April 8, 2020
Secrets to Making $2 Million with Facebook and Dropshipping (w/ Adrian Morrison)

Secrets to Making $2 Million with Facebook and Dropshipping (w/ Adrian Morrison)


Speaker 1: Hey guys. In this video, you’re going to learn the secrets
to creating Facebook ads that can earn over a million dollars in a single year with drop
shipping. Yesterday, I recorded this live with millionaire
drop shipper Adrian Morrison. Unfortunately, I had some technical issues
with my microphone, so I’ve had to re-record my parts. A lot of people were actually typing into
the chat box, “Is this live? Is this recorded?” Well, yes it was live. Unfortunately these things happen. For those of you that don’t know, Adrian is
actually a Facebook ninja. His main drop shipping store has earned over
five million dollars over its lifetime, and in its best year, it did over two million
dollars. In our interview, he discussed what he does
differently with his stores that allow him to earn millions of dollars. What makes his ads different from drop shippers
out there that are struggling to make a profit? What does he do that makes him so successful? All right. So the first question that I asked Adrian
in this interview are what big mistakes does he see new drop shippers make when they are
selecting targeting options for their Facebook ads? The second part of that question that I asked
him, is what does he do differently with his ad targeting that, of course, allows him to
be so successful? I’m going to switch over to our interview
now so that you can see his answer. Adrian Morrison: Some of the common mistakes
that I see people making when they’re targeting their Facebook ads is they skip step number
one. All right? A lot of people jump straight to step number
two or three. We all know that you’ve got to start at step
one. That’s precise targeting. When you’re going on Facebook, and you’re
targeting your ads, you’ve got to make sure that you’re hitting the people that are most
passionate about the niche or the product that you’re marketing to. In other words, if you’re targeting in the
dog niche, you can’t just go to Facebook, and target dogs, right? Because, you’re going to hit so many people,
it’s unbelievable, a lot of them that really aren’t interested in dog products. You’ve got to go in, and you’ve got to find
those very precise interests that Facebook has available to us. Like one little tip I’ll give you is there
are tons of massive, for instance, dog shelters, and dog rescues that show up as keywords. If you think about it, somebody that’s interested
in a dog rescue is very passionate about that niche. See that’s a very precise keyword. That is the biggest mistake that I see people
making, is they just go in and type in some big massive interest, and their ad doesn’t
line up with the targeting that they’re hitting, so it under-performs. It’s amazing because when I discovered that
myself, my ads really started taking off so much faster. Speaker 1: The next question that I asked
Adrian was this. Firstly, what big mistakes do you see new
drop shippers make when they are selecting images, and videos to use with their Facebook
ads? Secondly, what do you do differently? How do you select images, and videos that
are going to make the customer think, “Wow, I really want this.” Here is what he said. Adrian Morrison: It’s a great question. I’ll give you both answers. One of the biggest mistakes I see people making
when they’re choosing images or videos is they just go in. Like let’s say they go to AliExpress because
they’re drop shipping an item from there, and they just grab and save that image and
put it in their ad. With all the stuff that’s in the Facebook
news feed, imagine how fast people are scrolling through the news feed. It’s imperative that you have a very high
quality image, and something that really sticks out. Something that has a bit of a wow factor to
it. We always try to do a couple of things. Number one is we want the image, the product
that we’re advertising in our image or video, we want it to be zoomed in to that product,
extremely zoomed in. These will take up almost the entire photo
or video so people can get a very clear image, or idea of what the product looks like. The second thing that we like to do in our
video and image ads is put a bright colored little bar, it could be a black bar with neon
letters, or a yellow bar with black letters at the bottom and the top. It really gets people’s attention, and increases
our click through rates. Another thing that we do, especially videos,
is people think that you have to have this crazy production video, have a super high
quality video to get a bunch of views, and conversions, but that’s not true. What we do is we take our images, and we create
a slideshow video. All it does is it basically shows the front,
the side, the back, or different angles of the product that we’re marketing in very high
quality images. That converts very well for us. We’re not going in and doing these crazy high
production videos like a lot of people assume. We’re actually just keeping it very, very
simple. But that’s another big mistake that people
make, is they over complicate things. Facebook isn’t television. You’re not trying to have these fancy advertisements. You need to keep it simple, keep it clear,
and show the user what it is that they’re purchasing, and what the benefits are, and
