December 9, 2019
seanwes tv 130: Do You Really Need a Website? Why You Must Build Your Own Platform

seanwes tv 130: Do You Really Need a Website? Why You Must Build Your Own Platform

Hey, it’s Sean McCabe with seanwes tv. Do
you really need a website? Do you really need your own domain and a place to call home?
With platforms like Facebook trying to be your home and creating systems, and services,
that basically fulfill all of your business needs, why should you have your own website?
Well, let’s first talk about what platforms like Facebook are offering and will be offering
in the future. Facebook is going to be much more than just
a platform where you deliver a message to your customer or deliver a message to your
audience. It’s going to be an eCommerce platform, meaning you can sell your products right there
on your Facebook page and people can buy them in just a single click. It’s going to be just like
Amazon. See, Facebook has your information. They have your address, they have your credit
card, and they’re going to make it to where you can buy something super easily and get
it delivered to you. Even if they don’t have that information, they’re about to. As soon
as you make one purchase, they have your address. They have your credit card and they’ll make
it easier and easier to buy things in the future. As a business owner, what’s enticing about
this is you don’t have to build the system. Facebook already has the eCommerce platform,
they already have the website. You don’t have to do any work and you can start selling—you
can start selling products to your audience. Now, because Facebook has their address, because
Facebook has their credit card, it’s very easy for people to buy. And because it’s easy,
people will buy more, which means more sales and more money for you. Of course, Facebook
will take a small cut of this, but if you’re willing to give that up, you could sell a lot. Now,
all of this has yet to happen, but I guarantee that it will. Facebook wants to be that middle
man. They want to be in the middle of the transaction where they can take a cut. They
want to be the place where things are bought and sold. They’re going to provide those systems
to you, they’re going to provide the platform to you, which means you get to sell things
without doing any of the work. It sounds really enticing, but why would you not want to do
this? First of all, you lose a cut to Facebook. That’s part of the reality. The other thing
is: where do people go to find you? That’s a question you need to ask yourself. Where
is your home? Where is your website? Where do people go to find you? Where do they go
to buy from you? You need to know this because you need to tell people and you need to point
them. Now, if that home is Facebook, or whatever platform you’re using—right now we’re conjecturing
about Facebook. This is the future of Facebook but that’s only one example. There’s a lot
of platforms where you’re going to be able to sell—platforms that are not your own website,
platforms that you don’t control. Meaning you don’t set the rules. Meaning when these
platforms change the game on you, you’re screwed. The only place you can control is your platform. When you build your home on someone else’s
platform, you’re at their mercy. You’re at the mercy of their long-game, their end-game.
They’re trying to close the deal. They want to keep people on their own platform. When
you sell on places like Amazon, you don’t get the customer data. You don’t get the email
addresses, which means you can’t follow up. If you’re smart, you know that the most amount
of revenue is going to come from the lifetime value of the customer—that repeat business.
How are you going to get repeat business if you can’t stay in touch? If you can’t continue
the relationship? If you don’t have their email? If you’re short-sighted, you’re only
thinking about the fact that on your own platform, you might sell less than you would on someone
else’s platform. The problem is if you compare, let’s say, 10 sales on Facebook’s platform
to only 2 sales on your own, what you have that you don’t on Facebook is the customer data.
You have their email, which means you’re able to follow up with them and potentially sell
more or sell higher-tiered items. The customer lifetime value is greater and the depth of
your engagement with this customer is also greater. When you consider the big picture,
you may sell fewer on your own platform but you’ll have a greater depth and a greater
customer lifetime value without all of the risk associated with being on someone else’s
platform. You don’t have to worry—you don’t have to lose sleep at night being concerned
that they could change the game on you. I’ve been on other peoples’ platforms before and
they’ve changed the game. They made it to where I couldn’t change the price. They
locked me in. They started sending out discounts to people when I didn’t want them. I couldn’t
control that. I couldn’t control the experience. You have to control that experience to make
sure people have a good brand perception of you, to make sure they’re going to be repeat
buyers, not just that one time. I hope this video encourages you not to be short-sighted
and to see the importance of building your own platform, creating your own website, and
a place to call home that you can point people to.

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