April 6, 2020
Snapchat Marketing

Snapchat Marketing

Hey guys, it’s Jessica with Oberlo, and
in this video, I’m going to show you how to leverage Snapchat to build your brand,
market your store, and grow your business. Let’s jump straight in. First, Snapchat marketing is different. So many businesses shy away from it, because
they don’t understand it. Snapchat is not a full-blown social network,
but it’s far more than just a messaging app. What makes Snapchat different is that the
content that you share is lost forever as soon as it’s consumed. And you don’t have a public-facing profile,
like on Facebook, Instagram, and Twitter. For these reasons, Snapchat marketing might
seem like a bad idea. But, don’t be fooled. Snapchat’s apparent shortcomings are actually
its greatest strengths. The fact that content disappears after it’s
been viewed, means that there’s an urgency to Snapchat that other social media platforms
don’t have. And Snapchat does a great job of capitalizing
on this urgency. As a result, the average user opens Snapchat
over 25 times a day, and spends over 30 minutes a day on it. Bottom-line? Users pay attention to Snapchat content. So, why else is Snapchat marketing a good
idea? For a start, there are 187 million daily active
Snapchat users around the world. Of these, 71% are under 34 years old. So, if your target market is millennials,
there’s probably no better place to reach them than Snapchat. Another great benefit of Snapchat? It’s free. And let’s be real, in 2018 many marketing
tools aren’t… Now, while there’s a lot of opportunity
on Snapchat, it’s vital to understand that Snapchat marketing isn’t like Facebook advertising. It’s not about money in, money out. Instead… Snapchat marketing is all about branding and
authenticity. Branding is a strategy, not a tactic. Let me explain. A strategy is a long-term, overarching plan
to achieve a goal or fix a problem. Tactics are the practical activities you do
within your planned strategy. Here’s an example: Your strategy might be to boost conversions
on Facebook, so that every dollar you spend on Facebook ads will convert more customers. Now, to boost conversions, you need to use
tactics. In this example, your tactics might include
optimizing your ad creative, or adding social proof to your website. With me so far? Now, Snapchat marketing is more of a long-term
strategy than a tactic. That’s because it’s primarily about branding. You can’t run ads, or build a huge follower
count on Snapchat, but you CAN build deep, long-term relationships with people in your
target market. Snapchat’s power lies in its ability to
engage a small community of your most avid customers on an intimate, personal level. That’s why Snapchat is a strategic, long-term
investment. It’s about deepening and strengthening your
brand. As Gary Vaynerchuk, a huge advocate of Snapchat
marketing, explains: “It’s not how many followers you have, it’s
how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s
how much attention you get.” Snapchat offers depth and attention. That’s why Snapchat marketing can be so
powerful. The nature of the platform means you’ll
only attract your most engaged followers on Snapchat. But you can create authentic relationships
with these followers on Snapchat that you simply can’t replicate anywhere else. And best part? These highly active and loyal customers are
extremely valuable to your business. These people are likely to become advocates
of your brand, which will help you grow your business way beyond Snapchat. So, what do your customers want to see on
Snapchat? First, Snapchat isn’t the platform for polished,
professional-looking content. That’s not the aim of the game. Instead, Snapchat users want authentic, transparent,
and personal content. Yes, social networking in general is about
connecting with others. But Snapchat takes this to a whole new level. Snapchat connections take place in real-time–no
photo editing allowed! While it might sound scary, embracing that
kind of transparency can be great for your brand. In fact, a whopping 94% of consumers say they’re
likely to be loyal to a brand that offers complete transparency. Let’s look at an example of transparency
done right. DJ Khaled proved the power of Snapchat marketing
way back in 2015. This hip-hop icon and entrepreneur used Snapchat
to build a rapport with his closest fans. His snaps were entertaining and provided a
behind-the-scenes look into his lifestyle. Google Trends shows the correlation between
the introduction of DJ Khaled’s Snapchat presence and his rise in popularity. Once Snapchat elevated his brand, DJ Khaled
used his popularity to promote products from his fashion line. For his fans, having authentic, everyday access
to DJ Khaled gave his products a special appeal. Alright, by now you know why Snapchat marketing
is important for your brand. Ready to grow your following? Great
There are 2 key tactics to growing your following on Snapchat. First, let’s address the biggest challenge
with using Snapchat: There’s no way for people to find you within the app. The only way to promote your Snapchat channel,
is outside of the app. With that in mind, let’s discuss… Tactic Number 1: Share your Snapcode or handle
on other channels. This is the best way to get started. Promote your Snapchat handle on Twitter, Instagram,
Facebook, and any other social channels you use. You can also use your Snapcode as your profile
picture on other social media channels to draw attention to your Snapchat presence. Share it regularly, but not so much that you
annoy followers who don’t use Snapchat. Another great idea is to feature your unique
Snapcode in the emails that you send out to new customers. Why? Well, purchase receipt emails get an average
open rate of 71%. Most other emails, by contrast, have an average
