April 1, 2020

Shopify Vs Bigcommerce


okay so you have a brand-new shiny
business and now you need an e-commerce shopping platform to run it so today I’m
gonna cover big commerce versus Shopify I’m going to cover pricing design
options ease of use and a few other options that are going to be important
to you now you might ask why in all of my research do I keep finding either
Shopify to come up or BigCommerce to come up and the answer is simple it’s
because they are the two best players amongst dozens and dozens of others in
the space so they have the most impressive features that come along with
a very affordable price tag so I’m gonna cover that coming right up before I do I
want to mention my free ebook I have it just in the link below it’s on my seven
step framework on how I launch knockout products on Amazon download it and I
literally will walk you step by step on how to find and launch great products
for your next business now on to okay now before I get to pricing I want to
cover a couple of quick things number one is I will have links to both a sign
up for Shopify and BigCommerce down below in the description neither of them
are affiliate links I’m not affiliated with either platform I have used both
extensively and I do have a clear winner in my suggestion to you I’ll cover that
reveal that at the end but I just want you to know these are straight links you
could Google search them whatever click the link no affiliation whatsoever so
just a tiny bit of history and a little bit of stats number one Shopify has been
around a little longer than BigCommerce however Shopify is easily the favorite
as of the time of shooting of this video Shopify has upwards of 600,000 users or
sites that they host bigcommerce on the other hand has closer
to a hundred thousand so Shopify does enjoy a six to one lead in the market
space also their signup trajectory seems to be a little more accelerated than
BigCommerce okay now on to pricing and let’s admit it the number one thing that
we look for is pricing right that’s most important to us so the good news here is
that both BigCommerce and Shopify are gonna basically have an option for you
regardless of your budget they have both have plans that start
around $30 the next tier up there mid tier is somewhere close to $80 give or
take a couple dollars and the next tier up from that for both is somewhere
between 250 and 300 dollars now Shopify does have a plan that starts at $7 and
it is quite literally just a Buy button not a Shopify store or an e-commerce
platform but just a Buy button that you can place on your blog or Facebook page
or other Internet properties that you can link directly to a product and then
if people click on it pulls up shopping cart and goes through the process from
there big commerce doesn’t limit the number of staff accounts on its entry
level plan so that’s definitely a plus especially if you have VA s that log in
and really help you with your workload okay so at the mid pricing tier level
the biggest bump with Shopify really is to be able to get professional reports
and coupons added to your store and with bigcommerce it really is the benefit of
customer segmentation and an advanced abandoned cart recovery sequence which
is in my opinion far more robust than Shopify’s so when it comes to pricing
you also have to consider I know they say they don’t call it a transaction fee
neither of them do but if you using their payment gateway there is
that 2.2 to 2.9 percent plus around 30 cents per transaction fee when using
again their payment gateway now this isn’t a whole lot different than using
say PayPal which has about the paint a same pricing structure the difference is
though if you want to use PayPal on say Shopify’s website they’re gonna charge
you two percent for the privilege of using an additional gateway like PayPal
so it’s 2 percent on top of PayPal’s 2.2 2.5 percent whatever and that’s kind of
a downer because I encourage people to put multiple payment gateways on their
websites so you are going to incur that payment but in my opinion you know
having offering a payment solution to somebody like a PayPal because they have
a PayPal account and that making the difference between making the sale and
not that’s a huge difference and I’ll pay that extra 2% every day of the week
to make the sale so you want to take in consideration how much you’re gonna be
paying an additional fees for these gateways the other pricing differential
is when you get to 4 BigCommerce in excess of a hundred and twenty five
thousand dollars in sales in revenue profits in revenue they’re going to try
to push you into an enterprise level plan where Shopify won’t and that’s
gonna be an increase of somewhere around a thousand dollars a month more to that
enterprise class plan so I would have to say if I was giving a win or lose a
green checkmark if you’re a small seller selling boutique-style things I would
probably edge pricing out towards big commerce because their feature set is a
little better in my opinion but if you are going to crush it then obviously I
think that shuffle Phi is definitely the way to go okay so when it comes to a
feature set both of these cysts have very robust feature sets right out
of the box at entry-level and it’s something that you would expect some of
these features include unlimited products in your store unlimited orders
unlimited disk space unlimited bandwidth 24/7 live chat and phone support a fully
featured online store website a visual drag-and-drop editor point-of-sale store
optimized for mobile credit card processing with multiple payment gateway
options shipping integrate integrations tax calculations customer accounts SEO
right out of the gate built-in level one PCI compliance free ssl integrations
tools to sell via social media inventory management and sales reports now while
both of these have so many features again right out of the box these guys
