August 23, 2019
Sacramento Businesses Turning To E-Commerce Model To Stay Competitive

Sacramento Businesses Turning To E-Commerce Model To Stay Competitive


AIRED. THEY SAY HE DISAPPEARED LEAVING HIS EX-WIFE AND CHILDREN IN STOCKTON. THE ATTORNEY SAYS HE IS NOT THE SAME MAN. IT IS KNOWN AS THE SECOND BIGGEST DAY AFTER BLACK FRIDAY, AMAZON PRIME DAY AND THEY ARE EXPECTING HALF $1 BILLION TO BE GENERATED IN SALES. FINANCIAL EXPERTS SAY MORE PEOPLE ARE TURNING TO ONLINE RETAILERS. WE SEE THIS TREND ALL ACROSS THE WORLD AND WE WANT TO KNOW HOW THIS IS AFFECTING LOCAL BUSINESSES. ANGELA JOINS US FROM OUR NEWSROOM. SHE HAS MORE ON A BUSINESS THAT IS SHUTTING DOWN AND REOPENING ONLINE. Reporter: THIS BUSINESSPERSON HAS BEEN FEELING THE CRUNCH WITH ONLINE SHOPPING AND AFTER 40 YEARS HE IS MAKING THE WORLD — MOVE INTO THE CYBER WORLD. THE COUNTDOWN IS ON FOR BRIAN McINTYRE AND HIS VICTORIAN ERA AFTER PICTURES. I’VE BEEN DOING THIS FOR 35 YEARS. Reporter: HE HAS FELT THE HEAT FROM THE ONLINE SHOPPING CRAZE. THEY CAN SIT AROUND IN THEIR PAJAMAS AND TAKE ORDERS ONLINE AND RUN A BUSINESS. Reporter: HE DECIDED HE SHOULD DO THE SAME THING AND TAKE HIS BUSINESS TO THE INTERNET. e-COMMERCE IS WHERE CUSTOMERS WANT TO GO. Reporter: EXPERTS SAY IN THE LAST YEAR MORE THAN 600 BUSINESSES IN SACRAMENTO REACHED OUT TO e-COMMERCE CONSULTANTS FOR ADVICE. IF WE DON’T ENGAGE IN THAT MARKET WE WILL LOSE OUT. THEY MAY NOT BE OLD TO COMPETE OR SURVIVE AGAINST DAYS LIKE TODAY. Reporter: JULY 12 IS KNOWN AS AMAZON PRIME DAY AND PRIME MEMBERS CAN TAKE PART IN ONLINE DEALS. IT IS FORCING A BOUTIQUE IN EAST SACRAMENTO TO VENTURE OUT OF THE TRADITIONAL BRICK AND MORTAR BUSINESS MODEL. WE HAVE BEEN PUTTING EMPHASIS ON SOCIAL MEDIA. Reporter: SHE BELIEVES MAKING THE MOVE INTO THE CYBER WORLD WILL BRING A NEW SOURCE OF REVENUE. A BITTERSWEET END TO THE ONLY WAY HE ENVISIONED DOING BUSINESS. I WILL MISS THE PEOPLE. Reporter: MAC THE ANTIQUE PLUMBER WILL CLOSE ITS STORES BY THE END OF THE SUMMER. HE TELLS ME HE IS NOT HAPPY ABOUT THE — USING THAT BACK LOSING THE HUMAN ELEMENT, BUT KNOWS IT IS THE RIGHT THING TO

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