April 9, 2020
Naruby Schlenker, CMO, Co-Founder, Ordoro Inc.

Naruby Schlenker, CMO, Co-Founder, Ordoro Inc.


I’m originally from Caracas, Venezuela, and I moved to Austin in 2008 to go to McCombs (The University of Texas McCombs School of Business) for my MBA, and the city just grabbed me. It’s been a great fit, and I don’t see myself leaving anytime soon. So, when we came up with the name for Ordoro, all the co-founders, we could all say, were not necessarily native English speakers. But when we started sharing with friends, they would kind of get stuck at the “Ord” part because of a lot
of people have a hard time say it. we’d love it. Now it’s become part of our
company image so we keep it. Even though it’s hard to say, once you get it
right you don’t forget it. When the idea for Ordoro first started, we were thinking of doing
inventory optimization tool and when we started calling these merchants
and asking them “Would you be interested in optimizing your inventory? How much would you pay for it?” We found out that they could care
less — they couldn’t even get their orders out the door, had no idea how much inventory
they had on hand and we realized that the needs were
further down than where we thought they were. That was a key step in us identifying the pain and being able to start a company that fits a need. For people selling stuff online, Ordoro is a software that helps them print shipping labels, manage their orders, manage their inventory, connect to their suppliers. Basically, Ordoro picks up where their shopping cart drops off. And this is really important today because we see trends — people are selling, not just on their shopping cart. But they’re also selling on marketplaces like Amazon, eBay, and they need one central place to be able to connect all those channels, keep inventory in sync, and manage their orders. What I contribute to the Ordoro team is — it might sound cliché — but I really love connecting with people and that’s really uh… helped us in
building relationships with our partners, and I also think I’m pretty good at identifying skills in people, seeing what they’re really good at, and then leveraging that, which has really helped us build a great team. We just had an investor come and visit and get to know the team. He paid us the best compliment that anyone could pay us. He said, “You guys have an extremely strong team, very complimentary, and if this team can’t solve the problem that you’re trying to solve, I don’t know who can.” So that was definitely very, very… inspiring. What I think is special about Austin are the people in Austin. I’ve lived in other places in the U.S., and when I moved to Austin it was just very refreshing. Strangers talk to you on the street. It’s a lot more like my home country in Latin America. People are just more open and and have a really positive energy about them. The whole city has this positive energy that is a little bit addictive. I think that it’s going to be an even stronger tech hub than it is today. The other day was really exciting for me to see a billboard targeting startups, advertising to startups. I think we’re just going to keep seeing more and more of those billboards. But you know I truly hope that Austin keeps a little bit of that weirdness and small city feeling. As a woman in tech and in entrepreneurship, what I can do is provide support to other women that want to get in. This is a lot of fun. I don’t understand why more women are not doing it because it’s a blast.

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