September 19, 2019
Smart tools give you a competitive advantage – Ecommerce Success Story

Smart tools give you a competitive advantage – Ecommerce Success Story


Once upon a time in Dallas Texas, there was a merchant, named barber — he was into e-commerce like many of his contemporaries Across the street from him was Bob and he was also into e-commerce Both were smart guys and knew the industry They had good solid ecommerce websites and had good SEO and PPC strategies in place to generate traffic to their websites Business was good… Bob was noticing however, That barber across the street, seemed to be growing faster than him Had hire additional employees and had rented an additional space to house more inventory He was intrigued How his barber outselling him? He can’t be selling any cheaper than him as they’re both new suppliers and the cost structures What is barber doing that he isn’t ? Bob was smart, and he decided to investigate he hired a researcher named Rachel to figure out what was happening a Month later Rachel had a report ready and scheduled a meeting with Bob from the look on her face Bob could sense that Rachel had important news for him So what’s Barber doing ? bob asked well….. He is doing everything you are doing similar products similar prices similar traffic strategies However, he is also going to where the customers are What do you mean? Bob blurted well… He is applauding his products to multiple marketplaces like Amazon eBay Walmart, and even Google Shopping But they charge a hefty Commission and you have to then sell at a higher price in order to profitable Yes, and he is selling at a higher price on Marketplaces then his own website replied Rachel but all Marketplaces have different commissions structures and you have to price differently for all marketplaces If you have a few products you can manage them but he sells thousands of products like me that will be a nightmare It is a nightmare said Rachel, but he’s using a SaaS tool that makes it easy What about synchronizing inventory if he gets an order for a product on ebay But he sold out he will get penalized by eBay do a few such cancellation and your account will be suspended Bob understood the industry. He also understood the marketplaces. I told you he was smart What is the secret sauce ? how is he managing all this? Bob asked well…Rachel said I have good news. I Have uncovered his secret sauce He is using a SaaS tool called UMP U.M.P Short for uploadmyproducts.com This tool is letting him setup once and then it runs on autopilot and several times a day Barbar updates his inventory on his own website along with all the marketplaces He can also set separate prices on all marketplaces Not only that if a certain marketplace disallows some products UMP lets him block them By keywords by manufacturers even by weight and category and many other conditions Wow… all of that yep. Hmm…. That is a lot of stuff to handle. is that all handled by this tool UMP ? Yes, Rachel replied Must be extremely expensive ? Bob asked rhetorically Not really. It’s not free, but for the value it delivers, the cost is nothing Think you should sign up to and start using it Rachel suggested bob was already on uploadmyproducts.com and has started the registration process How could he let his competitor have an edge over him soon like barber bob was also uploading an inventory on Multiple marketplaces and was leveling the field with his competitor uploadmyproducts.com The more people see your products the better your chances of making a sale I’ll repeat the more people see your products the better your chances of making a sale Good luck

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