March 29, 2020
Shopify Vs WordPress | WordPress (WooCommerce) Vs Shopify Comparison [2018]

Shopify Vs WordPress | WordPress (WooCommerce) Vs Shopify Comparison [2018]

In this Video, we’ll explore the pros and
cons of Shopify vs WordPress with WooCommerce, to help you decide which is the best option
for you. Specifically, we’ll analyze how they compare
in terms of getting started, pricing, design and customization options, and features. When launching an online store, there are
a number of things to consider like product-market fit, your general go-to-market strategy, and
customer acquisition channels. And as part of that, there’s choosing the
right e-commerce platform to support your venture. Which by the end of this video, is a decision
you should feel comfortable making. So, let’s get to it. We’ve put together a blog post that you
can follow along with on the OHKLYN blog, at OHKLYN (we’ll add
a direct link in the description below). As well as provide a link to each platform,
and include discounts where available. Let’s take a look at Shopify first. Shopify is the ultimate all-in-one, go-to
e-commerce platform for anyone seriously considering starting their own online (or offline) store. If setting up a complete, well-rounded e-commerce
shop in less than an hour with zero programming or web development skills, no downloads or
installations, and no extra worries around hosting or domains sound like what you need,
Shopify could be for you. As a side note, Shopify now even provides
Point of Sale services. This means that you can utilize Shopify to
handle the sale of products in a physical store, as well as directly online. Shopify can even help take care of your inventory
and shipping. So what is WordPress with WooCommerce? WooCommerce itself is just a plugin – It’s
a piece of software that you can ‘plug-into’ an existing platform to add the features,
functionality and new components required to provide the full e-commerce experience. You can’t do anything with WooCommerce on
its own, but it definitely shouldn’t be underestimated. WooCommerce provides almost everything Shopify
does (offline PoS capabilities aside). You may have noticed some pretty big differences
between the two platforms from the brief descriptions covered so far. Note that Shopify is an all-in-one solution,
whereas WooCommerce is just a plugin that needs to be used on an existing platform. The most important thing you should know is
that both, by-and-large, provide you with the same capabilities when all is said and
done. They do go about providing these solutions
though in very different ways and that is what we want to highlight for you. Firstly, let’s compare Shopify Vs WordPress
(with WooCommerce) in terms of getting started Setting up an online store without any web
development experience, no prerequisites, and a minimal time investment sounds ridiculous
right? Not with Shopify. This is one factor where Shopify really stands
out. To create an online store with Shopify:
Follow the link in the description to the Shopify website
Click the “Get Started” button. Fill in some basic personal info as well as
what, and how you want sell. And you’re off! Now, by navigating your way to the dashboard,
this is where you can start customizing your store, add products, choose your domain/URL,
look at sales reports, or choose a plan if you are ready to make things official. From here, it’s also easy to add new products. You simply go to the “Products” option,
and click “Add Product” or “Import Product”. In the ‘Add Product’ screen, you’ll
enter some basic information about the product as well as some images. It’s easy to add auxiliary information like
product type, vendor, sales channel and collections that will make it easier to organize your
store, and improve the user experience. It really doesn’t get much simpler than
this. Ok, it’s time for WordPress. If you already have a WordPress site set up,
it’s actually a relatively straight forward process. And if not, we have a number of free tutorials
that walk you the the process of creating an eCommerce website with WordPress, step
by step. To access these, check out the OHKLYN website
or YouTube channel. The steps you’ll need to cover include:
Securing your domain + hosting. We would recommend WP Engine, there’s a
link to a discount in the description. However, if the budgets tight you can go with
a shared hosting option to start with like bluehost. Once again there’s a link in the description
for a discount, which includes a free domain. You will then need to install WordPress. If you go with the WP Engine option, this
will already be taken care of for you. If you plan to accept payments directly on
your site, you will need an SSL certificate, this is also included for free with WP Engine
by Let’s Encrypt, or can be purchased via Bluehost. Next you’ll want to find a WooCommerce-ready
WordPress theme: WordPress has thousands of themes (free or paid), but only some support
WooCommerce. We have put together a list of the best eCommerce
WordPress themes, to help make this decision easier for you. Lastly you’ll need to add the WooCommerce
plugin to WordPress: Luckily this process is quick and easy, and comes with an installation
wizard, which is simple to follow. Once WooCommerce is installed, you can start
customizing and adding products to your store. The process isn’t all that different to
Shopify. Next, we’ll look at the pricing structure
of Shopify Vs WordPress. Nothing in this world, that’s worth having
comes for free, and this is also true for Shopify. From the outset, we must say that for what
you get, we think Shopify is worth it for most users. The pricing structure is also very straightforward
– The more you pay per month, the better the rates and more access to features. There are three primary options:
Basic shopify at $29 per month, Shopify at $79 per month, and
Advanced Shopify at $299 per month. As you can see the different packages come
with varying inclusions and features, as well a difference in transaction fees. We’ll add a link below to the Shopify pricing
page, to allow you to go through the inclusions in more detail. There is also a $9 ‘Shopify Lite‘ option
