March 31, 2020
How Digital Media is Revolutionizing the Advertising Industry

How Digital Media is Revolutionizing the Advertising Industry

What’s the future look like for the advertising industry? Let’s talk about the details. Today, we’re going to talk about the global advertising industry, which encompasses just a wide variety of things that people don’t always consider when they’re thinking of advertising in a casual manner. You may just think about ads on TV or […]

How to Track Facebook Ads with Google Analytics – LizLockard.com

How to Track Facebook Ads with Google Analytics – LizLockard.com

>>LIZ: Hi. My name is Liz Lockard from www.LizLockard.com and today I want to talk about how to track your Facebook ad traffic in Google Analytics. This actually isn’t a built-in feature to Google Analytics. You have to do a little bit of tweaking which is why I wanted to walk you through it today. […]

Differences Aside, Google Will Buy Facebook Ads

Differences Aside, Google Will Buy Facebook Ads

(Image source: Flickr / Robert Scoble) BY NICHOLE CARTMELL Who would’ve thought? Facebook and Google have actually come to terms with each other… at least when it comes to buying ads. For the past year, Facebook has banned Google from its advertising exchange. That means the tech giant couldn’t bid on ads that Facebook users […]