October 17, 2019
Ecom Data Cooler Talk episode 4: What is Demand Forecasting (avoid stock-outs during holiday season)

Ecom Data Cooler Talk episode 4: What is Demand Forecasting (avoid stock-outs during holiday season)

Hey guys, what’s up, John from Segments here. Welcome to the fourth episode of Ecom Data Cooler Talk, where we talk about important topics in ecommerce and data, next to a watercooler. Today’s topic is demand forecasting, I want to tell you what it is, how it relates to pricing and promotions, and how it […]

Ecom Data Cooler Talk episode 3: What is KPI (measure performance for data-driven growth)

Ecom Data Cooler Talk episode 3: What is KPI (measure performance for data-driven growth)

Hey guys, what’s up, John from Segments here. Welcome to the third episode of Ecom Data Cooler Talk, where we talk about important topics in ecommerce and data, next to a watercooler. Today’s topic is KPI and metrics, and you maybe have heard some terms like AOV thrown around a lot, and some other terms […]

Ecom Data Cooler Talk Ep 6 What’s in the Shopify Product Data (organize by how your customers shop)

Ecom Data Cooler Talk Ep 6 What’s in the Shopify Product Data (organize by how your customers shop)

Hey guys, what’s up, John from Segments here. Welcome to the sixth episode of Ecom Data Cooler Talk, where we talk about important topics in ecommerce and data, next to a watercooler. Today we are doing part two of a three-part series on the most commonly used tables in ecommerce, Orders, Products, and Customers. Today […]

Ecom Data Cooler Talk Ep 7 What’s in the Shopify Customer Data (optimize CRO by customer journey )

Ecom Data Cooler Talk Ep 7 What’s in the Shopify Customer Data (optimize CRO by customer journey )

Hey guys, what’s up, John from Segments here. Welcome to the seventh episode of Ecom Data Cooler Talk, where we talk about important topics in ecommerce and data, next to a watercooler. Today we are doing part three of a three-part series on the most commonly used tables in ecommerce, Orders, Products, and Customers table. […]

How Printful prepares for the holiday season

How Printful prepares for the holiday season

Hey everybody, it’s Wes from Printful, and I’m here with Dairis, our Director of Operations. We’re at our LA location, and holiday season is coming up. We’re entering into Printful’s fifth holiday season, and we now have more than 250 employees just on our fulfillment team. And we’ve been trusted to print more that 6 […]

How to Deal With Long Shipping Times when Dropshipping

How to Deal With Long Shipping Times when Dropshipping

In this video I’ll talk about how to handle long shipping times when dropshipping. Let’s be real: If you’re dropshipping, you can’t offer the same fast shipping options as Amazon. But that doesn’t mean you can’t build an incredibly profitable dropshipping business. I know that because I’ve talked with so many dropshippers who have done […]

Shopify vs WooCommerce 2019: Where’s the Best Home for Your Store?

Shopify vs WooCommerce 2019: Where’s the Best Home for Your Store?

Not sure whether to go with Shopify or Squarespace? I promise you’ll have a MUCH better idea after watching this video. Welcome to WebsiteToolTester, where we review store builders all day long so you don’t have to. It helps to understand that both companies come from very different backgrounds. Shopify is 100% ecommerce focused and […]

Segments — Your personal data scientists to turn customers into repeats

Segments — Your personal data scientists to turn customers into repeats

In the internet age that we live in, data is everywhere with monopolies cornering the market on data, talent and marketing. When big brands leverage big data to learn what customers are buying to make near perfect decisions, how can merchants compete effectively without having access to the same data insights? Introducing Segments, an advanced […]

Ecom Data Cooler Talk episode 2: What is RFM? (sort customers from best to worst and increase CLV))

Ecom Data Cooler Talk episode 2: What is RFM? (sort customers from best to worst and increase CLV))

Hey guys, what’s up, John from Segments here. Welcome to the second episode of Ecom Data Cooler Talk, where we talk about important topics in ecommerce and data, next to a watercooler. Ok, so the topic today is customer segmentation, and in particular RFM. What is RFM? RFM is a data modeling method used to […]