September 19, 2019
Meet Dynamic Yield’s AI Powered Omnichannel Personalization Technology

Meet Dynamic Yield’s AI Powered Omnichannel Personalization Technology


(upbeat music) Dynamic Yield is an omnichannel
personalization platform, which means that it is
a platform that allows our customers to connect any data point about the users with an activation layer that allows them to launch experiences on any digital channel out there. It could be web, it could be
mobile, it could be email, and it could be through APIs, to
call centers and in-store. Customers use Dynamic Yield
using a two-step approach. Step one is connecting the dots. They connect all their data points, including the data which
we collect in realtime, and they allow their
marketing team to launch new experiences at scale and in realtime. – You know, the speed to
markets, are like the speed of implementation and seeing changes. Think about them and implementing them and then seeing them
live, very, very quickly. You know, that was really important, especially for us as a startup. – So if you think about today’s marketers, they’re struggling with
a plethora of solutions that there are individual point
solutions only address a small portion of their need. As an end-to-end solution provider, we operate from a
unified cohesive data set in the background, where
we are able to ingest data from pretty much any source, and we’re able to power
activation on any channel. So it’s very, very easy for the marketer to stitch a cohesive
personalized experience across all platforms. – Dynamic Yield is a very
easy to use solution. We’re actually only
working with one person on our side on that
solution, creating hundreds and thousands of campaigns. Flexibility was important for us
because we don’t think one solution fits all problems at hand. There’s not one ready-made
solution for everything, but we trust Dynamic Yield,
and the team at Dynamic Yield to help us solve the problems that we face and actually develop
based on these problems. – Data integrations are
typically a very tedious process. You have a lot of different data sources. Each one has its own format. Being able to take all that data and bridge it into one system, just takes a lot of time. So it doesn’t matter whether you do email, or display ads or content personalization on the website itself, or accommodations. Everything can be targeted,
and A/B tested, and optimized.

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