April 7, 2020
My Instagram Strategy for 2020 (EXPOSED!)

My Instagram Strategy for 2020 (EXPOSED!)


I want to make sure that when people go on
my profile it’s like boom, the Vanessa Lau and if that ever gets shared, other people
are like, ah, that’s a Vanessa Lau content piece. [inaudible] what is up everyone welcome back to my channel,
the best place for new coaches, content creators and entrepreneurs. Now first things first,
I am so happy to be back in my home base, Vancouver, Canada and as you can see the backdrop
is finally in my new office and if you’ve been following me for a while, you know that
this has been a long time coming and I cannot wait to eventually share at my office with
you, but that will be another video. Anyways, I’m super excited for today’s video. The reason
why is because lately I’ve been thinking a lot about 2020 and I have a feeling a lot
of you guys are as well, but for me specifically, I’m thinking about my social media strategy
and again, even more specifically on Instagram because you guys know I’m the Instagram girl.
That’s why as I was thinking and brainstorming ways that I wanted to grow next year and things
that I want to do differently so I could stand out and get more traffic to my page. I figured I might as well share some of the
things that I’m implementing with you guys because I have a feeling you’re probably in
the same boat as me wanting to grow next year or even just in a place where you want some
pure inspiration on how to grow on social media, which is what I’m all about. That’s
why if you are interested in all of this, this video is going to be perfect for you,
but before we dive into this video, I have some important shout outs that I want to say,
so let’s get started. Before we dive into this week’s awesome video, we want to shout
out the comment and YouTube channel of the week. Thank you so much relieving these kinds
of messages onto last week’s video. Not only this, we also want to shout out the Instagram
story and profile of the week as well. Thank you again for shouting out our videos.
Now, if you’re watching this and you’re wondering how can I get featured in the next video,
it’s very simple. Number one, you could either leave a comment below on this video or you
can take a picture of this video and share it with your audience on Instagram. Just don’t
forget to tag me now. With that out of the way, let’s just dive right into this week’s
video. All right, welcome back. Let’s dive in. Dee. First thing that I want to share
with you guys, that’s something that I’m going to be implementing a lot more next year and
I’m already implementing now, is creating shareable content. And I talk a little bit
about this in this video right here. So definitely check that out so you can see the elaboration
of it. But basically I realized that with my current Instagram strategy, or at least
my Instagram strategy for 2018 it was very me focused. I really was trying to get my brand out there,
get people to understand what I’m all about, and that meant long form captions and a nice
picture of me, yada, yada, yada. And to be honest, the reason why I was doing that a
lot was because likes still mattered. And I was like, okay, well those get the most
likes. And every time I post a quote or every time I post something else, you know, it just
doesn’t get that many likes. But now that Instagram has removed likes, it’s honestly
have been so freaking liberating and I feel like I can take a lot more creative control
with my account and not really care about likes. Not that I cared about them that much
before, but still we’re human. I get it if you care about vanity metrics. And so that’s
why next year and even starting now, I’m creating more posts that are actually going to generate
more people sharing them. And so if you really think about it, people
aren’t really going to be sharing a photo of me, you know, they’re less likely to do
that. But if I post something like this, that’s going to get a lot more shares, a lot more
saves. And that’s kind of the KPI or the key performance indicator that I’m going to be
tracking for next year. How many shares is actually happening with my posts and the reason
why I’m really focused on creating these content pieces that are very share worthy is because
the more people that share my content, the more traffic that I’m going to get onto my
profile. And that’s kind of what I want. I want people to get to know my account. I want
