specific
that you would like us to discuss, leave it in the
comments and we certainly will do. Thanks very much for watching this one. – Good bye. – See you next time. Bye-bye. (upbeat instrumental music)

1 thought on “Talking Shop Episode 2 – Ecommerce News and Advice for online retailers

  1. Hi Guys,
    I'm not at all Techi but I'm going to have to learn if I want to start an online shop. This is the second of your videos I'm listening to and you really talk about such great topics, I really am learning a lot from you both.
    I'm with your partner on the towel over the speaking thing, in fact I would get rid of it!
    I'm sure you know about the home appliances communicating with each other? Or going to the supermarket where you walk in, it does face recognition, tracks what you pick up, you walk out and it debits your card?
    I can't say that I'm looking forward to having no privacy but I suppose I'm going to have to get used to it.
    Many thanks x

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