aren’t necessarily going to let one or the other come out with some robust
feature that the other won’t catch up so they really got their ear to the ground
in the e-commerce shopping cart platform space now one thing I will say where
Shopify edge is out big commerce is the fact that upon initial setup Shopify is
more compatible for multilingual setups also they are more accommodating for
dropshipping type of business so I would have to say in the feature category I
would edge this one out to Shopify if you like these videos that I produce
then let me know by liking this video also be sure and subscribe to the
channel to be notified of future updates if you know of any tips or tricks or
reasons why one of these shopping carts is worse than the other or better than
the other let me know by putting a comment down below in the video okay so
in the category of design and user experience well just like I
said earlier Shopify has over 600,000 users and bigcommerce has a hundred so
you have to know that more time is spent by independent third-party designers on
Shopify design and stores so you know it goes without saying that there are more
themes and customizations available for Shopify
than big commerce one great place besides their own theme store each of
them have a theme store respectively shop vice is quite awesome big
Commerce’s is good right so I would have to edge this category out again towards
Shopify but one thing to kind of keep in mind is you can go to places like
ThemeForest comm and search for themes for either big commerce or Shopify that
are not in their own native theme stores yes you’re going to have to pay for
these themes most all of the themes are paid themes but they can be quite good
and quite customizable if they’re not exactly the way you want it a lot of
times these designers will include in the instructions a full set of
instructions on how to customize their theme now that’s for design I’d say in
terms of user experience the backend the administrative section Shopify has
modeled their whole back in an administrative section more after a CMS
style type of design and one that if you have worked with WordPress in the past
that you would be very comfortable getting immediately into and using
Shopify shop fight also has a start up wizard that makes working your way
through it extremely easy they are the staples easy button of get-up-and-go
setup and go for beginners bigcommerce while it is
easy it is still is very proprietary so you have to kind of learn your way
around their interface and their back in to find the features that you want now
as I mentioned Shopify has a nice onboarding wizard and here’s what the
main dashboard looks like upon first launching Shopify and here’s what it
looks like to add a product the add a product screen in Shopify now compare
that to big Commerce’s native dashboard as soon as you log in and then here is a
picture of what it looks like adding a new product in BigCommerce so to
reiterate they both have very robust themes and user experience styled design
but I would have to edge this one out to Shopify on both design and user
experience now for extensions and ease of use for both of these platforms these
extensions and apps make things exceedingly simple to use these systems
as compared to like a wordpress or a WooCommerce style ecommerce store where
they can be very problematic and really run a lot of interference with your
store these two stores big commerce and Shopify make it super super simple like
I said earlier this that staples easy button of easy right just press here now
Shopify in its native App Store has thousands of built-in applications that
make their functionality expanding the functionality and the ease of use in
your ecommerce store quite easy big commerce as of the time of my publishing
this video has 620 apps in their app store you can see quite the difference
between the levels of apps and this goes again right back to the fact that
Shopify easily has six to seven times more users than
BigCommerce be sure and keep your eye out for a video I’m going to do on the
must-have apps for your Shopify store in addition to all of the apps that Shopify
has in its approved app store they also have a ton of what we call sideload apps
apps by third-party developers that are not in the App Store from anywhere from
marketing or SEO or drop shipping style apps that integrate very easily with
your Shopify store so in the world of ease-of-use and apps I have to give this
to Shopify for the win so shopify bigcommerce which is better I think
there’s a clear winner between the two but there’s really no wrong choice if
you feel like one’s feature set is better for you than the other then go
for it each of these services offer a free 7 or 14 day trial period so get a
free account log in push all the buttons and see which one you feel more
comfortable with but having said that I want to announce my choice of winners
and that goes to Shopify so if you’re an entrepreneur just starting out you don’t
have any experience in it and you want something that’s easy to use right out
of the box and gives you a lot of tutorial and instruction then go with
Shopify or if you’re not afraid of some experimentation with your ecommerce
platform or learning curve is not an issue for you then still go with Shopify
because I think it’s the clear winner between the two hey I hope that you were
able to take something away from this particular video and make a decision
between BigCommerce and Shopify again I’m mark with adventures in EECOM don’t
forget to Like and subscribe to the channel to be notified of future updates
also download my free ebook it we’ll walk you through my seven step
framework on how to select and launch knockout products on Amazon it’s super
easy just downloaded in the link below and we’ll see you on the next one

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