March 29, 2020
How to Track Facebook Ads with Google Analytics – LizLockard.com

How to Track Facebook Ads with Google Analytics – LizLockard.com

>>LIZ: Hi. My name is Liz Lockard from www.LizLockard.com and today I want to talk about how to track your Facebook ad traffic in Google Analytics. This actually isn’t a built-in feature to Google Analytics. You have to do a little bit of tweaking which is why I wanted to walk you through it today. […]

Vanity Metrics in Analytics

Vanity Metrics in Analytics

Vanity is defined as taking excessive pride in one’s appearance or achievements. Similarly, in analytics, a vanity metric is data that perhaps looks good on paper, and makes the website or app appear successful, but that doesn’t actually say anything about how well it’s truly performing. Vanity metrics tend to be ever-growing numbers, like that […]

Five Reasons to Go to Mega-PAW Vegas 2019, the Premier ML Conference – The Dr. Data Show

Five Reasons to Go to Mega-PAW Vegas 2019, the Premier ML Conference – The Dr. Data Show

♪ I love it when you call me big data ♪ Welcome to The Dr. Data Show! I’m Eric Siegel. In this very special episode, I’m gonna convince you to come to Predictive Analytics World, the conference series I founded. I’ll show why PAW is the most valuable machine learning event to attend this year. […]

Google Tag Manager vs. the Global Site Tag (gtag.js) – Similarities and Differences

Google Tag Manager vs. the Global Site Tag (gtag.js) – Similarities and Differences

Hey there measuregeeks. Julian here back with another video for you. Today, we want to talk about the Gtag, the global site tag versus Google Tag Manager, the similarities, differences and what we can do with both. All and more coming up. All right, let’s jump right in. What is this all about? Well, if […]