people to get to know what I offer. So by doing that it’s going to get more eyeballs
onto my page. That’s why next year I’m definitely going
to be focused more on creating shareable content for my audience, but also for my audiences,
audiences, audiences as well. All right, so moving onto the next thing that I’m going
to be implementing for 2020 and again I’ve already started implementing now is basically
creating a more streamlined brand for myself. Now, if I reflect back on 2018 and 2019 when
I was on Instagram, I didn’t really have anything recognizably mine. So for example, I didn’t
have a specific thought that I was using or a specific color palette that I was using.
And I do want to emphasize that these things aren’t the most important, but for me at my
stage, I really want people to be able to see a piece of content of mine and be like,
ah, that is so Vanessa Lau. And I think that’s important because I want to create that brand
recognition. Now am I saying that this is important for
everyone? No, not at all. This is just a personal thing that I want to implement and this means
that when I’m creating that shareable content, I’m using my brand colors, I’m using my brand
font, I’m putting my brand logo on it. I really want to create content pieces that are very
recognizably mine. And I think that that’s important because when you’re on Instagram,
people are sharing things. There may be copying what you’re doing and everything like that,
but when you are very, very streamlined in how you present yourself online and it’s very
consistent, then people are going to be able to recognize you and your, you know, branding
a lot better. I think that was a very long winded answer, but basically I just want to
be more streamlined. I want to make sure that when people go on my profile, it’s like boom,
the Nessa Lao and if that ever gets shared, other people are like, ah, that’s a Vanessa
Lau content piece. Now earlier on in this video I did mention
the fact that Instagram was moving likes and some of you guys have been damning me asking
me how I feel about it and everything like that. And I think that’s interesting because
I live in Canada, so the likes have been removed for a while. But since it’s now hitting and
being implemented in the U S it’s like a new thing now. But for me, I’ve had some time
to digest, not having likes. And originally I was a little bit upset by it because I work
hard to create a very cultivated community and for that value metric to be taken away,
it’s just kinda like man. But I got over it and it honestly isn’t that big of a deal.
And if anything, I actually find it to be a lot more liberating. Even for me. Ever since
likes have been removed, I started to post more like real content and not necessarily
perfect curated pieces on my feet and I’m going to continue to do that in 2020 so basically
the next thing that I’m going to implement is I’m going to implement way more real and
raw photos of my day to day life in perfect photos of my not necessarily photos that are
professionally taken. Now does that mean that I’m not going to take
professionally taken photos? No. I actually really enjoy having those photo shoots and
having those type of photos on hand, but I do want to implement more photos that are
a little bit more authentic and not necessarily perfectly feed approved. This is a little
bit contradictory considering the fact that earlier on I was talking about wanting to
create more streamlined branding. Now I’m going to give you a preview of my feed. So
as you can see here, what I have planned is yes I have streamlined branding when it comes
to the shareable content. But for everything else it’s still, you know, my photos, whether
it’s professionally done or not professionally done. So when you actually look at the feed
in birds eye view, it’s still going to look very polished and again, having a polished
feed isn’t going to make you or break you, but it’s something that I like to have personally,
but anyways, all in all, what I’m trying to say is that ever since Instagram removed likes,
I am going to create more content that’s a little bit more relatable and not necessarily
always perfectly curated. Now, speaking of perfectly curated feeds,
the next thing that I’m going to be implementing next year is I’m going to do a less long form
at captions. Now, this doesn’t mean that I’m never going to do long form captions again.
I’m going to definitely be doing long form captions because I have a lot to say and I’m
