January 25, 2020
Customer Data Platforms Is The Key To Effective Personalization

Customer Data Platforms Is The Key To Effective Personalization

My name is Erik Archer Smith. I am the marketing director at Arm Treasure Data. Arm Treasure data is a customer data platform. We specialize in unifying data silos, usually for marketing and business purposes. I am from the San Francisco Bay area. I’m here in Boston for the e-tail East conference. The customer data […]

Google Analytics Platform Principles – Lesson 4.4 Report sampling

Google Analytics Platform Principles – Lesson 4.4 Report sampling

Report sampling is an analytics practice that generates reports based on a small, random subset of your data instead of using all of your  available data. Sampling lets programs, including Google Analytics, calculate the data for your reports faster than if every single piece of data is included during the generation process. During processing, Google […]

Ecommerce Analytics: From Data to Decisions – Lesson 3.6 Course summary

Ecommerce Analytics: From Data to Decisions – Lesson 3.6 Course summary

Congratulations! You have almost completed this course. At this point, you should have learned about some useful, in-depth reports for understanding customers and analyzing their online shopping behavior. You should understand the principles behind segmentation and its usefulness in comparing different groups of data. You should also have a sense of how to choose reports […]

Google Tag Manager vs. the Global Site Tag (gtag.js) – Similarities and Differences

Google Tag Manager vs. the Global Site Tag (gtag.js) – Similarities and Differences

Hey there measuregeeks. Julian here back with another video for you. Today, we want to talk about the Gtag, the global site tag versus Google Tag Manager, the similarities, differences and what we can do with both. All and more coming up. All right, let’s jump right in. What is this all about? Well, if […]

4 experts talk data governance, data driven business & analytical mindset

4 experts talk data governance, data driven business & analytical mindset

To understand data, where does is it come from, how trustworthy is it. We want to be data driven, but we want the data to say this. Getting people to understand and to believe in data that adds value. Governance without return is just a cost. Data governance is the technology and the methodology and […]

Transforming data using configuration rules (5:12)

Transforming data using configuration rules (5:12)

In Google Analytics, you can setup data configuration rules that determine how your data will be processed. This includes implementing features like data filters, goals, data grouping, Custom Dimensions, Custom Metrics, and imported data that can help you better define and analyze the data in your reports. As we discussed in Google Analytics for Beginners, […]

How to Track Outbound Link Clicks with Google Tag Manager (updated)

How to Track Outbound Link Clicks with Google Tag Manager (updated)

In this video, I’m going to show you how you can track external link clicks with the help of Google Tag Manager and forward this information on to Google Analytics. All and more coming up. Hey there measuregeeks, Julian here. Back with a another video for you. Today, we are answering a question from our […]