October 15, 2019
Personalizing a Catalog with XMPie Cross Media Solutions

Personalizing a Catalog with XMPie Cross Media Solutions


[Music] design logic and data come together with XM pi to create personalized campaigns that include personalized catalogs websites and personalized offers an important part of creating a personalized catalog is creating a design that can vary from one recipient to the next based on personal information and business logic XM pi works within Adobe InDesign to create personalized print documents you create print is the XM PI plug into Adobe InDesign that allows you to personalize and preview the results let’s take a look at the norther land campaign in adobe indesign you can see the relevant images change based on personal data and past purchases XM pi software allows business logic to be programmed turning customer data into variability rules we’re now looking at the campaign flow pattern in Ex Empire circle software a cloud-based solution for planning and executing multi-channel campaigns in the circle workflow you can see all touch points in the norther land campaign let’s look at one example the campaign that was created for abraham garner here we see his personalized catalog cover inside the catalog we see his personalized offer the discount amount offered varies for each recipient based on the business rules Abraham can continue the interaction with the Norland brand by going from his catalog to a personalized website but more offers and coupons geared to him in this example we see that Abraham is interested in fishing which was determined from his past purchases of Northerly using personalised coupons and interactive websites consumers can interact with brands more and enter a digital dialogue tailored just to them solidifying the connection between the brand and its customers all along this campaign X Empire personal effects analytics captures and tracks all the results of the interactions customer have with the various touch points of the campaign things like which emails were opened which websites were visited all from the basis of a better targeted campaign in the next round of communications XM pie is another innovative software solution from Xerox helping marketers analyze consumer needs and by Counting to refine offers it will ultimately lead to a better return on investment you [Music]

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