not going to let long form captions versus short form captions stop me from giving the
value that I want to get. If it’s going to take me 500 characters to do it or a thousand
characters or five characters to do it, I’m going to do it. But the reason why I’m putting
this as my 2020 strategy is because back then I was a huge advocate for long form captions
and my entire feed is filled with long form captions. It might as well be a freaking book.
Now, the reason why I was a huge advocate for it is because back then nobody was doing
long form captions or not. A lot of people were. Instead people would
put a peach emoji and call it a day and that was so not valuable. But nowadays, now that
it’s a trend and now that everyone is recommending to do long form captions, everyone is doing
long form captions. It’s not as special anymore. Obviously don’t let any rule stop you from
giving the value that you want to give, but if you are put in a position where you feel
like you can’t put a one-liner of value because it’s not going to perform, if it’s not long
form captions, then I really highly advise you to drop that expectation for yourself
because that’s what I’m dropping in 2020 I’m not going to tell myself, okay, if it’s not
this long, then I shouldn’t post it. I have to deliver this much value in a post. I’m
not going to do that anymore because I found myself confined in that box and that’s why
I’m moving into 2020 you’re going to see a lot more, you know, shorter captions from
me and that’s going to be okay because that’s not what my feed always needs to have. So again, if you’re finding yourself feeling
like you need to always do long form captions, drop that in 2020 all right, moving onto the
next thing that I’m going to be implementing more in 2020 and that is I G T. V. now this
is a long time coming. I’ve always wanted to experiment with IGT V and actually a lot
of you guys DM me asking me for videos, but I GTV but I’m just kind of like, well I don’t
post IGT V so how can I do a video on something that I don’t really have that much experience?
And for me I realized it was a huge disservice to a lot of people of me not being on IgE
TV because I am the Instagram girl and it’s kind of ironic that the Instagram girl doesn’t
have GTV. So now that it’s been a full year of me being on YouTube and mastering YouTube,
I now feel ready to kind of dive into another type of platform vehicle, which is IGA TV. Now I’m don’t know if I’m going to be doing
unique content on HGTV. Maybe I might be doing a lot of repurposing, which is actually something
that I’m definitely implementing a lot in 2020 which is repurpose and content. And if
you’re interested in learning about content repurposing, visit this video right here.
Basically I am going to be experimenting with IGT V more and I’m really hoping that I can
do more videos for you guys about IgE TV because that’s something that I really haven’t talked
about a lot and if I’m going to position myself as a resource to you guys when it comes to
social media strategy on Instagram, I definitely want to challenge myself to use as many platforms
as possible and that’s kind of something that you’ll be seeing next year on my channel two
is me talking about other platforms other than just Instagram and just YouTube because
personally I’m going to be actually putting my fingers in more platforms come 2020 but
that can be for another video. Anyways, guys, those were the things that
I’m going to be personally implementing in my 2020 social media strategy for Instagram.
Please comment below and let me know which one you might be implementing, things that
you think are really great ideas or even your own strategies that you might be doing next
year. I’d love to hear more about it. Not only this. In the meantime, while you wait
for next week’s video, make sure that you also get a chance to download my blueprint
right here where I teach you how to turn your followers into clients. So if you’re ever
interested in starting a client based business and you really want to learn how to master
social media in a way where you can get more sales, make sure you download this blueprint.
Not only this, I post a lot of videos about social media, entrepreneurship, coaching,
all the likes of that. So make sure you check out these two videos that I have right here
as well as always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next video. Bye guys.

