April 8, 2020
PropBoxes Vlog 1: My New E Commerce Business Plan Unveiled

PropBoxes Vlog 1: My New E Commerce Business Plan Unveiled


Hi, happy Monday! This week I’m taking you behind the scenes of my own business and giving you a sneak peek into the new product line that I’ve been developing. The working title is PropBoxes, and I’m hoping to launch next year, in February 2018. I thought it’d be interesting to document the process for you here on the Spring Collective Blog Because I’ve been learning so much through this process that it seems like it’d be worth sharing. So… Here’s the big idea! I’m creating a line of social media prop styling kits for anyone who wants to elevate the imagery they post online. You’ll be able to choose from a range of visual identities that suit your own personal brand or your own personal aesthetic. So if you’re a minimalist and monochromatic kind of Instagrammer…. There’ll be a box for you. If you love a beachy vibe in your life… There’ll be a box for you. And if you cultivate an earthy and crafted mood… Then there’ll be a box for you. Whether you are a personal brand or you have your own company, you’ll be able to use these kits to help promote yourself or your stuff online. Inside each box there’ll be around 12 props curated from around the world to beautifully suit each style. That’s what I was looking for in Morocco last week, and I have found some incredible pieces made by local woodworkers, potters, and I even had some big bouncy tassels handmade. I can tell you that negotiating for those French was no small feat. I love them! So the concept doesn’t end there… The box itself will be printed on the inside and fold out into a mini photography studio that features two backdrops to help create incredible flat lays. I’m also writing two online courses at the moment. One will share tips and tricks for anyone who wants to take better photos for their personal Instagram using their iPhone, a digital camera whatever you have. The other is aimed brands and explains in great detail how to craft images that sell on your e-commerce site and across your social media. So that’s the plan… I’m creating a stunningly gorgeous social media styling prop box that features all the bits and pieces you need to style up the snaps of your daily latte, all packaged in a mini photography studio on the go, and served up with a concise how-to guide to help you do it all better. So where am I right now in the business sequence launch? Well, I have bought quite a bit from Morocco. And I have more samples in the post from some international vendors I used to use when I ran my design store in Brisbane, Australia. The content of the first round of boxes is starting to feel pretty organised and that’s been important to me because I’m a visual person and actually seeing the stuff coming in makes it feel real. I’ve also found a graphic designer, a packaging supplier, and worked out which courier service I plan to use so I’ll be able to ship across Canada and around the world. I’ll talk to you more about that in an upcoming post because its is a huge deal for all online retailers. Shipping costs are a massive issue in Canada – they’re even worse than in Australia where I ran my first online business – and holy moly, the Canada Post website gave me a nasty shock before I found some viable alternatives, so I’ll let you in on all that coming up pretty soon. I’ve also got an idea about price points but I want to take a few local shop owners out for a coffee over the next few weeks and pick their brains as to what they think of the idea and the pricing more particularly because getting that bit right is key as I plan to sell the boxes directly through my own e-commerce site (I think I’ll use Shopify) and also I want to wholesale them to selected retailers. My most pressing concern this week is to work with my graphic designer to get the logo and branding ready so the boxes can go into production and I can start building the website. So, the next time I talk to you about PropBoxes, I should be able to show you some more concrete examples of that, of how it’s all gonna look, of how the branding’s all gonna be… So I’m really excited to share that and yo see it myself, because I don’t know what she’s gonna come up with! So, have a very happy and productive week, and I will talk to you again on Monday. Byeee!

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