April 10, 2020
Marketing Dashboard – Ecommerce

Marketing Dashboard – Ecommerce

Hi and welcome to this tutorial from emarketing.com. This is the dashboard tutorial so app.emarketing.com/overview. This is the first view that you see when you
sign into your emarketing account. The emarketing account is free, so even if
you don’t have ads running, you can also use this platform. You can also create ads in this platform,
Google Ads, Facebook ads, even Amazon advertising. So I want to go over quick how this tool works,
what you can see in your dashboard, and what it can tell you about your advertising spend. So when you login here, the first thing you’re
going to see is this panel. You see your Google Ads information, so the
cost, the revenue, and the return on ad spend, and you can manage your Google Ads by going
to that manage tab right there and you also see your Facebook ads. So you will see your Facebook ad information. You’ll notice here that this is all disconnected,
so you will have to activate this account. You should know that you have to actually
download your information before you activate this. So you’ll definitely want to connect your
store with emarketing. It’s really easy. It takes a couple clicks. So underneath here you see the tool section
of this. Tools are the features that emarketing has
made to make your life as an ecommerce merchant a little bit easier. The first one is the Product Overview. So you can evaluate and manage your products
in here, but it’ll also show you some really interesting competitor data. So I’m just going to click into this and you
can see our store is selling beer and you can see not only the price that you’ve listed
it in as yourself, but you can also see the cheapest price on the relative platforms. So the cheapest price for your Google Ads
and also the cheapest price for Amazon. And you can also see the top competitor and
what they’re selling this price as. As you can probably guess, this is really
interesting for ecommerce merchants who are looking to outbid on these highly competitive
pricing platforms. So we are going to go back into emarketing
and I’m also going to show you the Competitor Radar. The Competitor Radar is a really great way
for ecommerce merchants to see information about their competitors. So here you can see, I mean we are selling
beer, so there’s not as big of a competitor number on here but you can see your products
with competition, your average price difference, and a lot of different information for your
Google Ads. You can also see your most important competitors,
so competitors that have the most matched products as well as your most aggressive competitors,
ones that are really outbidding you pretty hard. You can also see on here it’s based by product,
so which products are priced too high and you can even see the percentage price difference
which is really interesting compared to what platforms that you’re selling on, and even
the products that are priced too low, same thing. it’s really important depending on what platform
that you’re selling on. The cool thing here is that you also have
some automated alerts that let you get emails when a competitor raises their prices or if
something interesting happens in your competitor check. So you definitely want to activate your automated
alerts there. So back to the dashboard, you also have the
Amazon platform there and these will be released very soon: the Market Analyzer which helps
you look international, so different markets have different CPCs, have different bidding
strategies. All of this information is in your Market
Analyzer. If you’re interested in going international,
it kind of helps you make that decision. You also have Analysis Tools that’s a lot
of dashboards and charts that you can make that are customizable. And then the Repricing tool, which for ecommerce
is probably one of the most interesting ones. Repricing allows you to change the prices
on certain products based off of your competitors, so you can make rules to adjust your pricing
based off of a competitor on a certain platform or just on Google Ads, and you can reprice
your products accordingly. So that is the overall, just a quick overview
of the emarketing dashboard for ecommerce merchants. If you have any questions, you can always
go to this little bubble and ask us directly. We have customer service pretty much 24/7
during the week. So, thank you guys for checking this out. If you have any questions, like I said, let
us know.

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