November 22, 2019
GTM Events vs. Google Analytics Events – What’s the difference?

GTM Events vs. Google Analytics Events – What’s the difference?

In this Video you are going to learn the differences between Google Analytics Event and Google Tag Manager Events. What they exactly are, where the differences and similarities lie and how you can use them together? All more, coming up, right after this. Hi there and welcome to another video of Meausureschool.com – where we […]

Using Google Spreadsheets as a Database in the Cloud

Using Google Spreadsheets as a Database in the Cloud

Hi I’m Jeff Scudder and I work with the Google Spreadsheets Data API. You might already be familiar with Google Spreadsheets. An online spreadsheets application that allows for real-time collaboration. It’s part of our Google Docs suite. The spreadsheets API allows you to programmatically access and modify your spreadsheet data in your language of choice. […]

Facebook Ads Dashboard with Google Data Studio | Lesson 3

Facebook Ads Dashboard with Google Data Studio | Lesson 3

– Alright, so now that we have prepared our data in Google Sheets, we are ready to visualize it. We’ll first calculate our metrics, then lay out our dashboard, and then, finally, implement our data in Google Data Studio. All and more coming up right after this. (upbeat music) Today our journey starts in Google […]

How ad tech underpins the internet | FT

How ad tech underpins the internet | FT

Ad tech is the business model that underpins the internet. Most websites and apps may be free to use, but they make money by displaying digital advertising targeted specifically at you. An entire industry has grown up around auctioning and targeting online adverts as accurately as possible using data collected about each and every user. […]