September 19, 2019

Marketing Analytics: Data Tools and Techniques | Wharton on edX | Course About Video

RAGHU IYENGAR: The responsibility of marketers is to help firms become more customer centric, and the way to do so is to collect and analyze data on customers. But with the advent of social media and the ability to track browsing and purchasing behavior on the internet, we now have new kinds of data about […]

Why do you need a Data Management Platform (DMP) and how to get started

Why do you need a Data Management Platform (DMP) and how to get started

the MPS sense for data management platform to be honest I think many many companies are trying to sell a kinds of DMP solution today which means there are many different definitions I think there’s one good definition and Kim knows all about it well there’s a lot of confusion in the market on what […]

How to use a dataLayer variable to pull data from the GTM dataLayer [Quick Tip]

How to use a dataLayer variable to pull data from the GTM dataLayer [Quick Tip]

Hey there measure geeks. Julian here. Back with another quick tip video. Today, we want to talk about how you can pull out data from the data layer variable. Now, if you’re familiar with data layers, you know, you can push them in the background of a page and they look a little bit something […]

Conversion Tracking Installation with GTM Lesson 5  (GTM for Beginners)

Conversion Tracking Installation with GTM Lesson 5 (GTM for Beginners)

In this fifth lesson of our GTM for beginner series, we’re going to find out how we can install conversion tracking with the help of Google Tag Manager. All and more, coming up. Hello there and welcome back to another video of measureschool.com teaching you the data driven way of digital marketing. My name is […]

How to personalize your Website Using Google Tag Manager

How to personalize your Website Using Google Tag Manager

In this video, I’m going to show you how you can do personalization with the help of Google Tag Manager. So we can hide, show or replace elements on the website all through JavaScript. And based on the user who is actually visiting our website at the moment. All and more coming up. Hey there, […]

Bing Ads Conversion Tracking & Remarketing With Google Tag Manager

– So you wanna utilize the remarketing auto conversion tracking features of Bing Ads? Then, in this video, I’m gonna show you how you can install the Universal Event Tracking tag from Bing Ads onto your website with the help of Google Tag manager. All and more coming up right after this. (electronic music) Hi […]

How to add Google Analytics to your Shopify Store

(upbeat music) – [Sinikka] Hi everyone and welcome to this video! I’m Sinikka from MeasureSchool.com and today I’m going to show you how you can add Google Analytics tracking to your Shopify store. Before we get started, you’ll need a Google Analytics account and a Shopify store that is set up already, because I’m not […]

ThriveCart Ecommerce Tracking with Google Tag Manager

ThriveCart Ecommerce Tracking with Google Tag Manager

In this video, I’m going to show you how you can install ecommerce tracking on your thrivecart checkout pages. All and more coming up. Hey there measuregeeks, Julian here back with another video for you. Today, I want to talk about thrivecart and how you can install ecommerce tracking on your checkout pages. Now thrivecart […]

Delay Facebook Pixel with Google Tag Manager (feat. Ahmad Kanani)

Delay Facebook Pixel with Google Tag Manager (feat. Ahmad Kanani)

In this video, Ahmad is going to show you how you can delay your Facebook pixel to build a higher quality audience in your Facebook ads. All and more coming up. Hello there. Welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. My name is Julian. But today we […]