it should convert. Speaker 1: All right. My third question was, what techniques do
you use when writing your ad copy to encourage users to engage with your ads and click on
them? Here is what he said. Adrian Morrison: All right. You’re totally right. When it comes to ad copy, it is important. The image is the most important thing. But knowing people, they’re going to be the
people that read the ad. It’s important that in the ad, you mentioned
the benefits rather than the features. So many people, they talk about the features
of a product. They’ll just do little dotted list of, “All
right, this product has X, it has Y, and it has Z.” But why are those things important? Right? It’s imperative that you start touching on
people’s either their fears, or their passions, right? One of the two. Why would somebody buy a safety collar for
their dog? Because, they’re worried about losing their
pet, or they’re worried about their pet getting hit in the street or something, right? Those are things that you want to say. This is why this safety collar is important,
and this is why your dog needs this. That’s something that really makes them think
like, “Not only is this a cool item, but there is a massive benefit, and a reason as to why
I need this product.” We don’t do these crazy long copy ads. We keep them very short, and very sweet. You need to hit the niche, right? You need to talk to your customer, not at
them, and you need to give them a reason as to why they need to convert. There’s two ways we do that. Number one is we talk to them about the benefit
of the product, not the feature. The second thing is, is we have various strategies
that allow us to create those impulse purchases, to create those people that they see it and
go, “I’ve got to have this right now.” By using different types of our techniques,
like different sales, different coupons, even offering the product for free on the front
end. There’s a lot of different techniques that
we implement into our ads to test conversions. One of the biggest things is the cheaper the
product is on the front end, the more traffic you’re going to get, the more conversions
you’re going to get. The real key is what do you do on the back
after you generate all that traffic to increase your revenue, and increase your sales? Speaker 1: All right. So my fourth question was this; what are some
of the common reasons that people fail to get clicks on their ads? I asked this question because [inaudible 00:08:17]
we had a poll recently, and in it, I asked people; what are the parts of drop shipping
that they are struggling the most with. By far, the most common answer was ads. On the comments of their poll, there were
several people that said that they were running ads, but failing to get any clicks, and they
were finding this very disheartening. Here was Adrian’s advice for them. Adrian Morrison: Listen, the biggest mistake
that I see 99.9% of all marketers make, that could be e-commerce, it could be digital marketing,
just all marketers in general that start out is they go find a product, or a service that
they think is really cool. They say, “This is amazing.” At, for instance, “I love this toy car because
I love Mercedes. So I’m going to sell it, and I’m going to
become a millionaire.” Then I go write an ad about something that
nobody really cares about, nobody wants. I’m not going to generate sales. A lot of people don’t realize they’re not
selling themselves, they’re selling everybody else in the world. So rule number one, if you have ads that aren’t
converting, or ads even more so that aren’t getting clicks, it’s because you’re promoting
something that either is played out. Like, let’s say fidget spinner era. That was a trend. It’s not an evergreen niche, or you’re just
simply promoting something that nobody likes, and nobody wants. Rule number one about marketing, and getting
traffic is nobody cares what you think, nobody cares what you like. And, your passion, I’m sorry to say it, but
it’s not always your profit. Other people’s passion is your profit. So if you’re struggling to get clicks, you
need to switch up the product that you’re marketing most likely, or you need to look
at your image, because a lot of people that are marketing on Facebook that are not generating
clicks, they have terrible images that don’t capture people’s attention. Like I said earlier, people are scrolling,
or they’re going through their phone like this, really fast. The images is a very important piece of the
puzzle. So we always will test our images and make
sure we have high quality images for sure. Speaker 1: All right. So my fifth question for Adrian was this;
why is it that there are some people out there that run ads, get clicks on it, but fail to
get as many sales as they would like? What can people do to increase the conversions
that they get from the clicks? Again, I asked this because several people
said in their poll that this is a challenge for them. Here is the advice that he gave. Adrian Morrison: Yes, okay. So there is a couple of reasons for why you
may not be getting sales. Number one is you’re getting the traffic to
the product, but when people get there, your e-commerce store, your website, it doesn’t
look trustworthy, right? So you’ve got to have a pretty nice looking
store. Now, the platform that I use with Shopify,
