August 23, 2019
Shopify Review: Pros and Cons of the Store Builder

Shopify Review: Pros and Cons of the Store Builder


We welcome you to this review of the Shopify e-commerce platform! If you have ever bought an article online, chances are that you did it through one of Shopify’s over 90,000 online stores. Unlike eBay or Amazon Market Places, Shopify allows you to sell your products on your OWN website. In this review, we try to find an answer to whether it is really possible to set up an online store without any programming skills. At first glance, Shopify seems a bit expensive. However, there is a $14 per month plan available, which is little bit hidden on the pricing page. You can upgrade and cancel anytime you want. For all plans, there is a 14 day free trial that doesn’t require your credit card. After having registered, we see our dashboard. It’s great that Shopify takes you by the hand and gives you hints regarding what to do next. Normally, you would start by picking and modifying your layout. Of course, you could also start immediately by adding new products. Let’s now take a look at the theme. Here we see our active theme. It looks like this. As you can see, we have already set up a little online store that sells vintage postcards and envelopes. Let’s now go back to the editor. Under “Theme Settings,” you can adapt your layout without any programming skills. You see the result in the preview. In case you don’t like the theme, no problem! Visit the Theme Store and pick another one. Provided you or your programmer knows how to code the “Liquid” language, you can also create your very own theme. Before we add our first product, take a look at some general settings. First, we inspect the checkout. As expected, here you find everything related to the checkout process. You lay down the means of payment, decide if customers need an account to buy a product, set the rules for order processing and give other information, such as “Terms of service” and more. Let’s now head to the shipping settings. Here you can define your shipping rates worldwide or for each country individually based on order price or weight. It’s also possible to calculate the costs with a carrier or fulfillment/dropship service. Finally, let’s have a brief look at taxes. The tax rates are added automatically when you add a shipping destination. Of course, it is possible to change the rate with a tax override as well. Enough preparations. Let’s add a product. Under “Products” we see a list of our existing products. In the upper right corner, we can “Add a product.” Since this process is quite self-explanatory, we’ll show you the settings on an existing example. Give your product a name and a description. It works like a simple text editor. If you want, you can add a “Type” and a “Vendor.” Of course you can also add variants so you don’t need to add the same product over and over again. Upload your images and decide if you want to add your product to a collection. Tags can help your customers find similar products. Very important: don’t forget to set your search engine settings for higher rankings. Last but not least, save everything. This is what our product looks like. Nice, huh?! Before you launch your online shop, you can do some test orders. If you have received a new order, you will be notified. That’s what it looks like. By clicking on the order, Shopify provides you with detailed information of the customer and the current state of the order. Also, very powerful is the Shopify App Store. For instance, the site-wide contact button you see here is from the app store. There are plenty more useful apps available for free. Similar to a website builder, Shopify also features a blog with all the bells and whistles. A blog is essential for a content marketing strategy in order to pull in search engine traffic. Keep this in mind when deciding on an e-commerce platform. Here you would fill in your blog posts. Add a picture, some tags, and all the other typical stuff you’d expect in a blog. You can also edit comments in your blog. Here’s the result. Shopify makes selling online an easy task. Beginners won’t have to face a programming language barrier and pros have the possibility of creating a tailor-made web store. The dashboard is structured logically and that makes working really smooth. Even if you don’t understand every last feature in detail, it’s easy to understand the big picture. Either way, there is a big help forum with tutorials and even telephone support available. Of course, all this quality has its price. You could say it’s quite expensive compared to other online stores, but we think it’s justified. Shopify provides you with all the tools you need set up a successful online store. The rest is up to you! If you want to know more about Shopify, please go to our detailed Shopify review. And if you want to find more information about different online shop providers, please make sure to check out WebsiteToolTester.com. We hope you found this video useful. We would be very happy if you would like it on Facebook or YouTube! Thank you!

25 thoughts on “Shopify Review: Pros and Cons of the Store Builder

  1. I am looking to make an e-commerce website in which 30% of the total price goes to charitable foundations or NGO's in which the buyer can choose from a range of hundreds of options to which organisation they want to send 30% of the final price. I am currently using wix.com for my websites but it doesn't allow me for those options. Can you give me your suggestion in which platform I could perform this or do I need to go full Pro hiring a programmer?

  2. @Gonzalo Pantoja Hi! We don't know if this is possible with Shopify. Check the 14-day free trial. For WordPress exist many NGO templates on platforms like Themeforest. Maybe this is a better approach. We have a WordPress guide here: http://www.websitetooltester.com/en/website-with-wordpress/

  3. Hi! I added few items but doesnt show me on the page if my item is visible or not! I do not see any option for this issue! 🙁

  4. Im really pleased with Shopify so far. Im wondering if you guys have any suggestions for bookkeeping solutions?? Anything that you current shopify users find works well?

  5. Hi +Sam Smith. We've never tested bookkeeping apps. However, we know some users like to integrate Xero & QuickBooks to Shopify; but they are a bit expensive. Please find more information here: http://www.websitetooltester.com/go/shopify-quickbooks-and-xero-integration

  6. does shopify work like a regular website or just a store? for instance, a squarespace website has a store vs shopify. Why would anyone go to a shopify store without first clicking off of a content website?

  7. This was really more of 'an introduction to shopify' rather than an actual review. I'd love to see you compare it to other platforms, list pros and cons and such.

  8. Thank You, WebsiteToolTester, is Shopify at Top #1 Your ranking list of E-Commerce for the Price & Service or is there a greater System balance existing some other plattform, is there alternative level right now?

  9. Maybe mention that you cannot set an individual item's shipping cost. It has to be by region. Tough to deal with when dropshipping items from all over the world. (ex. from aliexpress, every supplier has their special rates and epacket rates that cannot be passed on to your customers.)

  10. I prefer to use Opencart rather to pay $30 monthly + %2 commissions!!
    They have cool extensions and module

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