January 18, 2020
Online Marketing for LOCAL Business (How to use Digital Marketing to Grow your LOCAL business)

Online Marketing for LOCAL Business (How to use Digital Marketing to Grow your LOCAL business)


Do you want to start growing your local business
through low-budget online marketing strategies? Well, it’s more simple than you think. Watch this video to find out how you can better
attract local customers in your area using online marketing. Hi, guys. I’m Mallory Graham of mallorygraham.com. For marketing and small business advice, subscribe
to my channel and also hit the bell so you can get notified when I post a brand new video
every Tuesday. If you’ve been relying on the old ways of
marketing and realizing that they’re just not working for you anymore, by the end of
this video you’ll know five simple and affordable strategies that you can use to grow your local
business through online marketing. If you think it’s time to start using online
marketing to attract more local customers to your business, then keep on watching. The first strategy I have for you is to make
sure that you are making the most of and optimizing your Google listing. The reason you want to make sure that your
Google listing is up to date and optimized is because a lot of people are looking for
your business and trying to find your services exclusively on Google. A lot of people are typing their questions
into Google to find businesses like yours. And if you’re not on Google, then your competitors
are and customers are going to go to them instead of you. So, you want to make sure that you have either
claimed your business or you have submitted your business to Google so that they can send
you a postcard and you will have your listing up to date in no time. This is very easy to do. You just go to google.com/business and the
steps are right in front of you. When you submit your business information,
Google will send you a postcard to verify that your business is legitimate and that
you are actually where you say you are. If you guys are already on Google My Business,
then that’s great. Please share a link to your Google My Business
listing in the comments below, and that way I can go and check it out. My second strategy for you to attract more
local customers to your business is to utilize location keywords in your SEO. The reason you want to be using location keywords
throughout your website is this way Google will pick up on your keywords that are relevant
to the location where your target customers are searching. You want to make sure that you have the address
of your business in every single page of your website. The way that you can do this is simply by
putting the address in the footer of your website. You also want to have your location in your
contact page, your about page, and any other relevant pages that pertain to where you’re
located. Another way you can utilize location keywords
in your SEO is to optimize your page titles based on your location. For example, if you have a print shop out
of Toronto, you want to include Toronto in the page titles of as many pages that are
relevant to your location as possible. This will tell Google that your location is
that much more important to the search results because you’re putting it in the title of
your page. If you’re using a website builder or a platform
like WordPress, there are tons of plugins that can help you out with location-based
SEO or just SEO in general. The third strategy I have for you for attracting
more local customers to your business is to make sure that you have links on all of the
relevant chambers of commerce in your area. This will ensure that you are visible on other
websites that are relevant to the local business community. Generating links to your website from local
newspapers for events that you’re putting on or an article that you’ve asked them to
write or that you’ve contributed to in some way can not only really help your SEO in general,
but it can also really help how local customers can find you based on those locations settings
that Google reads so highly. If there are location-based Facebook groups
that your business can be a part of, participating in those groups can definitely affect the
backlink traffic that comes back to your website. The fourth strategy for attracting more local
customers to your business is through reviews. Reviews have become a major way that consumers
decide on whether to choose one business over another. The simplest way to generate more reviews
from your customers is to simply just ask them. Reviews are very important for attracting
customers to your business who haven’t been there before. Also, when they’re comparing you to a competitor
in your local area, your reviews are highly valuable and will determine whether they go
with your business or not. How many reviews do you have for your business? Please share how many reviews you have for
your local business in the comments below. You want to make sure that your customers
feel like they’re heard and appreciated for a positive review. So if someone leaves a positive review, you
want to be sure to thank them. And if someone leaves a negative review, you
want to be sure to deal with that problem and thank them for being honest, because that’s
not always an easy thing to do. My fifth strategy for attracting more local
customers to your small business is through Facebook ads. Facebook ads is a really powerful way to attract
local customers to your small business at a very affordable price. If you have any budget to work with, then
Facebook ads is definitely where I would put that money. Social media advertisements for local business
is a seriously underpriced opportunity that not enough small businesses take advantage
of. Have you tried using Facebook ads to attract
more local customers within your geographical area to your business? If you have, comment below with yes. If you haven’t, comment below with no. So now you know exactly how you could start
attracting more local customers to your business using online marketing. Are you wanting a more detailed understanding
of digital marketing? Well, I’ve created a step-by-step process
within my digital marketing guide that is available at the link below for free download. You liked this video, please let me know by
hitting the like button below. Subscribe. Comment with what you liked about it. Also, share it with your friends. Thank you for watching this video. I hope you have a great day, and I’ll see
you next time.

16 thoughts on “Online Marketing for LOCAL Business (How to use Digital Marketing to Grow your LOCAL business)

  1. How many reviews do you have on google? Please share your listing here 🙂 And have you tried Facebook Ads to attract local customers?

  2. asking for reviews I agree is valuable ! I always forget ,or am afraid to ask them ! great vid.!

  3. I know I don't have a local business – but with regard to reviews – do you suggest one site to concentrate on more than another (Yelp, Trip Advisor, Google, etc)? Thanks for all the tips!

  4. Mallory we have about 20 reviews on Google for our photography business and local marketing is our bread and butter. Love your videos

  5. That's a great piace of advice for marketers! I'll surely use it for my business! Thanks for sharing Mallory!

  6. https://kawartha-athletic-therapy-services.business.site/ 2 reviews so far. Check it out and let me know what you think! New post coming soon!

  7. Mobile device marketing is very important too. I found AdPeruser to be an interesting alternative that allows people to find your business easily when they are near your business. Doesn't require customers to use any social media apps or do Google searches, and the user's proximity to your location encourages them to visit your business now instead of considering a more distant competitor.

  8. Can you help me with this, please?
    I Recently I had some difficulties getting my follow-up emails delivered to the subscriber gmail inbox. I'm using AWeber at the moment and I recently inserted an spf record for AWeber. I thought that was the problem but it seams they still get delivered to the spam folder. You probably have a lot of subscribers in your list. What would be your solution if every email sent to gmail land in the subscriber'sspam box. I'm desperately looking for a solution to this. What do you recommend me to do? Right now I find myself being a bit stuck after this?

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