Let’s face it, whether we like it or not ads are everywhere. They’ve become an integral part of almost every aspect of our lives. They’re on billboards, and on the radio. They’ve gone from the small screen, to the even smaller screens in our pockets. Believe it or not, I’m actually not against ads at […]
Hey welcome back, thanks for coming back to the channel. Check out all the new videos before you go. Make sure you comment. Let me, guys let me know how you are doing in your business. Anything I can do to help. Any information that I can give you. I’ll be more than welcome to […]
To be honest with you the rates, it’s gonna shock some people, the rate really doesn’t matter. Because, it’s really about value. If I can find you that many more people, at a better efficiency of reaching them… Would you care what you bought? Do you want to buy a $20 or $100 spot just […]
[chatter on TV] [phone ringing] Hello, this is Gavin. (Colin) Hi, Gavin, my name is Colin Valenti. I’m calling from Master Travel Incorporated to tell you about an exciting limited-time offer, exclusive Las Vegas getaway. Can I have a few moments of your time to tell you about this new package? You know what, I […]
– [Announcer] It’s Disruptive FM, live from the 2020 Consumer Electronic Showcase in Las Vegas, featuring conversations on the most exciting new technology at CES, sponsored by Microsoft Advertising. (upbeat music) – Hey Patrick, it’s been six months since I’ve seen you at Cannes. Good to see you again. – Great to see you too. […]
If you’re a manufacturer, how should you target your online advertising campaigns? Should your targeting be broad, or very specific? The answer actually depends on what type of advertising campaign you’re running. A lot of people think that PPC ads and social media ads are the same, but they couldn’t be more different! For this […]
– [Narrator] We can’t find you the house of your dreams. (knocking on door) – Morning. Hi guys. – Who is that? – [Agent] I’ve got some documents for you guys. – Is that the estate agent? – [Agent] Thanks! – [Narrator] Or make the agent less enthusiastic. (upbeat music) – [Man] 93. – [Narrator] […]
Transparency throughout the supply chain. Complete transparency, digital or otherwise, is critically important to advertisers. Full disclosure is required for pricing and trading, fees and costs, placement, data and other areas too.
Minimum viewability thresholds. Advertisers should be able to trade against whatever viewability level delivers the required outcome for the business, including 100% in-view for full duration, if desired.