February 23, 2020
Tonicum – using AdWords as their main online marketing tool

Tonicum – using AdWords as their main online marketing tool

I’m Corinna Stieler, a partner in the Tonicum music school. I’m Frank-Michael Jirka, and I’m the other partner. We’re a small private music school in North Leipzig. Naturally we’re always trying to boost the quality of our offer and make our tuition modern and up to date – the kind that makes students say, ‘Let’s […]

Smarketer – using online marketing to empower the agency

Smarketer – using online marketing to empower the agency

My name is David Gabriel, and I founded Smarketer in 2011. My goal was to become the leading AdWords agency for the SME sector. I’ve worked in online marketing since 2006, including as Head of Online Marketing at reBuy. It wasn’t my plan to start an agency. I started by helping out friends and people […]

SUNY Online – Networking and Cybersecurity

SUNY Online – Networking and Cybersecurity

The world is more digitally connected than ever before, and organizations across the country are hiring network and cybersecurity experts who can keep financial, consumer, and personal information safe. With a SUNY degree earned 100% online, you can be on the front lines of digital defense in one of the country’s fastest growing job fields. […]

Online advertising targeting advice for manufacturers | Need-to-know

Online advertising targeting advice for manufacturers | Need-to-know

If you’re a manufacturer, how should you target your online advertising campaigns? Should your targeting be broad, or very specific? The answer actually depends on what type of advertising campaign you’re running. A lot of people think that PPC ads and social media ads are the same, but they couldn’t be more different! For this […]

NatWest – making banking easier. Watch our TV ad here.

NatWest – making banking easier. Watch our TV ad here.

– [Narrator] We can’t find you the house of your dreams. (knocking on door) – Morning. Hi guys. – Who is that? – [Agent] I’ve got some documents for you guys. – Is that the estate agent? – [Agent] Thanks! – [Narrator] Or make the agent less enthusiastic. (upbeat music) – [Man] 93. – [Narrator] […]

Why you need to be on WeChat when you’re targeting China

Why you need to be on WeChat when you’re targeting China

If you’re targeting China, there’s one platform that you absolutely have to be on. WeChat is known as China’s “super app” and with over 1 billion users, it’s more than just hype. On WeChat, users can do almost anything: they can use the social network, buy products, order services, follow companies, book a taxi; the […]