100 thoughts on “My Instagram Strategy for 2020 (EXPOSED!)

  1. What are some strategies YOU'LL be using in 2020!? Also.. ** DOWNLOAD THE FREE STEP-BY-STEP GUIDE TO TURN YOUR INSTAGRAM FOLLOWERS INTO CLIENTS ** https://www.bossgramacademy.com/blueprint

  2. Hey Vanessa. Great content! I have a question…My reach is expanding way more than before, but I don't get proportionally more followers. Is that normal? Or am I doing something wrong?
    I would really appreciate an answer! Love you♥️🥰🥰

  3. I like the less long caption idea because let's be honest in a photo-saturated platform like Instagram no one really dives into the captions 🙃

  4. I just saw your video and UR SO AMAZING!!!! 😍😍
    hope i can speak So professional and confident like you to grow my channel.

  5. Hey I have done everything updated the ig cleared cache still no add to story icon on my ig photos could anyone tell me how to fix this

  6. I am so excited to dive into more of your content! Your story is super inspiring and I am so excited to vamp up my Instagram and Social media. You Rock! <3 I am implementing the consistent color scheme and focusing on creating the organic growth I need to succeed.

  7. Is there anyone here who’s followed Vanessa (or other Youtubers) advice and REALLY start his/her business and grown in one year? I love this kind of video contents, but I’m a bit skeptical about the results, so I would like to read comments about people who’s really been successful and increased his/her followers from zero to thousand in one Thank you and thank Vanessa for your videos.

  8. i have an art account named @priyankapaints and now instagram algorithm victimized me and reach of my posts, i hope this video would help me out , thank you so much! 🙂

  9. You should hit up some modeling agencies if you haven’t already. You’re beautiful, you have a nice style, and You have the following and the influence to offer them something. That’ll open up a lot of doors for you

  10. At around 10:00 you touch on repurposing content. Very interested in hearing more about that because I do that now.
    But I know we also have to focus on revenue. And it seems it’s too easy to get caught up into creating content and getting views and comments, but can you tell us which platform has worked best for you for generating revenue/turning viewers into buyers? Thank you 🙏🏻

  11. i’m confused what do you mean by “likes are removed” does that mean that when you see a picture the like option is removed and you just look at it??

  12. OMG the long form caption point… I feel relieved because I was getting peeved thinking about "writing a book". Great tip… thanks for sharing, will be using some of them ESPECIALLY the shareable content.

  13. Hi! Thank you for telling us what your plans are. It really courage me to do something different too. I love your videos and I wish you all the best luck in the world. Happy New Year! XXX TheRealxLaura

  14. Typed 'Instagram' in the Search box, saw this video recommended among others, decided to watch.
    Thank you, for sharing, Vanessa!
    After typing this comment, I am going to SUBSCRIBE!
    Well done!
    Happy (early) New Year for 2020!
    May your year be blessed with an abundance of love, health and wealth! <3 <3 <3

  15. I love your uplifting videos. What editing software are you using? Thank you for educating everyone on how to grow.👍👍👍

  16. I think I'll be implementing the short post one and I've never tried ig TV too..also creating sharable content is another thing I'll be implementing.. My Instagram page @Harriet Owalla is purely on travel and you've taught me alot on rebranding to get more organic followers.. It's in your Chanel that I've actually found a solution. I think you are just God sent and I'll implement your ideas..much love from Kenya 🇰🇪🇰🇪🇰🇪🇰🇪

  17. lets us not be selfish and help each other as small youtubers to grow. This is how i gained subscribers and assist other youtubers too. Are you ready?

  18. hi
    can you please tell which video editing software you are using to make this video?
    is it adobe after effects, premier pro??

  19. Informative Video!
    So much information I had to keep pausing to take notes LOL!
    What program do you use to edit your YT videos?

  20. I was reading this article of how YouTube has changed due to content creators, and this is legit why everything is changing.

  21. fun fact, we don't care for the lengthy story time intro's to a youtube blog! Get to the point asap, we have sh*t to do

  22. Hey just stumbled upon your channel and I must say it’s amazing that I did.. But what on earth to do when people follow you thinking you will eventually follow back but well they again unfollow you … or in time people just decide to unfollow you .. what to do in such times..

  23. I love the idea of thinking about adding value in the caption, I usually just post like a little joke or something haha

  24. Love these tips! The one about shareable content really resonated with me. It makes sense…people won't share your selfie :p

  25. Any small youtubers want to support each other? Or any IGers want to follow? My IG is @loveladielikee been trying to gain for years on IG 😭

  26. Yes!!! It’s so liberating!! Usually all of my fitness posts get more likes but now that they’re taking it away I can post more photos that typically don’t do well but that I enjoy posting!!

  27. I know what I'm going to focus on: more pasta pictures. Everybody loves pasta, and if they don't… I'm just sorry for them!
    Ciaoooooo 💪💪🇮🇹🇮🇹

  28. I’m trying to gain momentum on my Instagram as a makeup artist and I just can’t get my posts out there. I do igtv as of very recently and it’s not really picking up. My posts used to do pretty well but lately I’m lucky to get 20 ish likes and Theodore comment. Please help!😭 🙏 x

  29. Okay, I might be late to the party, but what apps do you use for editing or do you have a video for that already?

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