April 7, 2020
Online advertising targeting advice for manufacturers | Need-to-know

Online advertising targeting advice for manufacturers | Need-to-know

If you’re a manufacturer, how should you target your online advertising campaigns? Should your targeting be broad, or very specific? The answer actually depends on what type of advertising campaign you’re running. A lot of people think that PPC ads and social media ads are the same, but they couldn’t be more different! For this […]

NatWest – making banking easier. Watch our TV ad here.

NatWest – making banking easier. Watch our TV ad here.

– [Narrator] We can’t find you the house of your dreams. (knocking on door) – Morning. Hi guys. – Who is that? – [Agent] I’ve got some documents for you guys. – Is that the estate agent? – [Agent] Thanks! – [Narrator] Or make the agent less enthusiastic. (upbeat music) – [Man] 93. – [Narrator] […]

Why you need to be on WeChat when you’re targeting China

Why you need to be on WeChat when you’re targeting China

If you’re targeting China, there’s one platform that you absolutely have to be on. WeChat is known as China’s “super app” and with over 1 billion users, it’s more than just hype. On WeChat, users can do almost anything: they can use the social network, buy products, order services, follow companies, book a taxi; the […]

Berto – using AdWords and YouTube for promotion

Berto – using AdWords and YouTube for promotion

My name is Filippo Berto. I’m an entrepreneur and I own Berto. Berto is a furniture company in Meda, Brianza, founded in the 1970s by my father and uncle, Fioravante and Carlo Berto. We make high-quality ready-made and custom-made sofas, sofa beds and beds. At the end of the 1990s, when I joined, I realised […]