that allows you to sell items and run a store through social media platforms or an existing
site. Let’s take a look at the WordPress with
WooCommerce pricing structure As a piece of open source software, the basic
version of WooCommerce is completely free! Because it is free, it’s not an all-in-one
solution like Shopify, and there are extra costs associated.There are also a number of
paid extensions that allow you to extend the base functionality, and include things such
as managing subscriptions, invoicing, and packaging, just to name a few. We’ve provided a list of the costs for running
a WordPress with WooCommerce website on the OHKLYN blog post, which covers things like,
your domain, hosting, SSL certificates, and premium themes. Check out the article for more details. We’ll now compare Shopify Vs WordPress from
a design and customization perspective. This is perhaps one field where Shopify falls
short in comparison to WordPress. To bring your the vision of your online store
to life, you’ll need to take advantage of a website theme. Themes are pre-designed layouts that are styled
a certain way and ready for you to simply pop in your own images, text, elements and
make some minor customizations. Shopify only allows you to choose themes from
their own theme library. Currently, their library consists of:
10 Free themes, usually with 2 styles per theme, and
48 Paid themes, each with 3 – 4 styles per theme. As you can see, the list isn’t extensive. This closed set of themes does come with a
unique benefit though. Each theme is guaranteed to be of high quality. The creation of these themes is outsourced
to ensure that they stay current and very attractive. Every theme is strictly vetted by Shopify
to conform to their practices and rules. All themes have the below characteristics:
Consistent coding standards and logic flow. Are SEO-optimized. Come with an excellent, scalable design, and
Are tuned for great performance. Shopify themes are easy to use and scale well
with your business as it grows. The loading times are also impressive compared
to many other hosting services. The only drawback is the limited number of
design options to choose from In stark contrast, the open source nature
of WordPress and WooCommerce leads to an overwhelming number of themes and styles to choose from. Review our list of the best WordPress themes
for eCommerce available on our YouTube channel or Blog. When reviewing a WordPress theme, you will
need to pick one that supports WooCommerce. This will ensure that there are no problems
installing the WooCommerce plugin, and that everything works as expected. . Lastly, let’s explore the features of Shopify
Vs WordPress. Seeing that we described Shopify as an all-in-one
e-commerce solution, you’re probably expecting a powerhouse list of features – Well, you
won’t be disappointed. Some of its many features include:
Print shipping labels 24/7 support
Fraud analysis Free SSL certificate
Gift cards Professional reports
Abandoned cart recovery, and An advanced report builder – just to name
a few Obviously, availability of some of these features
will depend on which package you choose. Follow the link in the description below to
learn about all the inclusions. It’s also worth noting again that Shopify
also provides services for physical stores, including auxiliary functions like taking
inventory of stock and shipping. This gives it a huge advantage over WooCommerce
and WordPress if you already own a physical store. That being said, WooCommerce is definitely
not far behind in regards to features. It has some capabilities for a parallel offline
store, but it isn’t as extensive as Shopify. Pretty much everything you need to sell products
online is at your disposal. It may take a little more work, but whatever
you can do with Shopify can be achieved with WordPress and WooCommerce, and much more. Some of the core features include:
On top of credit cards, the ability to set up a variety of external payment gateways
like Paypal or Stripe, as well as many others. You can adjust shipping rates and taxes
Just like Shopify, you can have an unlimited number of products and categories. A large number of plugins, extensions, and
apps available, and Free extensions for a Facebook store and ads. The biggest advantage you’ll gain by using
WooCommerce is that you’ll be utilizing the WordPress platform itself. WordPress is one of the leading CMS platforms
out there, and allows you to create a full online store and website experience, with
greater control over design, features, and functionality. So let’s wap this up. When is Shopify a better option than WordPress
+ WooCommerce? You already have a physical store, or want
to launch one in unison with your online store. You are not web or tech savvy, and would like
a completely hands-off approach, and You don’t already have a site or blog, and
it isn’t the focus of your online store. Alternatively, when is WordPress + WooCommerce
a better option than Shopify? You already have a WordPress site or blog
set up. Blogging is an essential part of your business,
and you need a full website experience, or You are relatively web or tech savvy, and
won’t more control and freedom over your online store. And that completes our review of Shopify Vs
WordPress. Hopefully you feel more informed and equipped
to make the right decision for you. If you liked this video hit the like button,
and remember to subscribe to our YouTube channel for more videos related to blogging, digital
marketing, and how to run a successful website. To get access to exclusive discounts, free
tutorials, and to stay in the loop on the latest happenings, sign up for our newsletter
at OHKLYN, and until next time, happy building.

4 thoughts on “Shopify Vs WordPress | WordPress (WooCommerce) Vs Shopify Comparison [2018]

  1. This is probably the most comprehensive comparison I've seen so far – thank you!! I'm going to read the blog article and check out a couple of your other articles, too. As someone starting out and confused on which platform to start with, this has been really helpful!

  2. Thank you! This was very helpful. Is it better to do shared or WP Engine hosting? I'm unclear on the difference.

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