it makes everything very simple and very pretty. But you’ve got people that throw just terrible
quality images on their store, and that kills conversions. Or they’ll have a store with a really crappy
logo. These are all simple common sense things. But you would not believe how many people
put out a store and put minimal effort into it, and think that, “Hey, this looks good
enough for me, so it’s going to generate sales.” It doesn’t work like that. If you’re getting clicks, and not sales, take
a look at the quality, and the appearance of your store because trust and credibility
are very important when it comes to online sales. You have to look like a real brand, right? That’s one of the big trust factor keys, is
looking like you have a quality brand. Second thing is, you might be selling the
item that you’re offering for too much money. I mean, if they get there, and they’re interested
in the product, but they’re not buying, they clicked because they’re interested, right? But they’re not buying, it’s because of the
price, or it’s because they do not trust you. So we have lots of trust badges on our site. Very high quality images. We make sure that we have all of the things,
like the “Contact Us” button. We even have a button at the top that says,
“Order Look Up”. So people can see, “All right, if I buy from
this person, I’m going to be able to track my order. I’m going to be able to email them, and ask
them questions, and of course these trust badges make me feel safe and secure with my
purchase.” Those are all little things that we add to
our store that increase the conversion rates, and also could make or break whether you get
a customer or not in the first place. Speaker 1: My sixth question for Adrian was
this; how can new drop shippers compete with experienced ones like him? Because, you see, the longer that you run
a Facebook ad, the more data that Facebook clicks for it. The more data that Facebook gathers from it,
the more efficient they make that ad, and the more money you generate from it. That precedes a problem, doesn’t it, for new
drop shippers because they haven’t had the time to generate as much data as he has. How can new drop shippers compete with him? I also asked Adrian if any of his students,
and his drop shipping coaching program, ESA, have had success despite being new drop shippers
so that we can look at them as a potential case study. Here is what Adrian said. Adrian Morrison: Yeah, sure. Touching on the competition; on Facebook,
there is no such thing as competition. There’s just not. It’s not Google where there is a position
number one, and a position number two, and he or she who is at the top gets all the traffic. Nobody can afford all of the traffic on Facebook. So what that means is, is your ad regardless
is that if you’re new or you’re a veteran of it like me, your ad is always number one,
it’s always showing up for somebody somewhere at all times, right? That’s what a lot of beginners need to understand. You haven’t missed the boat. The other big stores aren’t really going to
take anything from you because there’s too much traffic for any person to get all of,
or various people to get all of. In terms of your Facebook pixel, that definitely
plays a role in your continued success in terms of your profit margins getting better
and all that stuff. But at the end of the day, I wanted to test
things myself. All right? Am I just doing great because I’ve got an
older Facebook account, and lots of data? I went and I started a brand spanking new
Facebook account. I don’t know, maybe it was like eight months
ago, six months ago or so. The ads that we wrote performed just as good
in that ad account out of the gate. I debunked that a little bit, and it’s because
we have good ad copy, we have good images, we have unique products. We’re not pushing stupid stuff, we’re pushing
stuff that people are very passionate about. Like you mentioned, new people getting started
that have had a lot of success, one of our success students got started with his dad. His name is PJ Zaphra. He has never, literally never done anything
at all in the e-commerce sphere. Over this last year, they’ve generated $800,000
in revenue. He just hit me up the other day, and said
that they should crack a million by the end of this month. They had no clue what they were doing, had
no experience with Facebook ads. But what they did do is they worked smart
instead of hard, right? They found passion products, and they got
high quality images. They did the small little things that make
all the difference in the world, and they started at step one in the four phases of
targeting on Facebook, which is precise, mega precise targeting. Then they started scaling from there. It’s amazing when I see stuff like that happen
because it just proves that it’s not too late. There is always, always opportunity on the
internet. Be it on Facebook, or anywhere else. So when I hear people have excuses like that,
it’s really just them getting in their own way. Plenty of opportunity, and it’s simple to
get started especially if your goal … You shouldn’t have a goal to make a million dollars
a month out of the gate, or 100K a month out of the gate. Your first goal is just simply to make more
money than you’re making right now, and then each month, step that up. That’s the smart way to do things. Speaker 1: Now those were the questions that
