April 8, 2020
Oracle Content Marketing – Eloqua Publisher Integration

Oracle Content Marketing – Eloqua Publisher Integration

Welcome to Oracle Marketing Cloud Help Center
Videos. In this video, we will cover the Eloqua publisher integration in Oracle Content Marketing. We will start by introducing what an Eloqua publisher is and how it can be used Next, we’ll setup and configure our own Eloqua publisher. And then finally, demonstrate how
the Eloqua publisher integration works. Let’s get started. Eloqua publishers allow marketers to automatically send content assets from Content Marketing
to Eloqua… once they have been approved through workflow. Once approved, the asset will be published to the selected Eloqua publisher, and the
publisher status will indicate the asset was published.
This allows marketers to automatically push through any changes to a content asset to
Eloqua in real time. Even if for example an asset was already published to Eloqua, and
inserted into an Eloqua landing page or email, any changes in Content Marketing, are immediately
reflected in Eloqua. Not only is this process fast, but this also helps prevent marketing
teams from having to perform manual republishing tasks. And more importantly, prevents creating
additional versions of the same content asset in the Eloqua Shared Content folder.
Once published to Eloqua, assets can be found within Shared Content, in a folder of your
choice. You might want to create multiple Shared Content
folders to store content, especially if you’re planning on having multiple Eloqua publishers.
One reason to have multiple publishers, is if you are publishing content for different
regions. In this scenario, content marketers could
create multiple Eloqua publishers intended for creating content for specific regions,
and map each publisher to a region specific folder where content is stored.
Now let’s setup an Eloqua publisher. To configure an Eloqua publisher, navigate
to Publish>Publishers. Click the drop-down and select Eloqua Publisher.
Click Add Publisher. Enter a descriptive name for the publisher.
Consider a name for your Eloqua publisher that is closely tied to the label of a production
folder in Eloqua. For example, you might name the publisher after a region, or name it according
to a specific campaign. I’ll name my Eloqua publisher “Eloqua
Publisher – North America”. The Eloqua linked account for this Eloqua
publisher is displayed. Click Change Eloqua Account to select a different Eloqua linked
account to associate to the Eloqua publisher. Note that if you only have one Eloqua linked
account, the publisher will automatically use that linked account. You must add another
account to be able to choose which account is associated with the publisher.
The Shared Content folder in Eloqua where your content assets will be published to is
displayed. Click the folder icon to view the existing folder structure within Eloqua. You
can then select an existing folder, or create a new folder to store content.
Select Active to enable this publisher. Click Save.
Now that I’ve created a new Eloqua publisher, I want to make sure that the appropriate Business
Units will have access to this new publisher. If your license is not configured for multiple
Business Units, contact your Account Manager. Navigate to Plan>Business Units.
I want my Eloqua publisher to be accessible by the North America Business Unit, so I’ll
select that Business Unit, enable the new publisher for them, and click Save.
Now that my new Eloqua publisher is accessible by the appropriate Business Units, I’m ready
to create content to be published to Eloqua. Now it’s time for a demonstration on how
the Eloqua publisher integration works. To create a new content asset, navigate to
Produce>Create Content. After creating the content asset, in the Content
Settings tab, click the Publish To drop-down and select the Eloqua publisher you just created.
Click Save. In the Content Asset Workflow tab, move the
asset through workflow. Review the asset’s Publish Status in the
content repository. After the Publisher Status has been updated to Published, you can review
the asset in Eloqua. In Eloqua, navigate to the marketing asset
you want to insert the Content Marketing asset into. I want to finish an existing landing
page, so I will click Assets>Landing Pages, and select the landing page I’ve already
created. Click Shared Content to open the Shared Content
Browser. Search for the content asset you published
earlier. Drag it onto the email or landing page asset…and click Save.
You now have an Eloqua marketing asset that contains content assets from your Content
Marketing instance. This concludes this tutorial on the Eloqua
Publisher integration in Content Marketing. Thank you for watching.

Leave a Reply

Your email address will not be published. Required fields are marked *