December 9, 2019
HTML Email vs Plain Text – Best Performance – Email Marketing for Ecommerce

HTML Email vs Plain Text – Best Performance – Email Marketing for Ecommerce

Sometimes to be “on brand”, it’s nice to send an HTML email template with the images and the buttons. But I would definitely test both text and html to your list to see which one performs better Because at the end of the day, wether it’s pretty or whether it’s an ugly plain text All […]

The Best Email Marketing Strategies for 2020

The Best Email Marketing Strategies for 2020

In this episode of the business of e-commerce. I talked with Dylan Kelly about the best email marketing strategies for 2020 this is a business of eCommerce episode 101 welcome to the business of eCommerce. They show the helps eCommerce retailers start, launch and grow their eCommerce business. I’m your host, Charles [inaudible] and I’m […]

Lifecycle Email Marketing for E-commerce | CXL Institute Course Preview

Lifecycle Email Marketing for E-commerce | CXL Institute Course Preview

(uplifting music) So to prepare for this course, I think the best way to prepare for it is to go in and actually get a benchmark of where you’re currently at with your email marketing. Figure out what your average open rate is over the last, let’s say, 90 days. Look at how much revenue […]

Welcome Email Templates – Transactional – Email Marketing for Ecommerce

Welcome Email Templates – Transactional – Email Marketing for Ecommerce

Turning your welcome series into a money maker is pretty straight forward. What’s the one offer you can make them in the first email that would be impossible to turn down. Welcome emails have a surprisingly high open rate, so placing an offer in the very first email is highly recommended. If you’re running an […]

MAILCHIMP VS CONVERTKIT 2020: Which Is The Best Email Marketing Software?

MAILCHIMP VS CONVERTKIT 2020: Which Is The Best Email Marketing Software?

Hey guys. Marina here from Yes To Tech. Welcome to Tech Tuesday where I remove the tech stress that comes along with running a successful online business. Today we’re going to talk about Mailchimp vs ConvertKit, and which one is the best email marketing software for you. I’ve used both Mailchimp and ConvertKit in my […]

30-Second Marketing Tip: Demographic Targeting for Paid Digital Advertising

30-Second Marketing Tip: Demographic Targeting for Paid Digital Advertising

Today’s 30-Second Marketing Tip– Demographic Targeting for Paid Digital Advertising. In Google AdWords, you have the ability to examine the demographics in which your ads are driving the most clicks and conversions. You can then set your bids to increase or decrease in certain demographics, like age groups and gender. This allows you to spend […]