I asked him. But we also took questions from the audience,
and some of them were pretty interesting. One of them was on Chinese tariffs. I suspect that you would want to listen to
that answer. By the way if you are watching this video
right now, and you are really enjoying the training that Adrian is providing, then you
should be sure to sign up for our free webinar that we are running on Saturday April 14th
at 5 p.m eastern. In that video we are going to be going through
the step by step processes that Adrian uses to create, and run stores that can earn up
to $20,000 in a single day. If you would like to sign up for that webinar,
you will find a link on how to do so in the video description below. Please note, registration is essential. We are not going to be streaming it on YouTube. Yes we took some interesting questions from
the audience. The first question that we took was this;
Does the free, just pay shipping model still work? Actually he gave an awesome tip that I plan
to start implementing in my stores. Here is what he said. Adrian Morrison: I love it. I mean, I’ve been teaching it for a long time,
and using it myself too. The thing is, is that, there’s just so many
people that talk about the model, and there’s all these people that don’t actually do it,
that sometimes say negative things about it. Here’s the thing though. The most powerful word in the world for marketers
to be able to use is free. Nothing will ever trump the word free when
it comes to marketing. What you want to do as an e-commerce marketer,
is you want to get attention, then you want to get traffic, and then you want to get conversions. Free gets the attention, right? A passion product gets the traffic, and then
having a good deal, and a good looking brand in store is what generates the conversions. Now, that being said, the free plus shipping
model isn’t something that should just simply be, “Oh, everything on your store is free.” No. As a matter of fact, on my store, the one
we do free plus shipping on, you cannot find any products that are free on the surface. They’re all hidden. Because when I get somebody that comes to
my store, I want them to see expensive stuff, right? I want them to see stuff that’s $80 and $90,
so the free stuff looks like a really, really good deal. It builds a lot of credibility, and a lot
of trust. A lot of people have done the free plus shipping
model the wrong way. If you do it the right way it creates boat
loads of traffic, boat loads of sales. Now, it might not be mega profitable, that’s
why in our business we created something called, I’ve always called it the profit accelerator. We get the free plus shipping sales in, and
then we immediately have a funnel that starts selling them higher ticket items. All the way up to about $120. Using that we’ve had one person come to our
store, I was looking yesterday, one lady has come to our store 20 times. She was a free plus shipping buyer. She’s come back 20 times since then, and spent
upwards of $550. The key is understanding what to do after
you get the free plus shipping sale. Speaker 1: Second question that we took from
the check box was about the Chinese tariffs that are being introduced in the United states. How are they going to impact drop shippers? Adrian gave an answer. Now, I actually had my own thoughts on this,
and I will be talking about it after I show you what he said. Adrian Morrison: In my business I’m always
just focused on today, right? For so many years people have been saying,
“All these stuff from China, and tear ups, and taxes, and all these are going to ruin
everything.” I don’t think that it is. Well, some things maybe change in the future,
possibly, but that’s internet marketing. That’s business in general. There’s always going to be things that come
up, there’s always going to be challenges. I’m certainly not worried about it, because
at the end of the day I know that with the strategies that we’re using on our store,
when we get a customer in, even if maybe prices are a little bit higher from taxes, and tear
ups, and stuff like that, we have a whole model where we start taking that one customer
to increase their lifetime value to hundreds of dollars. I’m not worried about it at all. Who knows what will happen, right? I just try to focus on my business everyday,
and worry about that, and making money today, and tomorrow, and not let fear of that type
of stuff keep me from making moves. Speaker 1: Now, as I said, I have an opinion
on this issue, which I did talk about on the live stream. That is, yes while this Chinese TERA fishing
may sound scary, it’s not actually impacting the types of items that drop shippers are
importing. I don’t think that we need to be worried about
it, but I did really like Adrian’s editorate. I think it’s a great one to take. Here is the next question from the audience;
Does Adrian use virtual assistance? I’m going switch back, and show you Adrian’s
answer. Adrian Morrison: Yes. When we first started I did everything myself. One day I sat down, and I said, “I’m launching
a Shopified store.” I was at the beach with my family when I discovered
Shopify, and I was like, “This is so freaking awesome.” Because, I’m not good at building websites,
and all that stuff, and I ran up, and I launched my store in about, I don’t know, 45 minutes. First month I did everything myself. Second, third, fourth month I did everything
