Naver is a very popular search engine in South Korea, making it an essential channel if you want to run online advertising in the country. Opening an account on Naver is more complicated than doing so on Google, and you’ll need to provide a range of documents and information to do so. So, let’s go […]
If you’re a manufacturer, how should you target your online advertising campaigns? Should your targeting be broad, or very specific? The answer actually depends on what type of advertising campaign you’re running. A lot of people think that PPC ads and social media ads are the same, but they couldn’t be more different! For this […]
– [Narrator] We can’t find you the house of your dreams. (knocking on door) – Morning. Hi guys. – Who is that? – [Agent] I’ve got some documents for you guys. – Is that the estate agent? – [Agent] Thanks! – [Narrator] Or make the agent less enthusiastic. (upbeat music) – [Man] 93. – [Narrator] […]
If you’re targeting China, there’s one platform that you absolutely have to be on. WeChat is known as China’s “super app” and with over 1 billion users, it’s more than just hype. On WeChat, users can do almost anything: they can use the social network, buy products, order services, follow companies, book a taxi; the […]
My name is Filippo Berto. I’m an entrepreneur and I own Berto. Berto is a furniture company in Meda, Brianza, founded in the 1970s by my father and uncle, Fioravante and Carlo Berto. We make high-quality ready-made and custom-made sofas, sofa beds and beds. At the end of the 1990s, when I joined, I realised […]
Transparency throughout the supply chain. Complete transparency, digital or otherwise, is critically important to advertisers. Full disclosure is required for pricing and trading, fees and costs, placement, data and other areas too.
Minimum viewability thresholds. Advertisers should be able to trade against whatever viewability level delivers the required outcome for the business, including 100% in-view for full duration, if desired.
Third-party measurement and verification as a basic. Advertisers seek media inventory which is viewable, fraud free and brand safe. Verification of whether these criteria have been met should be received from an impartial third-party source. We do not accept self-reported data.
Finally, improving the user experience. Consumers are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Advertisers require platforms and publishers to optimise towards the ad formats found by the Coalition for Better Ads to be less intrusive.