February 20, 2020
Principle #5: Third-party verification and measurement as a basic

Principle #5: Third-party verification and measurement as a basic


Third-party measurement and verification as a basic. Advertisers seek media inventory which is
viewable, fraud free and brand safe. Verification of whether these criteria have
been met should be received from an impartial third-party source.
We do not accept self-reported data.

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