myself. But once we started those really big days,
and lots of volume, especially with the free plus shipping model, which brought lots of
volume, we definitely started using virtual assistance to handle a lot of stuff like putting
products on the website, or launching print on demand items, which we do a boat load of
print on demand now as well via drop shipping. We even have some that do customer service
for us now as well. Because, my main goal is to focus on launching
Facebook ads, and finding winning products that convert. All the other tedious stuff I don’t want to
do anymore. I did it out of the gate, because I wanted
to understand how it was done. It was actually all quite simple, but I don’t
want it to be my daily routine, to have to go list the product on my Shopify store. I would rather launch the Facebook ad. Speaker 1: Here was the most asked question
from the audience, and that is, “Is the print on demand thesis model still a good one?” I knew that Adrian would have some thoughts
on this issue. Here is what he said. Adrian Morrison: Yes. I love it. I love it. I love print on demand. Before I ever started drop shipping from AliExpress,
I was selling insane amounts of print on demand t-shirts from platforms. When I discovered that I could literally connect
print on demand companies to my Shopified store, and do the same thing, I saw the opportunity
to be unique, right? I love getting people in with the AliExpress
product like a free plus shipping product, or a tactical gear product from AliExpress,
and then immediately I know what niche they’re interested in. We’ve sold probably like $500,000 worth of
pillow covers with the ugliest printed stuff on them you could imagine. We’ve sold leggings that are 70 to $80 dollars,
print on demand leggings on our stores. Well, and that’s one of the ways that we ascend
a lot of our customers. We get these passionate niches, and we promote
an AliExpress item, we get them in, and then we start ascending them, or accelerating them
to hire to guide on a lot of those items, or print on demand. By the way there are some great print on demand
companies that are in the U.S, and outside of the U.S that have extremely cheap prices,
and unique products. It’s one of the ways that we really differentiate
ourselves from just your typical store that sells the same old, same old. Okay. I love testing a lot of products. I call that rapid testing. Even when we have winning products, we’re
always rapidly testing new products. I don’t think it’s normal to test more than
10 products, and not find a winner. I mean, you shouldn’t be testing like 20,
30, 40 products, and not finding winners. That just means that you don’t know what you’re
doing when it comes to writing the Facebook ads. You might need to fix your targeting, or the
ad, or maybe it’s even your store. A big mistake that people make when it comes
to testing is A, they spend too much money. They get emotionally attached to the product,
and that scares them from testing more. They start out with like a 30 dollar, 40,
50 dollar at a budget, and that’s terrible. You should start out with a five dollar budget,
let your ad run for three to four days, and you can start looking at metrics like, are
you getting engagement, shares, likes, comments, and/or sales. It’s a really good indicator if you should
let the ad continue on, because the second mistake people make is they cut their ads
off too early. Because as your ad runs on Facebook, if it’s
getting engagement, Facebook will automatically optimize it, and increase the potential for
sales, right? On that ad. Don’t get emotionally attached. No one to kill the ad. Just try to choose passionate products, and
not just really random, played out stuff. But always be testing. Speaker 1: There you go guys. I am so sorry about the audio issues on my
side, and having to re-record it, but I really appreciated everyone who came out, and supported
us live. Yes, on Saturday April 14th at 5 p.m eastern
we are running a live webinar, and don’t worry there will not be any audio issues this time,
and that webinar Adrian is going to teach us his step by step method for creating drop
shipping stores that can earn up to $20,000 in a single day. Yes, he will be reverse engineering it for
us live on the webinar. Registration is essential, because we will
not be streaming it on YouTube. If you would like to go and register for it
now, simply click on the link in the video description below.

11 thoughts on “Secrets to Making $2 Million with Facebook and Dropshipping (w/ Adrian Morrison)

  1. Sarah I learn so much from you and I find you to be the most genuine and honest person in this trade. I trust you. Hope you are feeling better… I live in Canada lol why didnt you call us girl! 😉 God bless you Sarah and thank you. You are not obligated to do this for us and yet you do. God be with you hon. <3

  2. Hey Adrian, Niche a has an E on the end, making it pronounced n'EE'ch, not n'i'tch, thanks for all the advise though 🙂

  3. Hi Sarah… love the content of this interview. I'm just curious about that "profit accelerator" that Adrian said. Do you have any samples on that? also is it okay to ask for the name of Adrian's store? Thanks!

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