email open rate of 22%. In other words, receipt emails get the highest
engagement scores out of all the emails you send. So purchase receipt emails represent an awesome
opportunity to promote your Snapchat handle. Next up? Tactic Number 2. Download and share your Snaps on other channels. For this tactic, simply download your snaps
and create a compilation of your top performers. Then, upload your compilation to other channels
like YouTube and Facebook video. This is a great way to draw attention to your
presence on Snapchat, and it gives followers a taste of what to expect if they follow you. You get to re-use content you’ve already
created. And, your best snaps will be hosted somewhere
permanently. Now that you’ve got some Snapchat followers,
you need to share content and promote your store. A word of warning though: Be careful you don’t
overdo the self-promotional tactics. Research has shown that a massive 45% of consumers
will unfollow a brand if their activity is dominated by self-promotion. It’s also important to note that you can’t
create outbound links on Snapchat. Instead, you’ll need to create short links
using a service like Bitly then paste these links as text onto your snaps. We provide links to both of these URL shorteners
in the description below. With these tips in mind, let’s run through
6 ways you can create content, and promote your store on Snapchat! Number 1. ‘Day-in-the-life’ content. Share selfies, funny photos, and any entertaining
moments that occur throughout your day. These posts should give followers an insight
into your business culture. Sound easy enough? It is! Even better, these posts should make up the
majority of the content you share on Snapchat. Number 2: Product teasers. Oberlo allows you to offer new products to
your customers in seconds. However, it’s good marketing practice to
build anticipation prior to pushing a new product on your store. Use your Snaps to build excitement by dropping
hints about new products. That will make followers feel like they’re
getting an exclusive peek at what’s to come. Number 3: Product placements. Take a few Snaps of your products being used
out the in real world! Share Snaps that give customers a better idea
of your product’s size, color, or other details. Number 4: Exclusive promo codes. Incentivize followers to buy from your store
by sharing special discount codes just for Snapchat followers. Number 5: Reach out to Snapchat influencers. Like all social networks, Snapchat is home
to influencers who already have a huge following. These are often YouTube vloggers, or other
celebrities who have adopted Snapchat as a way to connect with their audiences on a deeper
level. Find relevant influencers in your niche and
reach out to them. Offer to send a discount code influencers
can share with their audience, or give them free products and ask for them to feature
your products in their Snapchat Story. Number 6: Do a Snapchat ‘takeover.’ This is when you let another Snapchat user
take over your account for the day, so they can post their content on your account. It can work brilliantly if done right. Invite an influencer in your niche to take
over your account for the day. The idea here is to cross-pollinate your audiences. To do that, it’s important for both you
and the influencer to promote the Snapchat takeover on other channels ahead of time. Similarly, if you have a business or team
members, you could take turns running the account to keep things interesting! Lastly… How can you measure your Snapchat marketing
success? Well, Snapchat only provides three main metrics
for each snap. These are views, the number of screenshots
taken, and how many replays it received. You’ll want to watch these closely. And remember how you need to create short
links, and paste them over your snaps? Well, services like Bitly allow you to track
how many times these links are visited. Also, another way to track your results is
to create promo codes specifically for Snapchat, and then measure how many of the promo codes
are used. Okay, that brings us to the end of our video
on Snapchat marketing! It’s true that Snapchat can’t deliver
the instantaneous return on investment that tools like Facebook Ads can. But, if used right, Snapchat marketing can
be incredibly powerful over the long term. Do you have any questions about Snapchat marketing? Let me know in the comments below, and I’ll
reply with my thoughts! Thanks for watching, and if you liked this
video, be sure to hit the subscribe button and turn on the notification bell for more. Until next time, learn often, market better
and sell more.

14 thoughts on “Snapchat Marketing

  1. Hello! I have a formula for calculating the prices of my products using my profit, third-party app payments, shipping fees and the cost price of the products. It's really difficult for me to know when prices change since I have to open the notifications in Oberlo first, and setting automatic price updates is difficult too since Oberlo uses a multiplier and does not put into consideration, additional costs apart from the product cost. Using another currency even makes things more difficult because I have to change from US dollars by using the multiplier. Can you advise me on the best way to go about pricing the products automatically? I'm worried because I love to dropship but may stop doing so because I also go to school and have a job and this makes things more complicated. Thank you!❤️

  2. Seeing all these Shopify stores listed on Shopify exchange market with crappy products and descriptions making so much money!!!…been trying since last year lost so much money tried everything……thinking about quitting.

  3. Awesome video! Many thanks!😀 We also publish videos about marketing! Could you give me some feedback? Thank you! 😀


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